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Use Online Marketing To Date Your
 Leads & Marry Your Customers
            Ja-Nae Duane:
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Listen
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Weave Your Message
Where Opportunity Lies




                         Buyer Needs
    Your Capabilities
Every Customer is Different
Things We Value Take Time to Build
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Use Online Marketing to Date Your Leads & Marry Your Customers

Editor's Notes

  1. http://www.flickr.com/photos/rustumlongpig/4029147039/
  2. Before you do anything, identify your target personas. What is their role? What are their goals? What do they care about? What is stopping them? Where do they hang out?
  3. Just as at a cocktail party, listen to the conversation before joining it to make sure it is the right place for you.
  4. Message alignment +engagement = sales conversion
  5. Create a methodology. Weave your message with the customer need to create valuable engagement.
  6. Match capabilities to needs in order to find effective solutions for your potential customers