Phi Van Anh is a 26-year-old job seeker living in Ho Chi Minh City who enjoys tennis, travel, reading, food, problem solving, learning new things, taking risks as part of a team, and has a logical mindset well-suited for working with data and figures. She is passionate and believes nothing is impossible if one cooperates honestly with others.
Young Marketers Elite 4 - Assignment 1.2 - Yến Anh + Thái Hoàng + Hoàng Yến +...Anh Huynh
1) The document discusses brand strategies for BigC and CoopMart supermarkets in Vietnam. It analyzes their category truths, consumer truths, and how each brand establishes a unique brand truth.
2) BigC targets busy women with consecutive sales promotions to provide economical shopping and peace of mind. CoopMart aims to treat customers like friends with meaningful promotions and community initiatives to build intimacy.
3) The document also examines hair care brands Sunsilk and Rejoice, with Sunsilk empowering women with autonomy and Rejoice supporting dreams through hard work.
Young Marketers Elite 4 - Assignment Zero - Hiếu Ân + Minh Quang + Quỳnh Phươ...An Nguyen
This document provides a holistic plan to make H&S Men the best shampoo choice for men in urban markets. It outlines strategies across multiple areas including brand proposition, communication, advertising, social media, in-store activation, and trade marketing. The plan aims to address key barriers like low brand awareness, visibility, and competitiveness by focusing first on trade strategies in urban areas and building brand awareness through digital and in-store activities. The goal is to increase H&S Men's market share over 1 year by improving distribution, visibility at points of sale, and driving growth through pack sizes and sales promotions.
Phi Van Anh is a 26-year-old job seeker living in Ho Chi Minh City who enjoys tennis, travel, reading, food, problem solving, learning new things, taking risks as part of a team, and has a logical mindset well-suited for working with data and figures. She is passionate and believes nothing is impossible if one cooperates honestly with others.
Young Marketers Elite 4 - Assignment 1.2 - Yến Anh + Thái Hoàng + Hoàng Yến +...Anh Huynh
1) The document discusses brand strategies for BigC and CoopMart supermarkets in Vietnam. It analyzes their category truths, consumer truths, and how each brand establishes a unique brand truth.
2) BigC targets busy women with consecutive sales promotions to provide economical shopping and peace of mind. CoopMart aims to treat customers like friends with meaningful promotions and community initiatives to build intimacy.
3) The document also examines hair care brands Sunsilk and Rejoice, with Sunsilk empowering women with autonomy and Rejoice supporting dreams through hard work.
Young Marketers Elite 4 - Assignment Zero - Hiếu Ân + Minh Quang + Quỳnh Phươ...An Nguyen
This document provides a holistic plan to make H&S Men the best shampoo choice for men in urban markets. It outlines strategies across multiple areas including brand proposition, communication, advertising, social media, in-store activation, and trade marketing. The plan aims to address key barriers like low brand awareness, visibility, and competitiveness by focusing first on trade strategies in urban areas and building brand awareness through digital and in-store activities. The goal is to increase H&S Men's market share over 1 year by improving distribution, visibility at points of sale, and driving growth through pack sizes and sales promotions.
Young Marketers Elite 4 - Tet Big Case Round 2 - Hieu An + Quang Minh + Bao N...An Nguyen
The document proposes celebrating Vietnamese Lunar New Year according to the Gregorian calendar instead of the Lunar calendar in order to minimize spiritual burdens and maximize enjoyment of Tet. It notes that Vietnamese spiritual beliefs are tied to the Lunar calendar, which can create apprehension and fear around properly fulfilling rituals. By celebrating Tet according to the solar calendar, it argues people could avoid these spiritual burdens while still maintaining rituals and traditions of Tet celebration. A strategy is presented where clips show foreigners not understanding Vietnamese Tet apprehensions, while young Vietnamese also react to their own traditions, and a mixed Western-Vietnamese New Year celebration demonstrates enjoying Tet without such concerns.
Vietnam Salary Report - First AlliancesVan Anh Phi
This document provides a salary guide for positions in Vietnam in 2016. It includes salary ranges for over 100 roles across 12 industries, including accounting, banking, communications, construction, and others. The guide was compiled using salary data from over 110,000 candidates and 650 employers in Vietnam. Vietnam's GDP growth was 6.68% in 2015 and is forecast to be over 6.5% in 2016-2017, contributing to increased demand for talent. Average salary increases in Vietnam were over 9.5% in 2015 and are expected to exceed 10.2% in 2016.
This CV summarizes Anh Phi's career objectives, experiences, education, achievements, activities, skills, and personal details. Some key points include:
- Anh's objective is to become a Senior Assistant Brand Manager/Brand Manager within 4 years, preferably in FMCG working with local or multi-national clients.
- Her experience includes trade marketing work with Richfield Worldwide from 2011-2012, and tennis instruction from 2009-2012.
- She has a Bachelor's degree in Business Administration majoring in Marketing from Post & Telecoms Institute of Technology with a GPA of 7.2/10.
- Anh has achievements in online marketing and testing, including creating a charity Facebook page and scoring
This document outlines an individual's career plan from 2013-2020. It begins with an introduction and outlines their strong points as having a logical mind, learning quickly, and adapting to change. Their weak points are listed as impatience and disliking boring work. Career goals from 2013-2016 include working for multinational companies to gain experience and improve skills/languages. From 2016-2019 the goals are to work in a local enterprise or startup as a top manager to gain leadership skills. The ultimate goal by 2020 is to become an entrepreneur and start a business, specifically in the food or FMCG industries.
The document contains personal information about Phi Van Anh, who is currently studying for an MBA. Their long term career objective is to become a CEO or start their own business. In the short term, within 2-5 years, they aim to study for an MBA abroad or gain experience at a multinational company. The document also lists their strengths as being willing to learn, enthusiastic, and never giving up, and their weaknesses as being too emotional, lacking experience, and sometimes making hasty decisions.
