SlideShare a Scribd company logo
1 of 35
Download to read offline
Monday, November 17, 2014
Photo by cronewynd - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/29795037@N00 Created with Haiku Deck 
Monday, November 17, 2014
Key Message Architecture © 1999-2014 TTMS. Inc. 
Monday, November 17, 2014
Photo by Manoj Kengudelu - Creative Commons Attribution License https://www.flickr.com/photos/11767573@N02 Created with Haiku Deck 
Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Key Message Architecture © 1999-2014 TTMS. Inc. 
Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Photo by Lost Tulsa - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/44706351@N00 Created with Haiku Deck 
Monday, November 17, 2014
Monday, November 17, 2014
Key Message Architecture © 1999-2014 TTMS. Inc. 
Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Key Message Architecture © 1999-2014 TTMS. Inc. 
Monday, November 17, 2014
Monday, November 17, 2014
Photo by fixedgear - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/74201745@N00 Created with Haiku Deck 
Monday, November 17, 2014
Photo by mrhayata - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/36516818@N00 Created with Haiku Deck 
Monday, November 17, 2014
Key Message Architecture © 1999-2014 TTMS. Inc. 
Monday, November 17, 2014
Photo by 13254 - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/89721416@N00 Created with Haiku Deck 
Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Thank you & stay in touch! 
• margot@thewordfactory.com 
• thewordfactory.com 
• linkedin/in/margotlester 
• @word_factory 
37 
Monday, November 17, 2014
38 
Monday, November 17, 2014

More Related Content

More from The Word Factory - B2B & B2C content marketing, brand journalism and consulting

More from The Word Factory - B2B & B2C content marketing, brand journalism and consulting (20)

9 revision strategies to make your writing stronger
9 revision strategies to make your writing stronger9 revision strategies to make your writing stronger
9 revision strategies to make your writing stronger
 
Persuasive Writing: Capture the Power of Your Ideas
Persuasive Writing: Capture the Power of Your IdeasPersuasive Writing: Capture the Power of Your Ideas
Persuasive Writing: Capture the Power of Your Ideas
 
Smart Starts: 2 Strategies to Create Relevant Content Fast
Smart Starts: 2 Strategies to Create Relevant Content FastSmart Starts: 2 Strategies to Create Relevant Content Fast
Smart Starts: 2 Strategies to Create Relevant Content Fast
 
Advice for brand communication during the pandemic
Advice for brand communication during the pandemicAdvice for brand communication during the pandemic
Advice for brand communication during the pandemic
 
Smart Starts: Strategies for organizing your thoughts
Smart Starts: Strategies for organizing your thoughtsSmart Starts: Strategies for organizing your thoughts
Smart Starts: Strategies for organizing your thoughts
 
How to Write a Public Service Announcement
How to Write a Public Service AnnouncementHow to Write a Public Service Announcement
How to Write a Public Service Announcement
 
Journalism: How to get sources talking
Journalism: How to get sources talkingJournalism: How to get sources talking
Journalism: How to get sources talking
 
8 Tasks for Digital Journalists
8 Tasks for Digital Journalists8 Tasks for Digital Journalists
8 Tasks for Digital Journalists
 
Doing Credible Background Research in a Fake News World
Doing Credible Background Research in a Fake News WorldDoing Credible Background Research in a Fake News World
Doing Credible Background Research in a Fake News World
 
How Diverse Thinking Produces Better Reporting
How Diverse Thinking Produces Better ReportingHow Diverse Thinking Produces Better Reporting
How Diverse Thinking Produces Better Reporting
 
How to Improve Source Diversity
How to Improve Source DiversityHow to Improve Source Diversity
How to Improve Source Diversity
 
6 Traits of Effective Digital Writing
6 Traits of Effective Digital Writing6 Traits of Effective Digital Writing
6 Traits of Effective Digital Writing
 
Revision & Editing: Strategies for Making Copy Better
Revision & Editing: Strategies for Making Copy BetterRevision & Editing: Strategies for Making Copy Better
Revision & Editing: Strategies for Making Copy Better
 
Ledes & Nut Grafs: New Tools for Better Beginnings
Ledes & Nut Grafs: New Tools for Better BeginningsLedes & Nut Grafs: New Tools for Better Beginnings
Ledes & Nut Grafs: New Tools for Better Beginnings
 
Opinion & Editorial Writing: The Power of Your Ideas
Opinion & Editorial Writing: The Power of Your IdeasOpinion & Editorial Writing: The Power of Your Ideas
Opinion & Editorial Writing: The Power of Your Ideas
 
