2. Improvements of the products
packages of “Biovela”, “Utenos
mesa”, “Taurages mesa” brands

3. “UM” kids pate vs “Samsono” kids paštetas

4. + Brighter colors
- Size of the painting
+ Size of the painting
- Brightness

5. Advantage vs “Samsonas” brand
More eye catching package
Increase the size of the painting

6. “UM” cured sausage VS “Samsonas” cured
sausage

7. + Attractive painting
- Lack of space for the actual
product
+ Well seen product
- Poor package design

8. More space
for the actual
sausage in
the packaging
The product will rise the
appetite
More attractive packaging

9. “UM” Panerio sausage VS “Samsonas” Panerio sausage

10. + Lightness
+ Traditions
+ Familiar brand
+ Evokes the
emotions
-Hidden brand name

11. The appealing package for the consumer
The more emotional and live product
Create the emotional aspect
Family, person, animal

12. “UM” shashlik (solution)

13. 5
Change the color
of the packaging
to the dark
The dark color
will make the
product more
more visible
It will rise the
appetite and
encourage to buy

14. “Biovela” saliami VS “Tauro” sausage

15. Canned food 350 t/month
+ The picture of the sausage rise the appetite
+ The blue color attracts the attention
+ Attractive picture
- Lack of space for the actual
product

16. Make the
bottom badge
brighter
Outlined the highest
quality
Point of differentiation(will
help to differentiate from KM)

17. Solution for “Biovela” steaks

18. Padidinti kespnio matomuma kad matytūsi visa forma,
Žmonė prieš pirkdami mėgsta visą kepsnį apžiūrėti, pačiupinėti, matyti jo formą
Taip jie renkasi kepsnį
To touch
Take a look from all sides
To see the whole shape of the steak
The meat lover wants

19. Slaughter ~ 30.000 pigs / moth
Advice
• Make all the package
transparent in order to show
the whole steak