Bling H20 branding manual. Bling is the worlds most luxurious water known for it's pretty face and perfect taste! The Bling Brand guide was developed by the N2U Creative Marketing Group-Marc Brogdon-Project Manager, Sean Watson-Creative Director. www.n2ucmg.com
2. BLING DEFINED
OUR HISTORY & FEATURES
We l c o m e t o t h e l i f e . HOW WE SELL
OUR LOGO
OUR PHOTOGRAPHY
ADVERTISING & PROMOTION
SAMPLE LOGO PLACEMENT
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BLING H2O 2011 Brand Guide We l c o m e t o t h e l i f e .
3. BLING DEFINED
The imaginary sound when light hits a precious stone.
The emotion one feels when experiencing exquisite taste.
The emotion one feels when experiencing exquisite taste.
The sound of our aftertaste.
Sipping pure prestige.
Pure luxury in a bottle.
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BLING H2O 2011 Brand Guide We l c o m e t o t h e l i f e .
5. OUR HISTORY FEATURES
Bling H2O was introduced to the world by Hollywood Creative
Executive and visionary, Kevin G. Boyd. Inspired by all things
Nestled in the Great Smokey Mountains of Tennessee the spring
luxury, Kevin saw his world of red carpets and flashing lights and
flows at 2.5 million gallons per day at a constant temperature of
envisioned a product line that could exist in that space.
58dF from an aquifer that lies 2 – 2.5 thousand feet below the
surface. Bling goes through a purfication process that includes
A minimalist at heart, Boyd’s first introduced a bottled water
charcoal, ozone, ultraviolet treatment and microfiltration.
surrounded by packaging of incredible design and style. A Haute
water bottle so beautiful that it could stand alone on the Glob-
It’s not just a pretty face. It’s also a perfect taste!
al red carpets of the world. By doing so, he actually created a
brand new category, “Luxury Bottled Water”.
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BLING H2O 2011 Brand Guide We l c o m e t o t h e l i f e .
6. HOW WE SELL
“How we describe our pretty taste”
At first taste you will notice there is a light consistency to Bling
H2O, which is smoothly followed up with a slight sweetness
throughout with no aftertaste. The savory journey leaves the
palate refreshed and satisfied. Our naturally occurring PH bal-
anced water goes through a 9 stage refining process, micron
filtration and is then internationally certified by the NSF to en-
sure our award winning taste, matches our award winning face.
Bling H2O is often served room temperature yet wonderful
served chilled as standalone beverage or as the perfect comple-
ment to your preferred meal or cocktail.
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BLING H2O 2011 Brand Guide We l c o m e t o t h e l i f e .
7. AWARDS PRESS & PUBLICITY
What they are saying about Bling H20?
Featured in Gush Magazine
Bling H2O has a limited edition bottle available in two sizes, that are frosted and have
genuine Swarovski Crystals that spell out the water’s name. “Bling H2O is to bottled water
what Rolls Royce is to automobiles; a premium product with premium packaging that mer-
2010 its a premium price. Bling is a stand-alone beverage as well as the perfect compliment to
your favorite cocktail.” (Baller Status)It has been featured at the Grammy’s, VMA’s and BET
Awards and has been sampled by Jamie Foxx, Paris Hilton (and Tinkerbell), Mariah Carey
and Shaquille O’Neal, just to name a few. Prices range from $24.00 to $40.00, that’s right for
a bottle of water. Bling H2O also has an apparel/accessory line featuring Swarovski Crystals.
Featured in Luxist by Nicole Westin
Ordinary bottled water is for ordinary people, but for those who really have a taste for the
finer things, Bling H2O could be the perfect thirst-quencher. The water comes corked in a
750ml, frosted glass bottle that is studded generously with Swarovski Crystals and is far
more impressive than anything you’d find in the regular supermarket. It is designed to be a
fashion statement and, although the bottle is fairly large, you can tell more about someone
carrying one of these around than about someone with a bottle of Arrowhead water -
at least, you can according to creator Kevin G. Boyd. More than just an accessory, the water
2006 Winners tastes good, too. It won the Gold Medal for taste at the Berkeley Springs International
Water Tasting Festival.
