How does the cloud help enable digital analytics in 2018? This presentation was at WAW Copenhagen 21st Feb, 2018 and includes an example of Intelligent Prefetching, the 2018 Superweek winner of the Golden Punchcard.
Turning Analysis into Action with APIs - Superweek2017Mark Edmondson
Presentation given by Peter Meyer and Mark Edmondson and Superweek 2017 in Hungary. Includes three examples of using APIs in a tag management solution to give better data to make decisions and use predictions. 1.
Turning Analysis into Action with APIs - Superweek 2017Peter Meyer
Presentation given by Mark Edmondson and Peter Meyer at Superweek 2017 in Hungary. Includes three examples of using APIs in a tag management solution to give better data to make decisions and use predictions.
Predictive Conversion Modeling - Lifting Web Analytics to the next levelPetri Mertanen
Annalect presentation at Superweek 2017: Predictive Conversion Modeling - Lifting Web Analytics to the next level. Presented by Petri Mertanen, Director of Digital Analytics and Ron Luhtanen, Data Science Analyst. #SPWK
RightScale Webinar: Leverage Cloud Infrastructure for Your Holiday CampaignsRightScale
A successful marketing campaign is more than the creative production and an ad buy. If your organization invests heavily in marketing campaigns this holiday season, your technology decisions can mean the difference between success or a success disaster.
In this webinar, our technical cloud experts provide an overview on how to prepare your website or application to handle holiday-season usage spikes and how to ensure that your campaign becomes a demonstrable success.
Key Topics:
1. The economic impact of preparing for the holiday season
2. Best practices for implementing cloud infrastructure to support your holiday campaigns
3. Real customer stories and lessons learned from major public success disasters
4. Tips on how to forecast cloud costs for unpredictable holiday traffic spikes
Stop refreshing vanity metrics & start focusing on the metrics that inform de...Looker
Stop Refreshing Vanity Metrics & Start Focusing on the Metrics that Inform Decisions
There is a propensity to focus on vanity metrics; metrics that show you the score: How many new views, new daily active users, how much revenue last week. You may slice these by different attributes - geography, platform, user demographics. While this can help you understand the high level trends in your business, it does little to tell you how to get better.
This slide deck looks at how vanity metrics can distract you from focusing on the analysis that matters, which is identifying and measuring the metrics that drive decisions. There are several real examples of how companies (Venmo, Simply Business, and Looker) have used event data in highly customized ways to make better decisions about their products.
Turning Analysis into Action with APIs - Superweek2017Mark Edmondson
Presentation given by Peter Meyer and Mark Edmondson and Superweek 2017 in Hungary. Includes three examples of using APIs in a tag management solution to give better data to make decisions and use predictions. 1.
Turning Analysis into Action with APIs - Superweek 2017Peter Meyer
Presentation given by Mark Edmondson and Peter Meyer at Superweek 2017 in Hungary. Includes three examples of using APIs in a tag management solution to give better data to make decisions and use predictions.
Predictive Conversion Modeling - Lifting Web Analytics to the next levelPetri Mertanen
Annalect presentation at Superweek 2017: Predictive Conversion Modeling - Lifting Web Analytics to the next level. Presented by Petri Mertanen, Director of Digital Analytics and Ron Luhtanen, Data Science Analyst. #SPWK
RightScale Webinar: Leverage Cloud Infrastructure for Your Holiday CampaignsRightScale
A successful marketing campaign is more than the creative production and an ad buy. If your organization invests heavily in marketing campaigns this holiday season, your technology decisions can mean the difference between success or a success disaster.
In this webinar, our technical cloud experts provide an overview on how to prepare your website or application to handle holiday-season usage spikes and how to ensure that your campaign becomes a demonstrable success.
Key Topics:
1. The economic impact of preparing for the holiday season
2. Best practices for implementing cloud infrastructure to support your holiday campaigns
3. Real customer stories and lessons learned from major public success disasters
4. Tips on how to forecast cloud costs for unpredictable holiday traffic spikes
Stop refreshing vanity metrics & start focusing on the metrics that inform de...Looker
Stop Refreshing Vanity Metrics & Start Focusing on the Metrics that Inform Decisions
There is a propensity to focus on vanity metrics; metrics that show you the score: How many new views, new daily active users, how much revenue last week. You may slice these by different attributes - geography, platform, user demographics. While this can help you understand the high level trends in your business, it does little to tell you how to get better.
