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Uploaded byJa-Nae Duane
Use Online Marketing to Date Your Leads & Marry Your Customers
The document discusses the importance of using online marketing to effectively engage leads and convert them into customers. It emphasizes creating a sales funnel, identifying target personas, crafting clear messaging, and measuring success. The author encourages building relationships with customers and recognizing that each customer has unique needs.
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Use Online Marketing to Date Your Leads & Marry Your Customers
- 1. Use Online MarketingTo Date Your Leads & Marry Your Customers Ja-Nae Duane:
- 2. Create Your SalesFunnel
- 3.
- 4.
- 5. Make Your MessageClear
- 6.
- 7. Where Opportunity Lies Buyer Needs Your Capabilities
- 8. Every Customer isDifferent
- 9. Things We ValueTake Time to Build
- 10.
- 11. /TheSunQueen /OverdriveInteractive @TheSunQueen @Ovrdrv http://ow.ly/70r4Y Let’s Connect!
Editor's Notes
- #3 http://www.flickr.com/photos/rustumlongpig/4029147039/
- #4 Before you do anything, identify your target personas. What is their role? What are their goals? What do they care about? What is stopping them? Where do they hang out?
- #5 Just as at a cocktail party, listen to the conversation before joining it to make sure it is the right place for you.
- #6 Message alignment +engagement = sales conversion
- #7 Create a methodology. Weave your message with the customer need to create valuable engagement.
- #8 Match capabilities to needs in order to find effective solutions for your potential customers