Since 1989, the Clear Choice Awards
Program has honored consumer
product goods manufacturers
who expand the frontiers of glass
Featured in Swagtime
packaging design by using glass
containers in innovative ways.
A new chapter in the bottled water industry has been written. BLING H20, bottled in Ten-
nessee at the English Mountain Spring, is an amalgam of modern sculpture, Hollywood, and
truly great water. The brand’s creator, Hollywood screenwriter Kevin Boyd, envisioned a
fine water presentation that made a statement equivalent to Cristal Champagne and Tiffany
jewels. BLING’s museum quality glazed bottles, each one hand detailed with genuine
Swarovski Crystals, would command attention regardless what was inside.
Water for the Stars
FOR PURITY, PREMIUM IMAGE, SUSTAINABILITY... CHOOSE GLASS
BEER: Redhook Ales
Tim McFall, Vice President of Marketing, Redhook Ales
Great idea for a water bottle recently used at the 48th Grammy Awards… Basically water
CARBONATED BEVERAGE: Coca-Cola Blak
John Fant, Principal Package Engineer, The Coca-Cola Company, CCNA and CCE
COSMETICS: Aramis Always for Him and for Her
for the stars - “Bling H2O”, a product from the creative mind of Kevin G. Boyd, was in hands
John Prizzi, Executive Director of Package Development, Estée Lauder
DISTILLED BEVERAGE: Shakka
Jim Reisigl, President of Reisigl Associates (a division of Cruzan, Ltd.)
of Celebs backstage at the Staples Center, Los Angeles. Cool and stylish, the frosted glass
bottles (which have genuine Swarovski Crystals) were placed in celebrity suites and valet
FLAVORED ALCOHOLIC BEVERAGE: Peels
Bob Darnell, Senior Designer, Packaging Technology, Anheuser-Busch
FOOD: Knott’s Berry Preserves
cars during the show. I hear they will also be available at the Academy Awards.
Yolanda Malone, Director of Packaging Research and Development, ConAgra Foods
NON-CARBONATED BEVERAGE: Bling H2O Front Row (l to r) Zaatar, Prizzi, Palmer, McFall, Darnell
Luins Williams, Managing Partner, Kevin Boyd & Maureen McQuiston, Partners of Bling Beverages, LLC Standing (l to r) CJ Moyen (Accepting on behalf of Fant), Starra, Landberg,
ORGANIC BEVERAGE: Honest Tea’s Just Black and Green Teas Malone, Freyer, Reisigl, Williams, McQuiston, Boyd
Blaine Landberg, Western Regional Manager, Honest Tea, Inc.
ORGANIC FOOD: O Organics Tomato Basil Pasta Sauce
Doug Palmer, Vice President, Consumer Brands, Safeway, Inc.
OVERALL PACKAGE DESIGN: Corzo Tequila
Yousef Zaatar, Vice President, Global Brand Packaging, Bacardi Global Packaging
SUCCESS STORY: Abita Brewing Company’s Fleur de Lis Restoration Ale The Glass Packaging Institute (GPI) serves as the
voice for the glass container industry in the US,
John Freyer, Regional Sales Manager, Abita Brewing Company Canada and Mexico. Find out more about choosing
WINE: Zonté Sparkling Wine glass for your packaging needs by logging onto
Scott Starra, Marketing Manager, Popular and Proprietary Wines, Vincor Canada www.gpi.org
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BLING H2O 2011 Brand Guide We l c o m e t o t h e l i f e .
9. OUR LOGO
Our logo is designed to make a simple statement.
Welcome to the life. A life of luxury and style.
Plain and simple. Never crowd our logo.
Bling H2O is a luxury brand and should only be on the
guest list with brands of similar stature.
Perfection!
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BLING H2O 2011 Brand Guide We l c o m e t o t h e l i f e .
