1. BLACKBERRY : WHERE IT ALL WENT WRONG
 BlackBerry 10 delay
RIM changed its name to BlackBerry with the launch of the Blackberry 10 operating system
but this did little to distract from the fact it had been consistently delayed over and over
again. The delay lasted many months rather than just a few weeks and didn't exactly fill its
customers with hope.
During the time the OS was delayed, BlackBerry cut thousands of jobs and pleaded with
users to hold on for what it rested its faith in. It's unsurprising that BlackBerry users jumped
ship and boarded the far more buoyant vessels HMS Apple and HSM Android.
 Apps
When BlackBerry 10 did finally arrive earlier this year, we were impressed with the software
itself. Gesture navigation and the all-in-one Hub were great features. However, a distinct
lack of apps was a major problem. BlackBerry made promises at the launch event that things
would improve quickly but seven months down the line and, frankly, BlackBerry World still
looks barren.
Apple and Android were, and still are, so far ahead in a world where content is king that
BlackBerry had an almost impossible task to catch up.
 Hardware
BlackBerry 10 obviously needed some new hardware on which to run and display its
prowess. So the firm introduced the Blackberry Z10 and Q10 smart phones. One with the
iconic Qwerty keyboard and the other with a full touchscreen. Although the hardware was
reasonable, it couldn't stand up to rivals on the market and has been overshadowed ever
since.
Sales of the BlackBerry 10 device have been disappointing and failed to regain traction in
market share for BlackBerry. This year, BlackBerry was outsold by Nokia's Lumia
smartphones running Windows phone 8.
 PlayBook
One of BlackBerry's biggest failing was its attempt at cracking the tablet market. It launched
the PlayBook with good hardware and arguably a good operating system at its core, but the
device had a ridiculously high price tag and didn't even come with a built-in email client. A
poor reception led to massive price cuts and a huge loss for BlackBerry.

2. BlackBerry promised an update to the BlackBerry 10 OS for PlayBook users but this was
cancelled last month with CEO Heins saying he was "not satisfied with level of performance
and user experience".
 Enterprise
There was a time when BlackBerry rules the enterprise world. Countless businesses handed
out BlackBerrys to its workers thanks to its simple and effective way of giving constant and
secure access to email. It was an industry standard but then along came the iPhone which
added some desirability along with better web surfing and apps.
Businesses didn't like it, but people who worked in businesses loved and demanded the
iPhone, and the game changed. From being a byword for innovation 'BlackBerry' became a
staid, boring, functional thing. Once the iPhone rolled into town, followed by Android
devices, BlackBerry was struggling to compete, and simply didn't innovated quick enough to
keep its loyal following.