The document provides a planning template for writing blog posts. It includes hints for various sections of a blog post, such as allocating 25% of time to the headline, using a 1-2 sentence hook to entice readers, avoiding stock photos, making the post scannable, summarizing main points, and including a call to action or contact details. The template suggests including sub-headers to break up main discussion points. The overall goal is to provide an easily digestible, interesting, and shareable blog post.

1. Blog Post Planning Template
Hint: Do this first. You should workshop a
couple of headlines then come back to it at
the end and choose the best. Allocate at
least 25% of your time to a great title. For
most people, it’s all they’ll see!
Pro Hint: Check out your
favourite bloggers Most
Popular Headlines, and
repurpose them for your
own blog.
Hint: One or two sentence hook. Why should
people read your blog post? What will they
get out of it? If the headline has not enticed
them, then here is your second chance.
Hint: Try to avoid stock photos. Trysomething
new and try and interrupt expectation. We all
know blog posts about ‘saving’ feature piggy
banks. Think of something outside the box.
Source:
Hint: Make your article easily scannable since
many readers will have multiple tabs open or
be reading on their phone or tablet!
Sub header 1:
Main points:
Photographer:
Sub-header 2:
Main points:
Sub header 3:
Main points:
Hint: Summarise the main points in the blog
post to reiterate the main facts.
Hint: If the reader wants to find out more
about the topic, link them to free download
you’ve released. Or ask for their comments.
Leave your Twitter or contact details in the
author bio too!
Free Download at http://www.bluewiremedia.com.au/blog-post-planning-template
© 2014 by Bluewire Media v1.3
Bluewire Media www.bluewiremedia.com.au/ 1300 258 394 (BLUEWIRE)
@Bluewire_Media
Copyright holder is licensing this under the Creative Commons License, Attribution 3.0
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