The Digital impact of ELClasico

1. BN
© 2015 Beyond Numbers l All rights reserved
Beyond Numbers
Digital Analytics
EL Clasico
Digital Impact
25th of November, 2015

2. This document is protected under the copyright laws. This document contains information that is
proprietary and confidential to Beyond Numbers, which shall not be disclosed outside or
duplicated, used, or disclosed in whole or in part for any purpose other than to evaluate Beyond
Numbers. Any use or disclosure in whole or in part of this information without the express written
permission of Beyond Numbers is prohibited.
© 2015 Beyond Numbers. All rights reserved.
Beyond Numbers
Digital Analytics
BN

3. BN
BARCELONA REAL MADRID
#ELClasico
Beyond Numbers l Digital Analytics

4. Hashtag insights l #ELClasico
Tweets
BN
947,067 17,580,489
Twitter Trend:
*Data measured from 19th to 23th of November, 2015 – 12:00 PM Cairo Time zone.
*E: stands for English hashtag [ELClasico] *A: Stands for Arabic hashtag [‫]الكالسيكو‬
0
200000
400000
600000
19 Nov, 2015 20 Nov, 2015 21 Nov, 2015 22 Nov, 2015 23 Nov, 2015
Average tweets per day
189,413
Peak time: 20th of
November, 2015
with 534K tweets.
31,158 11,567,5216,231
E
A
Impressions
E
A

5. Hashtag insights l #ELClasico
BNData measured from 19th to 23th of November, 2015 – 12:00 PM Cairo Time zone
Share of tweets:
58.6%Original tweets
40.8%Retweets
0.6%Replies
71%
51.2%
16.8%
29%
Top Sources:
17.8%

6. Hashtag insights l #‫الكالسيكو‬
BNData measured from 19th to 23th of November, 2015 – 12:00 PM Cairo Time zone
Share of tweets:
35%Original tweets
64.6%Retweets
0.4%Replies
13%
8.2%
44.7%
87%
Top Sources:
31.5%

7. Hashtag insights l #ELClasico
BNData measured from 19th to 23th of November, 2015 – 12:00 PM Cairo Time zone
Buzz graph:

8. Search Term insights l ELClasico
BN
Interest over time: GMT+2
Related Searches l Top queries:
Jadwal elclasico
Hasil elclasico
Elclasico 2015
100
40
35
E
A
*Data measured from 19th to 23th of November, 2015 – 12:00 PM Cairo Time zone
*E: stands for English hashtag [ELClasico] *A: Stands for Arabic hashtag [‫]الكالسيكو‬
‫الكالسيكو‬ ‫مباراة‬
‫الكالسيكو‬ ‫موعد‬
‫الكالسيكو‬ ‫أهداف‬
100
95
55
E Related Searches l Top queries:A

9. #FCB
BNBeyond Numbers l Digital Analytics

10. Hashtag insights l #FCB
Tweets Impressions
BN
450,805 159,282,537
Twitter Trend:
Data measured from 19th to 23th of November, 2015 – 12:00 PM Cairo Time zone
0
50000
100000
150000
200000
250000
300000
350000
19 Nov, 2015 20 Nov, 2015 21 Nov, 2015 22 Nov, 2015 23 Nov, 2015
Average tweets per day
90,161
Peak time: 20th of
November, 2015
with 327K tweets.

11. Hashtag insights l #FCB
BNData measured from 19th to 23th of November, 2015 – 12:00 PM Cairo Time zone
Share of tweets:
52.1%Retweets
1.3%Replies
33%
15.1%
67%
Top Sources:
28.8%46.6%Original tweets
29%

12. Hashtag insights l #FCB
BNData measured from 19th to 23th of November, 2015 – 12:00 PM Cairo Time zone
Buzz graph:

13. Search Term insights l FCB
BN
Interest over time: GMT+2
E
A
Related Searches l Top queries:
Fcb vs real madrid
Rma vs fcb
Fcb news
100
40
35
*Data measured from 19th to 23th of November, 2015 – 12:00 PM Cairo Time zone
*E: stands for English hashtag [FCB] l *A: Stands for Arabic hashtag [‫]برشلونة‬
‫برشلونة‬ ‫موقع‬
‫مدريد‬ ‫ولاير‬ ‫برشلونة‬
‫مدريد‬ ‫ولاير‬ ‫برشلونة‬ ‫مباراة‬
100
45
45
E Related Searches l Top queries:A

14. #RealMadrid
BNBeyond Numbers l Digital Analytics

15. Hashtag insights l #RealMadrid
Tweets Impressions
BN
167,331 98,258,347
Twitter Trend:
Data measured from 19th to 23th of November, 2015 – 12:00 PM Cairo Time zone
0
20000
40000
60000
80000
100000
120000
19 Nov, 2015 20 Nov, 2015 21 Nov, 2015 22 Nov, 2015 23 Nov, 2015
Average tweets per day
35,266
Peak time: 20th of
November, 2015
with 105K tweets.

16. BNData measured from 19th to 23th of November, 2015 – 12:00 PM Cairo Time zone
Share of tweets:
0.9%Replies
59%
17.2%
41%
Top Sources:
16.6%
67.1%Original tweets
Hashtag insights l #RealMadrid
32%Retweets
12.5%

17. BNData measured from 19th to 23th of November, 2015 – 12:00 PM Cairo Time zone
Buzz graph:
Hashtag insights l #RealMadrid

18. Search Term insights l Real madrid
BN
Interest over time: GMT+2
E
A
Related Searches l Top queries:
realmadrid news
Realmadrid vs barcelona
Real madrid
100
75
30
*Data measured from 19th to 23th of November, 2015 – 12:00 PM Cairo Time zone
*E: stands for English hashtag [RealMadrid] l *A: Stands for Arabic hashtag [‫مدريد‬ ‫]لاير‬
‫مدريد‬ ‫لاير‬ ‫موقع‬
‫مدريد‬ ‫لاير‬ ‫اخبار‬
‫وبرشلونة‬ ‫مدريد‬ ‫لاير‬ ‫مباراة‬
100
50
45
E Related Searches l Top queries:A

19. #Messi
BN
#Ronaldo
Vs
Beyond Numbers l Digital Analytics

20. BNData measured from 19th to 23th of November, 2015 - 12:00 PM Cairo Time zone
#Ronaldo #Messi
1.7%66% 32.3%
14.2%16.3% 12.7%
1.3%44.2% 54.5%
17.9%37.1% 25.9%
7,572 Tweets 17,990
1,514 Avg tweets per day 3,598
59,947,622 Impressions 168,201,035
63% Male 75%
37% Female 25%
Share of tweets
Top Sources

21. BNData measured from 19th to 23th of November, 2015 - 12:00 PM Cairo Time zone
#Ronaldo #Messi
Buzz Graph

22. BNData measured from 19th to 23th of November, 2015 - 12:00 PM Cairo Time zone
#Ronaldo #Messi
Interest over time: GMT+2
Interest over time: GMT+2
Messi
‫ميسي‬
Ronaldo
‫رونالدو‬

23. Thank You
Beyond Numbers l Digital Analytics
BN