This slide deck looks at how vanity metrics can distract you from focusing on the analysis that matters, which is identifying and measuring the metrics that drive decisions. There are several real examples of how companies (Venmo, Simply Business, and Looker) have used event data in highly customized ways to make better decisions about their products.
Building Large-Scale Automated Reports with a Small-Scale Budget - SMX Munich...Sam Marsden
Search marketers lose too much time to reporting; whether that is monthly, weekly or daily - our stakeholders want more data, in less time, with greater frequency. If we are not careful, we can easily lose over a days worth of time (and some of our sanity!) to reporting. This session works to change that. We focus on Google Data Studio, a free reporting and visualization tool, but all lessons can be applied to whichever platform you use for your company or clients. We explore how advanced reporting features and affordable third-party plugins can revolutionize our PPC, SEO and SEM reporting. We will be including free templates that you can take away and implement at your company, a bunch of features most people don't know exist, and ways to think more creatively about data collection and visualization. Don't miss this session, if you want to build better reports in less time with a small budget.
From Architecture to Analytics: A look at Simply Business’s data strategy Looker
Revamping Your Data Approach to Enable the Pace & Flexibility Needed to Make Timely Business Decisions
This slide deck is from Stewart Duncan of Simply Business and Zach Taylor of Looker. They discussed how Simply Business revamped their data approach to enable the pace and flexibility they needed to make timely decisions based on their data.
Simply Business offers a B2B web product that simplifies the experience of selecting and purchasing business insurance. With over 300,000 policyholders, Simply Business is the largest SME insurer in the UK. Removing friction for users as they complete the insurance quote process is critical to providing a hassle-free user experience and driving continuous improvements in conversion rates. Learn how data analytics helps them strive for these improvements.
Get ideas on the following:
- Using data for rapid A/B testing and to analyze user journeys to inform product development.
Transitioning from a traditional data architecture to a modern cloud-based stack integrating MongoDB, AWS Redshift, Hadoop and Looker.
- Designing a data platform and organizational process that drives data-driven behavior across an organization.
- Empowering product and marketing teams to get into granular online engagement and attribution data which has removed the bottleneck to making informed decisions.
Creating a Single Source of Truth: Leverage all of your data with powerful an...Looker
With a centralized data store, the entire spectrum of analytics is at your fingertips. Using Looker & Segment, you can collect, store and analyze everything from click-stream and event data to transactional and behavioral data in your data warehouse.
Some of the topics this webinar will include:
-The advantages of a centralized data warehouse with Segment Warehouses
-Creating a data model to get your company on the same page with Looker Blocks
-Putting it all together: Best practices for making your data accessible to your end users
The Three Pillars of Customer Success AnalyticsLooker
Learn how customer health analysis can not only help you maintain your current customer base, but also drive increased revenue from that existing base. In this webinar, we examined how we use customized health scores internally to achieve consistently negative churn rates, and cover a few examples from our customers who do the same.
Customer Success Analysis aides growth by helping you:
Retain revenue
Acquire new Revenue
Cut operational costs
Producing direct value for businesses via quantitative models.
New analytical tools such as Looker allow data analysts to speed up the dirty work around building data models—making it less painful to clean data, explore predictive factors, and evaluate results.
In this educational webinar from Data Science Central (DSC), Justin Palmer of LendingHome, a mortgage banking and marketing platform, joins Colin Zima, Chief Analytics Officer at Looker. Using a public-domain FAA dataset and the LendingHome platform as examples, they dig into the data modeling process and offer ideas for improvements.
- See more at: http://try.looker.com/resources/improving-data-modeling-workflow#sthash.2rGxwhJ7.dpuf
SMX London 2019 - Automating Reporting - Data Studio for Search MarketersSam Marsden
How can you show off your work to your clients and your boss? Give them a great report showing your work. How can you tell a story with the data that shows why things are working as they are? Create a data-driven story around your report.
Google Data Studio is a free tool that allows you to unlock the power of your data with interactive dashboards and reports that help make smarter business decisions. Even better, you can automate much of the work so it happens while you sleep. This session shows you how.
