The document discusses the necessity of traceability in agriculture, highlighting issues with current solutions and proposing WowTrace as an effective alternative that incorporates AI, blockchain, cloud, and data for enhanced supply chain visibility and efficiency. Successful case studies demonstrate how WowTrace significantly improves consumer trust, reduces costs, and increases revenues by providing transparent product information through unique QR codes. The document also outlines the application process for businesses and the expected benefits of adopting WowTrace.