Big 5 Marketing Football Cleated Footwear Proposal
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The document proposes an incentive program between Reebok and Big 5 Sporting Goods to promote Reebok's football cleated footwear. The program would allow customers to try on shoes and enter to win NFL player autographed items. Stores displaying autographed shoes from local teams could drive additional interest and sales. Successful stores and sales associates would be rewarded with prizes from Reebok.
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21 May 2019 B.Sc. – Supply Chain Management (elective).docx
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Reebok NFL Replica Jerseys: A Case for Postponement
e Kai Foerstl
Professor of Supply Chain Management & Logistics
German Graduate School of Management and Law (GGS)
mailto:[email protected]
Kai Foerstl | 2
Planning Question
Reebok NFL Replica Jerseys: A Case for Postponement
How should Reebok plan and manage inventory to manage costs while
providing the flexibility required to meet demand for NFL Replica jerseys?
Source: Stephen C. Graves 2005
Kai Foerstl | 3
Guiding Questions for the Reebok Case Analysis
Reebok NFL Replica Jerseys: A Case for Postponement
Consider the case “Reebok NFL Replica Jerseys: A Case for Postponement”.
Please address the following questions and use Excel for calculations:
Please submit the excel-file and
Submit a three page word-document in which you provide notes on your approach and give clear answers
to each (sub-)question.
Preparation Questions:
1. Given the uncertainty associated with player demand, how should Reebok approach
inventory planning for NFL replica jerseys? Consider the newsvendor model. What is the
cost of underage for a dressed jersey? What is the cost of overage for a dressed jersey?
How might Reebok decide between dressed jerseys and blank jerseys?
2. Using the forecast for the New England Patriots, analyze the cases where (a) dressed
jerseys are used for the star players and blank jerseys for the other players and (b) blank
jerseys are used for all players. For each case: What is the optimal quantity of dressed
jerseys to order for each player? For blank jerseys? What profit do you expect for Reebok?
How much and what type of inventory is expected to be left over at the end of the season?
3. Could Reebok use a “partial postponement” strategy, satisfying demand for each star player
with dressed and with blank shirts? What would be the advantages of such a strategy? How
should Reebok determine the order quantities under such a strategy? (Calculations for such
a strategy are a little tricky, therefore sketch your reasoning in your report)
Kai Foerstl | 4
Outline of Case Discussion
Reebok NFL Replica Jerseys: A Case for Postponement
Discuss business context, nature of demand, the
sales cycle, key success factors, failure modes
Discuss supply chain, planning cycle, planning
challenges
Frame as single-season planning problem; relate to
newsvendor model
Develop approach and key insights with NE Patriots
example
Report on findings for NFL
Kai Foerstl | 5
Licensed Apparel Business
Reebok NFL Replica Jerseys: A Case for Postponement
Situation Impact
Reebok received an NFL
exclusive license in 2000
Highly seasonal & very uncertain
demand for player jerseys
Teams are more predictable, but
correlated with success
Hot-market players and teams
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High margins, fashion .
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Reebok NFL Replica Jerseys: A Case for Postponement
e Kai Foerstl
Professor of Supply Chain Management & Logistics
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mailto:[email protected]
Kai Foerstl | 2
Planning Question
Reebok NFL Replica Jerseys: A Case for Postponement
How should Reebok plan and manage inventory to manage costs while
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Source: Stephen C. Graves 2005
Kai Foerstl | 3
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Reebok NFL Replica Jerseys: A Case for Postponement
Consider the case “Reebok NFL Replica Jerseys: A Case for Postponement”.
Please address the following questions and use Excel for calculations:
Please submit the excel-file and
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Preparation Questions:
1. Given the uncertainty associated with player demand, how should Reebok approach
inventory planning for NFL replica jerseys? Consider the newsvendor model. What is the
cost of underage for a dressed jersey? What is the cost of overage for a dressed jersey?
How might Reebok decide between dressed jerseys and blank jerseys?
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jerseys are used for all players. For each case: What is the optimal quantity of dressed
jerseys to order for each player? For blank jerseys? What profit do you expect for Reebok?
How much and what type of inventory is expected to be left over at the end of the season?
3. Could Reebok use a “partial postponement” strategy, satisfying demand for each star player
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a strategy are a little tricky, therefore sketch your reasoning in your report)
Kai Foerstl | 4
Outline of Case Discussion
Reebok NFL Replica Jerseys: A Case for Postponement
Discuss business context, nature of demand, the
sales cycle, key success factors, failure modes
Discuss supply chain, planning cycle, planning
challenges
Frame as single-season planning problem; relate to
newsvendor model
Develop approach and key insights with NE Patriots
example
Report on findings for NFL
Kai Foerstl | 5
Licensed Apparel Business
Reebok NFL Replica Jerseys: A Case for Postponement
Situation Impact
Reebok received an NFL
exclusive license in 2000
Highly seasonal & very uncertain
demand for player jerseys
Teams are more predictable, but
correlated with success
Hot-market players and teams
emerge during season
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documents.pub_c8-reebok-nfl2009.pptx
Reebok is the exclusive provider of NFL jerseys and faces challenges in demand forecasting and inventory management due to uncertainty in team and player performance each season. They use a combination of forecasts, minimum order quantities, and blank jerseys to balance meeting customer demand while minimizing excess inventory. The optimal approach depends on calculating costs of underage and overage for both blank and dressed jerseys.