Delivering data and analytics to your customers should be straightforward. The Looker Data Platform allows for easy access to data through a robust API and embeddable charts, tables and dashboards.
Learn how Looker can help you:
- Embed charts, tables and dashboards into applications
- Use the Looker API to deliver data to applications, including Slack
- Build a customer portal to deliver more value to your customers
- Design the above with version control through Git, along with clustering and multi-server setup as needed
Google Analytics is the most popular web analytics system. Almost every webpage, whether it’s a private blog or large e-commerce site, uses Google Analytics. This session will cover essential information about Google Analytics and its API guidelines, competitors, and most important, how you can use the data from such offerings together with your ERP, CRM, and other OLTP systems. You will see how to load Google Analytics data using SQL Server Integration Services, for example, and merge that data with your local data. In addition, we will walk through a demonstration of important web analytics KPIs and how you can analyze them using Microsoft Business Intelligence tools
Cloud Analytics is a new product from RightScale that enables you to visualize, forecast, and optimize costs across your entire cloud portfolio. The end result for your enterprise: lower cloud costs and more accurate cloud budgets.
Using cloud analytics we show how you can:
• Analyze your instance usage and costs across all major public and private clouds.
• View costs by department, application, and user.
• Plan for future growth by using historical consumption to run what-if scenarios for accurate forecasting.
• Take action on the results of your analysis through RightScale Cloud Management to eliminate waste, leverage reserved instances, and implement budget controls.
This includes a live demo of Cloud Analytics and demonstrating how to visualize, analyze, forecast, and optimize cloud usage.
This webinar is perfect for those who are struggling with cloud cost management and planning, including technical, business and finance managers, and for those who need to calculate the right amount of Reserved Instances to buy.
Data Stack Considerations: Build vs. Buy at ToutLooker
In this webinar we see why and how Tout – a fast-growing video platform – made the jump to Looker and Treasure Data, and solved their data stack issues.
Slides cover:
-The pitfalls of in-house solutions
-The importance of companywide access to all data
-The best way to optimize your data pipeline
-The facts behind buying vs. building analytics infrastructure
Jorge describes how Snowplow is delivering value for Steetlife's users, how the realtime pipeline is going to change that and how we're all going to benefit form it.
Data and experimentation is becoming core of product development in todays world. In this talk I will talk about what I learned from building various products, why data and experimentation matter when building products used by millions of users. The talk will also touch on how we at Customator plan to make it easy for any one to follow a data driven product development approach.
Venue : NUS School of Computing Seminar
This webinar covers Looker 4, including:
- New LookML with a refreshed syntax and full-featured Integrated Development Environment that offers contextual help as you work.
- Content Discovery, which makes it easier to curate, find, and share data across your entire company.
- New Exploration tools, like the ability to fill in missing dimension values when graphing data.
- The Strengthened Platform, with our versioned, stable API and the ability to trigger actions in other tools directly from Looker.
See the recording at http://looker.com/learn#ufh-i-225858450-driving-data-democracy-hadoop-amazon-redshift
The Hadoop ecosystem has improved markedly over the past few years. Moreover, MPP databases seem to slot in nicely as complementary tools to map-reduce batch jobs, in that they allow analytics teams to easily query massive structured data sets.
Rex Gibson, Manager of Data Engineering at Knewton and Scott Hoover, Data Scientist at Looker walk through how these pipelines work. They discuss:
- their technology and data stacks
- possible drawbacks to Hadoop + Redshift
- the merits and drawbacks associated with making data processing and querying more “democratic.”
When and Where to Embed Business IntelligenceLooker
Watch the recorded webinar at http://bit.ly/1MeX7QK
Everywhere you look, companies are using external-facing analytics to maximize the value derived from their data assets, by moving customers up the value chain, increasing stickiness, and offering a more competitive product on the marketplace.
Listen to learn about how to bring an external-facing data product to market by embedding BI software, and what that can add to your offering.
