1. Big Brand – Punchlines
01. “Just do it.”Brand: Nike
02. “The future’s bright. The future’s Orange.”Brand: Orange
03. “Ask the man who owns one.”Brand: Packard (car)
04. “If it’s on, it’s in.”Brand: Radio Times
05. “Snap! Crackle! Pop!”Brand: Kellogg’s Rice Krispies
06. “Finger lickin’ good.”Brand: KFC
07. “Have a break. Have a Kit-Kat.”Brand: Kit Kat (wafer)
08. “You can break a brolly but you can’t k-nacker a Knirps.”Brand: Knirps (umbrella)
09. “Betcha can’t eat just one.”Brand: Lay’s
10. “The milk chocolate melts in your mouth, not in your hand.”Brand: M&Ms
11. “A newspaper, not a snoozepaper.”Brand: The Mail on Sunday
12. “A Mars a day helps you work, rest and play.”Brand: Mars (chocalate)
13. “Good to the last drop.”Brand: Maxwell House (coffee)
14. “Tastes so good cats ask for it by name.”Brand: Meow Mix (cat food)
15. “Merrill Lynch is bullish on America.”Brand: Merrill Lynch (stock magazine?)
16. “It’s Miller time!”Brand: Miller
17. “Safety fast.”Brand: MG
18. “Don’t be vague. Ask for Haig.”Brand: Haig Scotch Whisky
19. “When you care enough to send the very best”Brand: Hallmark (cards)
20. “Happiness is a cigar called Hamlet.”Brand: Hamlet
21. “If you want to get ahead, get a hat.”Brand: Hat Council
22. “Heineken refreshes the parts other beers cannot reach.”Brand: Heineken
23. “Beanz meanz Heinz.”Brand: Heinz Baked Beans
24. “I think, therefore IBM.” Brand: IBM
25. “It is. Are you?”Brand: The Independent (newspaper)
26. “Grace… space… pace.”Brand: Jaguar (car)
27. “Nothing runs like a Deere”Brand: John Deere
28. “A diamond is forever.”Brand: De Beers Consolidated
29. “Put a tiger in your tank.”Brand: Esso (oil)
30. “When it absolutely, positively has to be there overnight.”Brand: Federal Express
31. We live to deliver.Brand: Fedex
32. “Hand-built by robots.”Brand: Fiat Strad (watch)
33. “No FT, no comment.”Brand: Financial Times
34. “Capitalist tool.”Brand: Forbes
35. “Say it with flowers”Brand: FTD (Interflora) (florist)

2. 36. “Say no to no say.”Brand: Greater London Council
37. “Guinness is good for you.”Brand: Guinness (beer)
38. “My goodness, my Guinness!”Brand: Guinness
39. “I’d walk a mile for a Camel.”Brand: Camel (ciggarette)
40. “M’m! M’m! Good!”Brand: Campbell’s Soup
41. “I bet he drinks Carling Black Label.”Brand: Carling Black Label
42. “Probably the best beer in the world.”Brand: Carlsberg
43. “The Citi never sleeps.”Brand: Citibank
44. “The antidote for civilization.”Brand: Club Med
45. “It’s what your right arm’s for.”Brand: Courage Tavern Ale
46. “Look, Ma, no cavities!”Brand: Crest
47. “You’re in good hands with Allstate.”Brand: Allstate
48. “Don’t leave home without it.”Brand: American Express
49. “Think different.”Brand: Apple Macintosh
50. “Reach out and touch someone.”Brand: AT&T
51. “We try harder.”Brand: Avis Rent A Car
52. “Ah, Bisto!”Brand: Bisto (soup)
53. “The ultimate driving machine.”Brand: BMW
54. “The world’s favourite airline.”Brand: British Airways
55. “It’s good to talk.”Brand: British Telecom/BT
56. “We have it your way.Brand: Burger King
57. Bring out the champion in you. Brand: Nestle Milo
58. Hi-fi, Hi-fun, Hi-fashion, only for Sony.Brand: Sony
59. Always Coca-Cola. Brand: Coca-Cola.
60. The pursuit for perfection has no finish line. Brand: Mercedes Benz
61. Kids cant wait.Brand: Apple/Macintosh
62. Its the taste.Brand: Nestle
63. A Modern Classic.Brand: Buick
64. Beyond expectation.Brand: Malaysia Air. Lines
65. Have you driven a Ford lately?Brand: Ford
66. Life is a journey, travel it well.Brand: United Air. Lines
67. Time always follows me.Brand: Rossini (watch)
68. Not all cars are created equal.Brand: Mitsubishi
69. Flowers by Interflora speak from the heart.Brand: Interflora
70. Where there is a way, there is a Toyota.Brand: Toyota
71. Britains best business bank.Brand: Allied Irish Bank

3. 72. Quality never goes out of style.Brand: Levies (jeans)
73. Takes a licking and keeps on ticking.Brand: Timex (watch)7
4. Let your fingers do the walking.Brand: Yellow Pages
75. Liquid jewelry.Brand: Lorr Laboratories (nail polish)
76. Wears like a pig’s nose.Brand: W. M. Finck & Co. (men’s overalls)
77. Understanding comes with TimeBrand: Time
78. We take the world’s greatest pictures.Brand: Nikon
79. The world’s #1 selling financial software.Brand: Quicken
80. Laughs at time.Brand: Du Pont (paint)
81. The world on time.Brand: Federal Express
82. Soothes. Cleanses. Refreshes.Brand: Murine Co. (eyedrops)
83. Ask for MoreBrand: More (cigarrette)
84. Tides in, Dirts out.Brand: Tide
85. Make time for time.Brand: Time
86. Lets make things better.Brand: Phillips
87. Dont dream it. Drive it!Brand: Jaguar
88. Make yourself heard.Brand: Ericsson (cellphone)
89. Come to where flavor is. Marlbbro country.Brand: Marlbbro
90. Generation NextBrand: Pepsi
91. Join the Pepsi generation: feel the tasteBrand: Pepsi
92. Drink Coca-Cola.Brand: Coca-Cola
93. Oh what a feeling!Brand: Toyota
94. The king of beers.Brand: Budweiser
95. Drivers wanted.Brand: Volkswagen
96. Just slightly ahead of our time.Brand: Panasonic
97. Wonder where the yellow went.Brand: Pepsodent
98. Fresh up with Seven-UpBrand: Seven-Up
99. Always buy Chesterfield.Brand: Chesterfield (cigarrette)
100. A world of comfort.Brand: Japan Airlines