Reebok and Bullwhip effect
Reebok signed an exclusive 10-year contract with the NFL to produce licensed NFL merchandise. Demand for NFL jerseys is unpredictable, as certain players and teams experience sudden popularity. To address "hot markets" with demand spikes and short lead times, Reebok developed a solution to produce blank jerseys that could be screen printed on demand with players' names. This allowed Reebok to meet unpredictable demand surges within 1-2 weeks while minimizing unsold inventory.
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Georgia is the clear outsider in Collection F which also has Cristiano Ronaldo’s Portugal, Turkey and the Czech Republic
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The Golden Group is over. Can a new group step up? Two years ago, Kevin De Bruyne plunged Belgium’s Euro 2024 plans into disorder when he claimed the team was “too old” to win in an interview with The Protector. That Belgian squad had 10 players over 30 and the maximum average age of any Euro Cup 2024 team at the competition. A group-stage exit and just one goal at the World Cup put Belgium on course for a restructure.
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Belgium vs Romania Tickets | Euro Cup Tickets | Euro Cup Final Tickets
Coach Domenico Tedesco has managed a tactical shakeup and a regular exit for some of the oldest players. Experienced bests remain, not least the 37-year-old Jan Vertonghen in defense, the 32-year-old De Bruyne himself in midfield, and 31-year-old Romelu Lukaku up visible.
Still, younger actors like De Bruyne’s Manchester City partner Jeremy Doku bring fresh vitality to the team. Euro Cup Germany Qualifying unbeaten with just four goals allowed from eight games was a welcome sign of accomplishment back on track under Tedesco.
The only other squad in Group E besides Belgium to UEFA Euro 2024 qualify unbeaten, Romania was awestruck by winning a group that also checked Switzerland and Israel. Still, Euro 2024 will test a squad sorely lacking in top-level skill.
Euro 2024: Belgium's Transition from Golden Generation to New Hope
Tottenham guardian Vlad Dragusin is the only Euro Cup 2024 squad member singing regularly for one of Europe’s top clubs this flavor. He even played only nine Premier League games since adoption in January. Goalkeeper Horatiu Moldovan is a stoppage at Atletico Madrid.
There’s a link to the beauty days of Romanian soccer with midfielder Ianis Hagi, son of Gheorghe Hagi, who assisted the team to the rounds of the 1994 World Cup and Euro 2000.
We are only a combine of days away from the UEFA Euro 2024 curtain raiser. The 24 squads are winding up their provisions and getting ready to give it their all to life the wanted Euro Cup Final trophy on July 14. Spread across six clusters, the first hurdle in the knockout phase will be the plump of 16.
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Germany and Scotland will take things off before we get into overdrive in two weeks. Meanwhile, Belgium will be longing to bounce back after a horrendous 2022 FIFA World Cup movement, which ended in the group stage.
Belgium vs Romania Tickets | Euro Cup 2024 Tickets | Euro Cup Tickets | Euro Cup Final Tickets
Roberto Martinez completed the way for Domenico Tedesco, who has overseen a compact start to his tenure. The 38-year-old will be assured heading into the group stage
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Big 5 Marketing Football Cleated Footwear Proposal
- 1. Fall 2008 Reebok Football Cleated Footwear Introduction Big 5 Sporting Goods Marketing Proposal Proposal Submitted By David Low National Accounts Manager Reebok International May 2008
- 2. Concept Incentive program for Big 5 customers. A chance to win NFL autographed product by trying on and ultimately purchasing Reebok Football Cleated product. Utilizing NFL assets. At the same time provide incentives that engage the staff at all locations.
- 3. Big 5 customers love Reebok Football Cleated footwear and the NFL Concept ” Try on and Win” an NFL Payers autographed personal shoe 1) Big 5 customers come in, try on a pair of Reebok football shoes and receive a entry to win a autographed shoe from one of Reeboks NFL player assets. 2) “Try on and win” contest to be advertised in Big 5 weekly ads for a 3 week period in early summer. 3) Reebok will provide autographed footwear for display purposes in all key demographic locations. A) Autographed footwear will be from teams in local area. B) 49er and/or Raider player autographed footwear in Northern CA. C) San Diego Charger player autographed footwear in So Cal. D) Reebok will provide Plexiglas display cases for sample shoes 4) Reebok will design and manufacture posters to be hung in all Big 5 locations.
- 4. Concept “ Try on and Win” an autographed NFL Payers personal shoe 5) If customer purchases a pair of Reebok Cleated product they will be entered to win a pair of tickets at a NFL game at the closest venue. 6) Reebok will provide entry forms and entry form containers to gather entry forms. 7) Reebok will simultaneously have a contest for the 3 top selling stores. A) Reebok player assets will come to the winning store for autograph signing session in late summer before season begins. B) Reebok will produce tally sheets for all stores. C) Player will be from stores local area. 8) Store associates who sell a minimum number of Reebok footwear will win Reebok product. A) Prizes will be t-shirts to shoes to custom footwear. Big 5 customers love Reebok Football Cleated footwear and the NFL
- 5. Concept “ Try on and Win” an NFL Payers autographed personal shoe 9) Reebok marketing department will design a features and benefits flyer for staff. Big 5 customers love Reebok Football Cleated footwear and the NFL Delanie Walker-SF 49ers