Young Marketers Elite 4 - Tet Big Case Round 2 - Hieu An + Quang Minh + Bao N...An Nguyen
The document proposes celebrating Vietnamese Lunar New Year according to the Gregorian calendar instead of the Lunar calendar in order to minimize spiritual burdens and maximize enjoyment of Tet. It notes that Vietnamese spiritual beliefs are tied to the Lunar calendar, which can create apprehension and fear around properly fulfilling rituals. By celebrating Tet according to the solar calendar, it argues people could avoid these spiritual burdens while still maintaining rituals and traditions of Tet celebration. A strategy is presented where clips show foreigners not understanding Vietnamese Tet apprehensions, while young Vietnamese also react to their own traditions, and a mixed Western-Vietnamese New Year celebration demonstrates enjoying Tet without such concerns.
Vietnam Salary Report - First AlliancesVan Anh Phi
This document provides a salary guide for positions in Vietnam in 2016. It includes salary ranges for over 100 roles across 12 industries, including accounting, banking, communications, construction, and others. The guide was compiled using salary data from over 110,000 candidates and 650 employers in Vietnam. Vietnam's GDP growth was 6.68% in 2015 and is forecast to be over 6.5% in 2016-2017, contributing to increased demand for talent. Average salary increases in Vietnam were over 9.5% in 2015 and are expected to exceed 10.2% in 2016.
This CV summarizes Anh Phi's career objectives, experiences, education, achievements, activities, skills, and personal details. Some key points include:
- Anh's objective is to become a Senior Assistant Brand Manager/Brand Manager within 4 years, preferably in FMCG working with local or multi-national clients.
- Her experience includes trade marketing work with Richfield Worldwide from 2011-2012, and tennis instruction from 2009-2012.
- She has a Bachelor's degree in Business Administration majoring in Marketing from Post & Telecoms Institute of Technology with a GPA of 7.2/10.
- Anh has achievements in online marketing and testing, including creating a charity Facebook page and scoring
This document outlines an individual's career plan from 2013-2020. It begins with an introduction and outlines their strong points as having a logical mind, learning quickly, and adapting to change. Their weak points are listed as impatience and disliking boring work. Career goals from 2013-2016 include working for multinational companies to gain experience and improve skills/languages. From 2016-2019 the goals are to work in a local enterprise or startup as a top manager to gain leadership skills. The ultimate goal by 2020 is to become an entrepreneur and start a business, specifically in the food or FMCG industries.
The document contains personal information about Phi Van Anh, who is currently studying for an MBA. Their long term career objective is to become a CEO or start their own business. In the short term, within 2-5 years, they aim to study for an MBA abroad or gain experience at a multinational company. The document also lists their strengths as being willing to learn, enthusiastic, and never giving up, and their weaknesses as being too emotional, lacking experience, and sometimes making hasty decisions.
11. Logo nằm trong một phối thức gọi là
HỆ THỐNG NHẬN DIỆN THƯƠNG HIỆU
(brand identity).
12. HỆ THỐNG NHẬN DIỆN THƯƠNG HIỆU là các
kết hợp giữa HÌNH ẢNH, NGÔN NGỮ, ÂM
THANH, MÀU SẮC … dùng để phân biệt thương
hiệu này với một thương hiệu khác.
13.
14. • Logo
• Màu sắc
• Hình ảnh
• Đồ họa
• Biểu tượng
• Kết cấu chữ
• Khẩu hiệu
• Âm thanh
• …
How much time I have? 7 – 10 mins
What’s the venue like? A classroom, open space
What time? 7 – 9pm
Audiences? Classmates, who soon become a lecturer
What is their background? Various, range from IT to Medicine
What do they expect to me?
What is the fundamental purpose of my talk?
What’s the story here?
WHAT IS MY CORE POINT?
5 giây nói đúng 5 tên được thưởng
10 giây nói đúng 5 tên được thưởng
10 giây nói đúng tên thương hiệu này
Malaysia Airlines
Vụ mất tích MH370
Vụ bắn rơi MH17
Làm sao anh / chị đoán đúng được?
Ta gọi những biểu tượng đó là gì?
10 giây nói đúng tên thương hiệu này
Malaysia Airlines
Vụ mất tích MH370
Vụ bắn rơi MH17
Sửa lại
Sửa lại
Ngắn gọn
Ngắn gọn
Ngắn gọn, diễn đạt bằng hình ảnh
10 giây nói đúng tên thương hiệu này
Malaysia Airlines
Vụ mất tích MH370
Vụ bắn rơi MH17
10 giây nói đúng tên thương hiệu này
Malaysia Airlines
Vụ mất tích MH370
Vụ bắn rơi MH17
10 giây nói đúng tên thương hiệu này
Malaysia Airlines
Vụ mất tích MH370
Vụ bắn rơi MH17
10 giây nói đúng tên thương hiệu này
Malaysia Airlines
Vụ mất tích MH370
Vụ bắn rơi MH17
10 giây nói đúng tên thương hiệu này
Malaysia Airlines
Vụ mất tích MH370
Vụ bắn rơi MH17
10 giây nói đúng tên thương hiệu này
Malaysia Airlines
Vụ mất tích MH370
Vụ bắn rơi MH17
10 giây nói đúng tên thương hiệu này
Malaysia Airlines
Vụ mất tích MH370
Vụ bắn rơi MH17
10 giây nói đúng tên thương hiệu này
Malaysia Airlines
Vụ mất tích MH370
Vụ bắn rơi MH17
10 giây nói đúng tên thương hiệu này
Malaysia Airlines
Vụ mất tích MH370
Vụ bắn rơi MH17