Presentation covers:
-Top uses cases for embedding business intelligence software
Case studies from different companies currently embedding BI
-Build vs buy considerations
-Evaluating ROI
Building Large-Scale Automated Reports with a Small-Scale Budget - SMX Munich...Sam Marsden
Search marketers lose too much time to reporting; whether that is monthly, weekly or daily - our stakeholders want more data, in less time, with greater frequency. If we are not careful, we can easily lose over a days worth of time (and some of our sanity!) to reporting. This session works to change that. We focus on Google Data Studio, a free reporting and visualization tool, but all lessons can be applied to whichever platform you use for your company or clients. We explore how advanced reporting features and affordable third-party plugins can revolutionize our PPC, SEO and SEM reporting. We will be including free templates that you can take away and implement at your company, a bunch of features most people don't know exist, and ways to think more creatively about data collection and visualization. Don't miss this session, if you want to build better reports in less time with a small budget.
From Architecture to Analytics: A look at Simply Business’s data strategy Looker
Revamping Your Data Approach to Enable the Pace & Flexibility Needed to Make Timely Business Decisions
This slide deck is from Stewart Duncan of Simply Business and Zach Taylor of Looker. They discussed how Simply Business revamped their data approach to enable the pace and flexibility they needed to make timely decisions based on their data.
Simply Business offers a B2B web product that simplifies the experience of selecting and purchasing business insurance. With over 300,000 policyholders, Simply Business is the largest SME insurer in the UK. Removing friction for users as they complete the insurance quote process is critical to providing a hassle-free user experience and driving continuous improvements in conversion rates. Learn how data analytics helps them strive for these improvements.
Get ideas on the following:
- Using data for rapid A/B testing and to analyze user journeys to inform product development.
Transitioning from a traditional data architecture to a modern cloud-based stack integrating MongoDB, AWS Redshift, Hadoop and Looker.
- Designing a data platform and organizational process that drives data-driven behavior across an organization.
- Empowering product and marketing teams to get into granular online engagement and attribution data which has removed the bottleneck to making informed decisions.
Creating a Single Source of Truth: Leverage all of your data with powerful an...Looker
With a centralized data store, the entire spectrum of analytics is at your fingertips. Using Looker & Segment, you can collect, store and analyze everything from click-stream and event data to transactional and behavioral data in your data warehouse.
Some of the topics this webinar will include:
-The advantages of a centralized data warehouse with Segment Warehouses
-Creating a data model to get your company on the same page with Looker Blocks
-Putting it all together: Best practices for making your data accessible to your end users
The Three Pillars of Customer Success AnalyticsLooker
Learn how customer health analysis can not only help you maintain your current customer base, but also drive increased revenue from that existing base. In this webinar, we examined how we use customized health scores internally to achieve consistently negative churn rates, and cover a few examples from our customers who do the same.
Customer Success Analysis aides growth by helping you:
Retain revenue
Acquire new Revenue
Cut operational costs
Producing direct value for businesses via quantitative models.
New analytical tools such as Looker allow data analysts to speed up the dirty work around building data models—making it less painful to clean data, explore predictive factors, and evaluate results.
In this educational webinar from Data Science Central (DSC), Justin Palmer of LendingHome, a mortgage banking and marketing platform, joins Colin Zima, Chief Analytics Officer at Looker. Using a public-domain FAA dataset and the LendingHome platform as examples, they dig into the data modeling process and offer ideas for improvements.
- See more at: http://try.looker.com/resources/improving-data-modeling-workflow#sthash.2rGxwhJ7.dpuf
SMX London 2019 - Automating Reporting - Data Studio for Search MarketersSam Marsden
How can you show off your work to your clients and your boss? Give them a great report showing your work. How can you tell a story with the data that shows why things are working as they are? Create a data-driven story around your report.
Google Data Studio is a free tool that allows you to unlock the power of your data with interactive dashboards and reports that help make smarter business decisions. Even better, you can automate much of the work so it happens while you sleep. This session shows you how.
Delivering data and analytics to your customers should be straightforward. The Looker Data Platform allows for easy access to data through a robust API and embeddable charts, tables and dashboards.
