Tutorial: Engagement and how many users clicked on your links more than once in the last week?

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Last week, I shared a tutorial to help you find out how many Facebook users engaged with your content more than once a week. Your feedback was great and I appreciate them. Since then I found even more useful data on Facebook Insights that can reveal exactly how many users clicked on your links more than once in the last week. Now, this is even more important than what we discussed last week. Read on to find out why.

Marketing Technology News & Politics

JASON HJH SOCIAL: JASONHJH.COM

HOW MANY USERS CLICKED ON
YOUR LINKS THE PAST WEEK?

READ THIS
FIRST!

http://jasonhjh.com/2013/12/how-many-unique-users-engaged-with-your-content-more-than-once/

WHAT ARE THEY?

Look into Facebook Insights > Posts

NOT FORGETTING THE MOST
VALUABLE ENGAGEMENT OF ALL…

LINK CLICKS

LINK CLICKS
GENERATE LEADS
REPEATED LINK
CLICKS INDICATE
CONVERSION-READINESS

BUT WHY IS EVERYONE CRAZY
ABOUT ENGAGEMENT RATES?

THE CUSTOMER BUYING JOURNEY IS NEVER THE SAME AGAIN…

Read about ZMOT here - http://www.google.com/
think/collections/zero-moment-truth.html
Don’t worry it’s not an afﬁliate link.

Back to our main question today.

How many users clicked on more than one of your
links in the last week?

STEP 1: DOWNLOAD YOUR FACEBOOK PAGE DATA

STEP 2: SEARCH FOR THESE SPREADSHEETS

1.
2.

“DAILY PEOPLE WHO INTERACTED…”

“WEEKLY PEOPLE WHO INTERACTED…”

STEP 3: COPY COLUMNS B AND C INTO A NEW SPREADSHEET

STEP 4: ADD A NEW COLUMN ON THE RIGHT & USE THE
BELOW FORMULA

If you don’t understand why I am doing this, remember to read

http://jasonhjh.com/2013/12/how-many-unique-users-engaged-with-your-content-more-than-once/

STEP 5: ADD THE LAST 2 COLUMNS AND YOU’RE DONE

If you don’t understand why I am doing this, remember to read

http://jasonhjh.com/2013/12/how-many-unique-users-engaged-with-your-content-more-than-once/

QUESTIONS?
Email: admin@jasonhjh.com

Twitter: @JasonHJH

Facebook: https://www.facebook.com/JasonHJHSocial

Social media is an invaluable tool for creating brand-centric online communities. Utilization of core engagement principles can be translated across multiple platforms. Recognizing, nurturing and engaging your members will open channels of authentic conversation that will amp up the volume of online communities of any size. By structuring your social media strategy with your eye on the encore, you'll bring down the house by leveraging your online reach into real-life customer conversions. Presented at Social Media Rockstar 3 in Green Bay, WI on 5/22/13.

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Tutorial: Engagement and how many users clicked on your links more than once in the last week?

1. JASON HJH SOCIAL: JASONHJH.COM HOW MANY USERS CLICKED ON YOUR LINKS THE PAST WEEK?

2. READ THIS FIRST! http://jasonhjh.com/2013/12/how-many-unique-users-engaged-with-your-content-more-than-once/

3. DO YOU KNOW WHAT COUNTS AS ENGAGEMENT?

6. DON’T FORGET “INVISIBLE” CLICKS

7. WHAT ARE THEY? Look into Facebook Insights > Posts

8. HOW DO USERS DO THAT? News Feed

9. NOT FORGETTING THE MOST VALUABLE ENGAGEMENT OF ALL… LINK CLICKS

10. LINK CLICKS GENERATE LEADS REPEATED LINK CLICKS INDICATE CONVERSION-READINESS

11. BUT WHY IS EVERYONE CRAZY ABOUT ENGAGEMENT RATES?

12. BECAUSE OF ZMOT

13. THE CUSTOMER BUYING JOURNEY IS NEVER THE SAME AGAIN…

14. Read about ZMOT here - http://www.google.com/ think/collections/zero-moment-truth.html Don’t worry it’s not an afﬁliate link.

15. Back to our main question today. How many users clicked on more than one of your links in the last week?

16. STEP 1: DOWNLOAD YOUR FACEBOOK PAGE DATA

17. STEP 2: SEARCH FOR THESE SPREADSHEETS 1. 2. “DAILY PEOPLE WHO INTERACTED…” “WEEKLY PEOPLE WHO INTERACTED…”

18. STEP 3: COPY COLUMNS B AND C INTO A NEW SPREADSHEET

19. STEP 4: ADD A NEW COLUMN ON THE RIGHT & USE THE BELOW FORMULA If you don’t understand why I am doing this, remember to read http://jasonhjh.com/2013/12/how-many-unique-users-engaged-with-your-content-more-than-once/

20. STEP 5: ADD THE LAST 2 COLUMNS AND YOU’RE DONE If you don’t understand why I am doing this, remember to read http://jasonhjh.com/2013/12/how-many-unique-users-engaged-with-your-content-more-than-once/

21. QUESTIONS? Email: admin@jasonhjh.com Twitter: @JasonHJH Facebook: https://www.facebook.com/JasonHJHSocial

Tutorial: Engagement and how many users clicked on your links more than once in the last week?

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