Binghatti Holding has been featured in the Business Focus Magazine "Binghatti Holding has a diverse spread of buisness interests, but the real magic happens in how they complement each other" from Construction to Beverages, an interesting read

1. BINGHATTI
67
FROM BUILDINGS
TO BEVERAGES
BINGHATTI HOLDING HAS A DIVERSE
SPREAD OF BUSINESS INTERESTS, BUT
THE REAL MAGIC HAPPENS IN HOW THEY
COMPLEMENT EACH OTHER.
PROJECT MANAGED BY: GLEN NEWTON
Binghatti Holding is an international investment holding company headquartered
in Dubai International Financial Centre (DIFC). The company focuses on high
growth potential projects in the real estate, hospitality, education, industrial,
construction and FMCG sectors. The various branches of the business include
Binghatti Developers, the real estate development branch of Binghatti Holding
which operates throughout the UAE with a value of more than AED 3.5 billion
and has 40 projects at various stages of progress. The company currently
operates in several areas throughout Dubai including Business Bay, Dubai Silicon
Oasis, Dubai Marina, Jumeirah Village Circle, Liwan, and Dubai Land Residence
Complex, in addition to a mega commercial project in Abu Dhabi covering an
area of a million square feet. The company has bold plans for expansion over the
coming years, specifically focusing on the growth of its real estate portfolio in
Dubai.
management services
throughout the MENA region.
The company’s primary
concentrations include food
& beverages, hospitality, art
curation, facilities management,
sales, marketing & e-commerce,
finance, revenue management,
purchasing, human resources,
and information technology
services related to the
hospitality industry. Binghatti
Meanwhile, Binghatti
Hospitality offers
world-class hospitality“M
Hospitality has become well
known for its Cupagahwa and
Aghatti café and restaurant
brands in the UAE, and the
company is planning to expand
in the MENA region in the
coming years.
Finally, there is Binghatti
Beverages, the beverage
manufacturing arm of Binghatti
Holding. This branch of the
company was established to
provide world-class beverages
that cater to the unique tastes of
the MENA region. The company

2. The subsidiaries within Binghatti
Holding work closely ensuring
targets are defined and met. We
enthusiastically promote new
policies promoting practices
that aim to adjust the company
culture, making it clear that
we are willing to listen to the
feedback that is given by our
employees. We have a swift
entrepreneurial approach,
which is dynamic in getting
things done on the spot, we
hire the best employees to work
within our divisions, enabling
us to have our own in-house
7170
BINGHATTI
resources, working with very
learned teams to achieve what
other companies might not,
avoiding out-sourced services.”
Every division of the company
has the same shared goals
and values. They are working
to provide value for money
against high-quality products
and services to the company’s
stakeholders in housing, dining,
construction and building
solutions, and doing it in an
extraordinarily short period of
time by using creative design
and entrepreneurial business
practices.
DIVERSE INVESTMENTS
Recently multiple sectors of the
company have combined in a
massive project at the Khalifa
Industrial Zone, or KIZAD as it’s
known.
“The company recently
invested more than AED 500
million in kizad, Abu Dhabi
state-of-the-art production
facility equipped with state-
of-the-art Tetra Pak filling and
packaging lines,” Binghatti
explain. “The facility sits on a
plot of approximately 1 million
square feet and currently
produces the Binghatti
Beverages’ signature brand,
Raubi of London, BeastMode
Energy Drink, Fruitastic Nectar
Juices, Raubi Milk, and Frutto.”
It’s a project that ably
demonstrates the ways that
Binghatti Developers and
Binghatti Beverages can
support one another. It’s the sort
of synchronicity that Binghatti
Holding is built on.
This plant is just one project
that Binghatti Developers
has in the pipeline, however
Muhammad Binghatti is keen
to talk about the other projects
they have in progress.
“AS OUR COMPANY
EVOLVES,OUR
CULTURE HAS
CHANGED ALONG
WITH THIS.”
focuses on capitalising on
the region’s growing FMCG
industry by commercialising
the traditional juice flavours
specific to the Middle East.
SYNCHRONICITY
Beverages, hospitality and
property development. Three
very different business sectors.
However, the synchronicities
between these businesses
provide many opportunities for
Binghatti as a whole.
“Binghatti Beverages and
Binghatti Hospitality work in
sync with each other on a
daily operational function,”
explains Muhammad Binghatti,
the company’s CEO. “Binghatti
Beverages distributes its
products – Raubi Juices,
BeastMode Energy Drinks, and
Fruitastic Nectar Juices, as well
as Raubi Milk which is used
within our speciality dessert
recipes. We sell our products
such as BeastMode and Raubi
Juices in Cupagahwa shelves.
We have positive sales of our
beverage products through our
hospitality division.”
While Binghatti Holding is
a company that has built its
success on diversity and has
businesses in wildly different
markets and industries,
Binghatti himself is the first to
acknowledge that there are
some qualities that run right
through the business’s DNA in
every sector.
“Binghatti Holding has
ensured our divisions are
in sync with our common
business practices. As our
company evolves, our culture
has changed along with this,”
he tells us. “As a company,
we want to see tangible
results in the monthly balance
sheet. Ensuring our products
and services meet the high
expectations of our customers.
“Currently Binghatti Developers
are focusing on three of its
major projects – Binghatti
Millennium Residences, located
in Business Bay, looking to
complete in 2020, Binghatti
Gateway, located in Al Jaddaf,
looking to be completed in
2021, Binghatti Avenue, located
in Al Jaddaf, looking to be
completed in 2021 covering an
overall built-up area of 3 million
square feet,” he says.
Binghatti Holding is a great
demonstration of the fact
that businesses don’t have to
choose between being a jack
of all trades or a master of one.
It’s possible to specialise in
different directions at once and
doing this allows you to discover
synergies that might not have
been available otherwise.
It’s a strategy that Binghatti
Holding is hoping to take the
company forward into the
future, particularly within the
food and drink sector.
“Binghatti Holdings envisions
creating one of the largest
home-grown food and beverage
portfolios in the UAE. Integrating
technology into our trendy
Real-Estate division. Providing
value for money alternatives,
in having Healthy FMCG,”
Binghatti says. “We have a
state-of-the-art production
facility that is capable of
producing 100 million cases per
year. We were recently awarded
by the Abu Dhabi Food Control
Authority, as the ‘Best Food
Establishment’ 2019.”
“BINGHATTI HOLDINGS
ENVISIONS CREATING
ONE OF THE LARGEST
HOME-GROWN FOOD &
BEVERAGE PORTFOLIOS
IN THE UAE”
Millennium Binghatti Residences
Dubai, UAE