Learn how Looker can help you:
- Embed charts, tables and dashboards into applications
- Use the Looker API to deliver data to applications, including Slack
- Build a customer portal to deliver more value to your customers
- Design the above with version control through Git, along with clustering and multi-server setup as needed
Google Analytics is the most popular web analytics system. Almost every webpage, whether it’s a private blog or large e-commerce site, uses Google Analytics. This session will cover essential information about Google Analytics and its API guidelines, competitors, and most important, how you can use the data from such offerings together with your ERP, CRM, and other OLTP systems. You will see how to load Google Analytics data using SQL Server Integration Services, for example, and merge that data with your local data. In addition, we will walk through a demonstration of important web analytics KPIs and how you can analyze them using Microsoft Business Intelligence tools
Cloud Analytics is a new product from RightScale that enables you to visualize, forecast, and optimize costs across your entire cloud portfolio. The end result for your enterprise: lower cloud costs and more accurate cloud budgets.
Using cloud analytics we show how you can:
• Analyze your instance usage and costs across all major public and private clouds.
• View costs by department, application, and user.
• Plan for future growth by using historical consumption to run what-if scenarios for accurate forecasting.
• Take action on the results of your analysis through RightScale Cloud Management to eliminate waste, leverage reserved instances, and implement budget controls.
This includes a live demo of Cloud Analytics and demonstrating how to visualize, analyze, forecast, and optimize cloud usage.
This webinar is perfect for those who are struggling with cloud cost management and planning, including technical, business and finance managers, and for those who need to calculate the right amount of Reserved Instances to buy.
Data Stack Considerations: Build vs. Buy at ToutLooker
In this webinar we see why and how Tout – a fast-growing video platform – made the jump to Looker and Treasure Data, and solved their data stack issues.
Slides cover:
-The pitfalls of in-house solutions
-The importance of companywide access to all data
-The best way to optimize your data pipeline
-The facts behind buying vs. building analytics infrastructure
Jorge describes how Snowplow is delivering value for Steetlife's users, how the realtime pipeline is going to change that and how we're all going to benefit form it.
Data and experimentation is becoming core of product development in todays world. In this talk I will talk about what I learned from building various products, why data and experimentation matter when building products used by millions of users. The talk will also touch on how we at Customator plan to make it easy for any one to follow a data driven product development approach.
Venue : NUS School of Computing Seminar
This webinar covers Looker 4, including:
- New LookML with a refreshed syntax and full-featured Integrated Development Environment that offers contextual help as you work.
- Content Discovery, which makes it easier to curate, find, and share data across your entire company.
- New Exploration tools, like the ability to fill in missing dimension values when graphing data.
- The Strengthened Platform, with our versioned, stable API and the ability to trigger actions in other tools directly from Looker.
See the recording at http://looker.com/learn#ufh-i-225858450-driving-data-democracy-hadoop-amazon-redshift
The Hadoop ecosystem has improved markedly over the past few years. Moreover, MPP databases seem to slot in nicely as complementary tools to map-reduce batch jobs, in that they allow analytics teams to easily query massive structured data sets.
Rex Gibson, Manager of Data Engineering at Knewton and Scott Hoover, Data Scientist at Looker walk through how these pipelines work. They discuss:
- their technology and data stacks
- possible drawbacks to Hadoop + Redshift
- the merits and drawbacks associated with making data processing and querying more “democratic.”
When and Where to Embed Business IntelligenceLooker
Watch the recorded webinar at http://bit.ly/1MeX7QK
Everywhere you look, companies are using external-facing analytics to maximize the value derived from their data assets, by moving customers up the value chain, increasing stickiness, and offering a more competitive product on the marketplace.
Listen to learn about how to bring an external-facing data product to market by embedding BI software, and what that can add to your offering.
Presentation covers:
-Top uses cases for embedding business intelligence software
Case studies from different companies currently embedding BI
-Build vs buy considerations
-Evaluating ROI
7 secrets of performance oriented front end development servicesKaty Slemon
Why a good front-end is the primary necessity of any digital solution and how can you, as a web/mobile designer or app owner, can be built a performance-optimized front-end for its users.
Web scraping can help you to get data for your business. It can be done by 3 methods and with help of multiple tools.
Relu consultancy is one of the best web scraping solution in USA. You can visit us: https://reluconsultancy.com/web-scrapping-services-usa/ to get more information.
Google Cloud Platform is a cloud computing platform by Google that offers hosting on the same supporting infrastructure that Google uses internally for end-user products like Google Search and YouTube. Cloud Platform provides developer products to build a range of programs from simple websites to complex applications.
