SlideShare a Scribd company logo
Proposal and Pitch
“I BEEN ON, WHO GONE TAKE
ME OFF”
TARGET AUDIENCE
AGE: 15 – 24
GENDER: BOTH
DEMOGRAPHIC: SOCIAL CLASS VARIES FROM C1 to E
Successful (most viewed and most airplay) related pop music videos from 2010-2012
Recipe
• Controversy = Buzz
• Fan Loyalty (original Beyoncé
Fans)
• Anticipation
• Unique twist and direction of
the video
Resources
Lesa Yolanda Carter = Beyonce
Cast
Phil Nyatanga =Extra
Clive and Johnson Majoni
= back-up dancers
Christina Nadin=Extra Mary Campbell =Extra
Josh =Lead Actor
Crew
Director – Phele
Producer – Phele
Crew – TVV Productions
Editor- Phele and Omar Wright
Award winning video production and camera crew hire
Resources and Budget
David Koma
Monica B Taylor
Item/ production Budget
Film equipment £2879.00
Film Cast and crew 6 ppl /including
food and travel
£1300.00
Costume Materials and Designer £428.00
Props £283.97
Location=studio and London
Buckingham Palace/ alley way
£1770.00
Freelance Actors/Actresses £1123.00
Total £7783.97
Time/ Date Task
10/06/2013 Filming at Buckingham Palace
17/06/2013 Filming at Buckingham Place/ Graffiti Alleyway
19/06/2013 Filming at studio
20/06/2013 Filming at studio
22/06/2013 Editing
23/06/2013 Editing
23/06/2013 Editing
Production Schedule

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Beyonce presentation powerpoint final

  • 2. “I BEEN ON, WHO GONE TAKE ME OFF”
  • 3.
  • 4.
  • 5. TARGET AUDIENCE AGE: 15 – 24 GENDER: BOTH DEMOGRAPHIC: SOCIAL CLASS VARIES FROM C1 to E
  • 6. Successful (most viewed and most airplay) related pop music videos from 2010-2012
  • 7. Recipe • Controversy = Buzz • Fan Loyalty (original Beyoncé Fans) • Anticipation • Unique twist and direction of the video
  • 9. Lesa Yolanda Carter = Beyonce Cast Phil Nyatanga =Extra Clive and Johnson Majoni = back-up dancers Christina Nadin=Extra Mary Campbell =Extra Josh =Lead Actor
  • 10. Crew Director – Phele Producer – Phele Crew – TVV Productions Editor- Phele and Omar Wright Award winning video production and camera crew hire
  • 11. Resources and Budget David Koma Monica B Taylor
  • 12. Item/ production Budget Film equipment £2879.00 Film Cast and crew 6 ppl /including food and travel £1300.00 Costume Materials and Designer £428.00 Props £283.97 Location=studio and London Buckingham Palace/ alley way £1770.00 Freelance Actors/Actresses £1123.00 Total £7783.97
  • 13. Time/ Date Task 10/06/2013 Filming at Buckingham Palace 17/06/2013 Filming at Buckingham Place/ Graffiti Alleyway 19/06/2013 Filming at studio 20/06/2013 Filming at studio 22/06/2013 Editing 23/06/2013 Editing 23/06/2013 Editing Production Schedule