Blogs emerged as a new form of social media in the early 2000s enabled by increasing access to broadband internet and personal computing devices. Blogs allow for self-publishing of content in an easily searchable and shared online format. By 2008, there were over 70 million active blogs being created and updated at a rapid pace, driving the growth of the "blogosphere." Popular uses of blogs included sharing personal thoughts, commentary on current events, and facilitating online conversations through commenting features.