Google Cloud Platform is a part of a suite of enterprise solutions from Google for Work and provides a set of modular cloud-based services with a host of development tools. For example, hosting and computing, cloud storage, data storage, translations APIs and prediction APIs.
Topic Covered
Why Google Cloud Platform ?
Google Cloud Platform Services: First Insight !!!
Jamstack is a powerful architecture that can help web development companies create fast, secure, and scalable websites. By improving performance, increasing security, easing scaling, improving the developer experience, and lowering costs, Jamstack offers a range of benefits that make it an attractive option for modern web development companies.
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In this keynote presentation, Matthew will review the workflow process DeWalt used to capture an entire 200,000 sq.ft building in just 2 days with the use of a FARO Focus3D Laser Scanner, register the entire project without the use of any scan targets using SCENE, and upload the data using a new web-based application known as Web Share Cloud. This workflow solved many of the complications in the beginning stages of this project, and will continue to help the project through its lifecycle over the next couple years.
9 Best Tools to Leverage for Progressive Web App Developmentcodecraftcrew
Code Craft Crew is one of the most reliable Mobile App and website development company india catering to various industry verticals to help bring businesses online and scale them over the internet. Based in India, the company provides budget-friendly IT solutions without compromising the quality of delivered projects.
[Webinar] Expanding future mobile commerce with Magento PWA StudioCedCommerce
Know everything right from gaining erudition about exploring the future prospects of the Progressive Web Apps.
We’re here to make you familiar with:
- The global impact of PWAs on mobile commerce
- The way CedCommerce is increasing the scope of Magento PWA Studio
- Exploring the future prospects of PWA
- Ways to increase the conversion rates using PWA
These features will benefit the eCommerce merchants, and the customers as well.
Click To Watch Our Full Webinar Here: http://bit.ly/2LtLLSz
In this talk from DevCon TLV we covered:
● The power of HTML5 APIs and how you can use them in your next modern Web Apps.
● On the server side how you can use: Google Cloud Endpoints to scale your API and gain more productivity.
● We did some live Demos and talked about Big Query interfaces.
Ontwikkelstraat in de Cloud: ALM en Azure een krachtige combinatie Delta-N
De Cloud is allang geen hype meer, maar een concept waar vroeg of laat alle bedrijven mee te maken krijgen. Ook Microsoft geeft met haar Cloud First visie aan dat uiteindelijk veel software en diensten zullen verschuiven naar de Cloud.
Een van de vlakken waarop met de inzet van cloud technologie veel winst valt te behalen is Application Lifecycle Management (ALM). Het eerste waaraan gedacht wordt is uiteraard Visual Studio Online. Het SaaS alternatief van Microsoft voor de on-premise Team Foundation Server. Maar met Microsoft Azure zijn er nog veel meer voordelen te behalen op het gebied van virtuele ontwikkel omgevingen en flexibele development en test omgevingen.
Op 7 oktober organiseren wij een online seminar over dit onderwerp. Onze Microsoft MVP's voor Microsoft Azure en Application Lifecycle Management bundelen hun krachten om u binnen een uur mee te nemen in de mogelijkheden van ontwikkelen in de Cloud met Microsoft Azure en Visual Studio Online. Tevens zullen we kort toelichten welke voordelen u met uw bestaande MSDN abonnement direct al kunt benutten.
Deze slidedeck bevat een selectie van de sheets die tijdens het webinar op 7 oktober gebruikt zullen worden.
Bent u verantwoordelijk voor de ontwikkeling van software binnen uw organisatie, dan mag u dit webinar niet missen.
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14. Intelligent prefetching uses
digital analytics to make URL
predictions in real-time.
Those predictions are applied
through a tag manager to
prefetch the next page, to
increase website conversion.
15. PREDICTION SWEET SPOT
Very simple website. Most popular page good model
Complicated but has pattern. Machine learning model
Unique for each visitor. No pattern, no model possible
22. Hardest bit
•Load speed a good use case as most
websites would like to be faster
•But every business is different
•Actions that can be optimised via machine
learning include:
•Clustering and segmentation
•Prediction and forecasting
•What factors led to a known conversion