The proposal outlines a music video pitch for Beyoncé's song "I Been On" that will appeal to her target audience of 15-24 year olds of various social classes. It proposes using controversy and fan loyalty to generate buzz, and filming unique scenes at Buckingham Palace and a graffiti alleyway. The proposed budget is £7783.97 to cover equipment, costumes, locations, actors and crew for a June 2013 production and editing schedule.