Research and action to help schools make their websites better.

1. …

2. Hello

3. MattEllis

5. Designin’since1999

6. Greatreputation

7. AstraZeneca

8. AnXFactorWinner

9. AnXFactorLooser

10. GuyChambers
(NotRobbie)

11. YMCA

12. UKSpaceAgency
(Ididn’tevenknowwehadone)

13. Plusmanyothers…
(150+clients)

14. MakingSchool
WebsitesBetter
Commonmistakesandhowtofix‘em!

15. Peoplecan’tfindwhat
they’relookingfor

16. Toomuchstuff

17. Topvisitedpages?

18. •TermsDates
•Vacancies

19. Leastvisitedpages?

20. Everythingelse 😿

21. ⚡InstallGoogleAnalytics(FREE)
⚡Giveprominencetothepopularpages
⚡Gettheotherpagesouttheway
⚡AddSearchfunctionality

22. Accounting for
design agencies
We’ll help you save .me and money
so you can grow your agency

23. Accounting for
design agencies
We’ll help you save .me and money
so you can grow your agency

24. ✅Websitevisitorsfindstuffquickly
😃Happierwebsitevisitors
✅Lesscalls+emailfromparents
😃Happierstaff

25. Designmatters

26. Whydoesyourschool
haveawebsite? 🤔

27. 1.Informationforparents
2.Attractnewpupilsandstaff

28. Thedesignofyour
websitessaysalot
aboutyourschool

29. •Culture
•Vision
•Values
•Ethos
•Inclusiveness
•Professionalism
•Credibility
•Howdoesitmakemefeel?

30. ⚡Hireaprofessionalphotographer
⚡Replacelow-resimages
⚡Standardisecoloursandfonts
⚡Keepbrandconsistent(everywhere!)

31. ✅“Iwantmychildtogothere!”
😃HappySchoolBusinessManagers
✅“Iwanttoworkthere!”
😃HappySchoolBusinessManagers

32. Ithastoworkwellon
mobiledevices

33. Whatdoes
‘mobile-friendly'
mean?

34. Mobile-friendlytest
search.google.com/test/mobile-friendly

35. •Isiteasytouse?
•Doesitlook‘right’?
•Canyoufindwhatyou’relookingfor?

36. Howmanypeoplevisit
yourwebsiteon
mobiledevices?

37. 📱50%

38. 📱60-70%

39. ⚡Usemobileonlyforaweek
(thenyou’llreallyknowifit’sanygood)
⚡CheckGoogleAnalytics
⚡Filteroutinternaltraffic
And…

40. ⚡KillPDFs

41. ❌They’renotmobilefriendly
❌It’shardertotracktheiruse
❌Theycausedifficultiesfornavigation
❌Theycanbehardforsomeuserstoaccess
❌They’relesslikelytobekeptuptodate
❌They’rehardtoreuse

42. Quickwins

43. Uselesstext

44. GetanSSL 🔒

47. Claim
“GoogleMyBusiness”
foryourschool

48. Usevideos

49. 🎉£250! 🎉

50. Q&A

51. Recap!

52. ⚡Addtermdatestothehomepage
⚡ Givevacanciesprominence
⚡Losenews/Addsocialfeeds
⚡Deprioritizeboringstuff
⚡Focusonthepeopleoftheschool

53. Gettingyourwebsite
rightreallymatters

54. 👋MattEllis
Email:matt@honcho.agency
Website:honcho.agency