This document proposes a co-branded partnership for the upcoming film Bhediya. Bhediya is a horror comedy starring Varun Dhawan and Kriti Sanon, directed by Amar Kaushik and produced by Dinesh Vijan. It is set for release on November 25th and was filmed in unexplored locations in Arunachal Pradesh. The film continues Vijan and Kaushik's horror comedy universe from Stree. Several co-branded opportunities are suggested, including product lines, events, ads, activations and giveaways to promote the film.