Communicating for Change: Focus, Clarity, Transparency
Communicating for Change: Focus, Clarity, TransparencyCommunicating for Change: Focus, Clarity, Transparency
Communicating for Change: Focus, Clarity, Transparency
 
How to Hold on to Freelance Writing Talent
How to Hold on to Freelance Writing TalentHow to Hold on to Freelance Writing Talent
How to Hold on to Freelance Writing Talent
 
How to Write Better Cover Letters With Less Pain and Suffering
How to Write Better Cover Letters With Less Pain and SufferingHow to Write Better Cover Letters With Less Pain and Suffering
How to Write Better Cover Letters With Less Pain and Suffering
 
Advocacy: Make your point. Make it matter. Make it fast.
Advocacy: Make your point. Make it matter. Make it fast.Advocacy: Make your point. Make it matter. Make it fast.
Advocacy: Make your point. Make it matter. Make it fast.
 
How to write short
How to write shortHow to write short
How to write short
 

Recently uploaded

Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdfDaftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdfAgusHalim9
 
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxBlinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxSaksham Gupta
 
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.daisycvs
 
hyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementshyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementsirhcs
 
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptxExploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptxTexas Flange
 
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsAlejandro Cremades
 
MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfmstarkes24
 
1Q24_EN hyundai capital 1q performance
1Q24_EN   hyundai capital 1q performance1Q24_EN   hyundai capital 1q performance
1Q24_EN hyundai capital 1q performanceirhcs
 
wagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORIwagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORIIRODORI inc.
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionAlejandro Cremades
 
The Risks of Ignoring Bookkeeping in Your Business
The Risks of Ignoring Bookkeeping in Your BusinessThe Risks of Ignoring Bookkeeping in Your Business
The Risks of Ignoring Bookkeeping in Your BusinessYourLegal Accounting
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future worldChris Skinner
 
Global Internal Audit Standards 2024.pdf
Global Internal Audit Standards 2024.pdfGlobal Internal Audit Standards 2024.pdf
Global Internal Audit Standards 2024.pdfAmer Morgan
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseirhcs
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowMiriam Robeson
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsCaitlinCummins3
 
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In HarareTop^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Hararedoctorjoe1984
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesAlejandro Cremades
 

Recently uploaded (20)

Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdfDaftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
 
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptxBlinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx
 
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
Abortion pills in Muscut<Oman(+27737758557) Cytotec available.inn Kuwait City.
 
(推特)Twitter账号批发(自助购买网址🎉top233.com🎉)
(推特)Twitter账号批发(自助购买网址🎉top233.com🎉)(推特)Twitter账号批发(自助购买网址🎉top233.com🎉)
(推特)Twitter账号批发(自助购买网址🎉top233.com🎉)
 
hyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statementshyundai capital 2023 consolidated financial statements
hyundai capital 2023 consolidated financial statements
 
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptxExploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
Exploring-Pipe-Flanges-Applications-Types-and-Benefits.pptx
 
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for Startups
 
MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdf
 
1Q24_EN hyundai capital 1q performance
1Q24_EN   hyundai capital 1q performance1Q24_EN   hyundai capital 1q performance
1Q24_EN hyundai capital 1q performance
 
wagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORIwagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORI
 
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by AccionSeries A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
 
The Risks of Ignoring Bookkeeping in Your Business
The Risks of Ignoring Bookkeeping in Your BusinessThe Risks of Ignoring Bookkeeping in Your Business
The Risks of Ignoring Bookkeeping in Your Business
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future world
 
Global Internal Audit Standards 2024.pdf
Global Internal Audit Standards 2024.pdfGlobal Internal Audit Standards 2024.pdf
Global Internal Audit Standards 2024.pdf
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings release
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metrics
 
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In HarareTop^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
Top^Clinic ^%[+27785538335__Safe*Women's clinic//Abortion Pills In Harare
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE Ventures
 
Apotik Jual Obat Aborsi asli Mataram, Wa : 085180626899 - Penjual obat Cytote...
Apotik Jual Obat Aborsi asli Mataram, Wa : 085180626899 - Penjual obat Cytote...Apotik Jual Obat Aborsi asli Mataram, Wa : 085180626899 - Penjual obat Cytote...
Apotik Jual Obat Aborsi asli Mataram, Wa : 085180626899 - Penjual obat Cytote...
 

Better Messaging: Bringing the Customer's Perspective to your Messaging