Download to read offline
Uploaded byJ Social
Tutorial: Engagement and how many users clicked on your links more than once in the last week?
The document discusses how to measure user engagement on social media by tracking link clicks and their significance in the customer buying journey, particularly emphasizing the concept of Zero Moment of Truth (ZMOT). It provides a step-by-step guide on how to download Facebook page data and analyze user interactions to determine how many users clicked on multiple links in the past week. For further clarification, additional resources and contact information are provided.
Tutorial: Engagement and how many users clicked on your links more than once in the last week?
- 1. JASON HJH SOCIAL:JASONHJH.COM HOW MANY USERS CLICKED ON YOUR LINKS THE PAST WEEK?
- 2.
- 3. DO YOU KNOWWHAT COUNTS AS ENGAGEMENT?
- 6.
- 7. WHAT ARE THEY? Lookinto Facebook Insights > Posts
- 8. HOW DO USERSDO THAT? News Feed
- 9. NOT FORGETTING THEMOST VALUABLE ENGAGEMENT OF ALL… LINK CLICKS
- 10. LINK CLICKS GENERATE LEADS REPEATEDLINK CLICKS INDICATE CONVERSION-READINESS
- 11. BUT WHY ISEVERYONE CRAZY ABOUT ENGAGEMENT RATES?
- 12.
- 13. THE CUSTOMER BUYINGJOURNEY IS NEVER THE SAME AGAIN…
- 14. Read about ZMOThere - http://www.google.com/ think/collections/zero-moment-truth.html Don’t worry it’s not an affiliate link.
- 15. Back to ourmain question today. How many users clicked on more than one of your links in the last week?
- 16. STEP 1: DOWNLOADYOUR FACEBOOK PAGE DATA
- 17. STEP 2: SEARCHFOR THESE SPREADSHEETS 1. 2. “DAILY PEOPLE WHO INTERACTED…” “WEEKLY PEOPLE WHO INTERACTED…”
- 18. STEP 3: COPYCOLUMNS B AND C INTO A NEW SPREADSHEET
- 19. STEP 4: ADDA NEW COLUMN ON THE RIGHT & USE THE BELOW FORMULA If you don’t understand why I am doing this, remember to read http://jasonhjh.com/2013/12/how-many-unique-users-engaged-with-your-content-more-than-once/
- 20. STEP 5: ADDTHE LAST 2 COLUMNS AND YOU’RE DONE If you don’t understand why I am doing this, remember to read http://jasonhjh.com/2013/12/how-many-unique-users-engaged-with-your-content-more-than-once/
- 21. QUESTIONS? Email: admin@jasonhjh.com Twitter: @JasonHJH Facebook:https://www.facebook.com/JasonHJHSocial