10. DO’S & DONT’S
The logomark cannot be distorted or modified in any
way. It cannot be used in any color other than what has
been established in the Color Palette. The color will al-
ways be solid and never patterned; graphics may not
be used. Don’t resize width and height of the logomark.
Don’t rotate the logomark.
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BLING H2O 2011 Brand Guide We l c o m e t o t h e l i f e .
11. EXCLUSION ZONES
No graphic or type elements should be placed in
the gray area shown around the logo. The exclusion
zone is always the height of the “Bling H2O” element in
the respective wordmark.
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BLING H2O 2011 Brand Guide We l c o m e t o t h e l i f e .
12. TYPEFACE PRINT
Gotham light is our BODY copy print font.
Gotham medium is our HEADLINE copy print font.
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Aa
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789 abcdefghijklmnopqrstuvwxyz
0123456789
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BLING H2O 2011 Brand Guide We l c o m e t o t h e l i f e .
13. TYPEFACE ONLINE
HELVETICA light is our BODY copy online font. HELVETICA bold is our HEADLINE copy online font.
Aa Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789 0123456789
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BLING H2O 2011 Brand Guide We l c o m e t o t h e l i f e .
14. OUR COLORS
Our colors represent the life of the party and the finer
things in life. Our colors compliment our consumers day
and night.
Pantone 2745 c Pantone 165c Pantone 7547c
CMYK: 100, 95,O,15 CMYK: 0, 59,96,0 CMYK: 35, 4,0,94
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BLING H2O 2011 Brand Guide We l c o m e t o t h e l i f e .
15. TYPOGRAPHY & TAGLINE
x
We l c o m e t o t h e l i f e .
The space between our logo and tagline should never
be greater than or less than “x”.
x
We l c o m e t o t h e l i f e .
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BLING H2O 2011 Brand Guide We l c o m e t o t h e l i f e .
17. OUR PHOTOGRAPHY
Our photography is etheral, aspirational, and always stylish.
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BLING H2O 2011 Brand Guide We l c o m e t o t h e l i f e .
18. OUR PHOTOGRAPHY
Our advertising photography has a luxurious fashion edge.
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BLING H2O 2011 Brand Guide We l c o m e t o t h e l i f e .
19. OUR PHOTOGRAPHY
Our lifestyle photography always has a bit of glamour and exclusiveness.
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BLING H2O 2011 Brand Guide We l c o m e t o t h e l i f e .
20. OUR PHOTOGRAPHY
Photographs of our bottles should always be a minimum
300 dpi. Clean, clear and well lit to highlight our Swarovski
Crystal embedded logo.
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BLING H2O 2011 Brand Guide We l c o m e t o t h e l i f e .
22. ADS PRINT
Our advertising has a sophisticated simplicity that creates intrigue.
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BLING H2O 2011 Brand Guide We l c o m e t o t h e l i f e .
23. ADS PRINT
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BLING H2O 2011 Brand Guide We l c o m e t o t h e l i f e .
24. ADS PRINT
The people in our advertising are in a class of their own.
Elusive and beautiful, always in the know.
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BLING H2O 2011 Brand Guide We l c o m e t o t h e l i f e .
25. ADS PRINT
THE DUBAI COLLECTION
“THE TEN THOUSAND”
Sometimes the product says it all, Bling H2O is the star of the show.
We l c o m e t o t h e l i f e .
Av a i l a b l e e x c l u s i v e l y i n f i n e s t o r e s i n D u b a i .
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BLING H2O 2011 Brand Guide We l c o m e t o t h e l i f e .
26. ADS BILLBOARD
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BLING H2O 2011 Brand Guide We l c o m e t o t h e l i f e .
27. ADS BILLBOARD
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BLING H2O 2011 Brand Guide We l c o m e t o t h e l i f e .
28. MOBILE PROMOTION
We don’t do ordinary, we do extraordinary.
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BLING H2O 2011 Brand Guide We l c o m e t o t h e l i f e .
