The document discusses how consumerism has become attached to personal identity formation through the influence of businesses and advertising. Necessities are bought out of necessity, but we also consume many non-essential items through exchanging our labor for goods. Advertisements bombard us through various media like television, social media, and now smartphones, influencing our perceptions of what we need. Brands and consumption have become central to expressing lifestyle and identity in many Western cultures.

1. Best Buys: Consumer
Culture and the Self

2. - BENJAMIN BARBER
Consumerism has attached itself to a novel identity politician in
which business itself play in forging identities conductive to buying
and selling

3. Best Buys: Consumer
Culture and the Self
• Necessity is the mother of
consumption
• We consume because we need to
• Essential like food and clothing
are bought and is so shelter

4. Best Buys: Consumer
Culture and the Self
• We gave away what is essentially the material
manifestation of our labor in exchange for a myriad
items.
• Some of which we are consistently made aware through
commercials advertisement

5. Best Buys: Consumer
Culture and the Self
• Our idea about readily available consumer
items are mainly pick up from print and
television

6. Best Buys: Consumer
Culture and the Self
• Surge in popularity of social in popularity of
social networking site like Facebook Twitter and
Instagram information on good and service are
able to research us at a much faster rate.

7. Best Buys: Consumer
Culture and the Self
• Advertisement need not to wait for us to
get home before they bombard us with the
details about clients product.
• They need only to strategically tap into our
smart phones.

8. Best Buys: Consumer
Culture and the Self
• People are now more than ever
better informed of their needs.
• We are under attack on all fronts
• Consumptions become more
pervasive that is now seem second
nature of us; part of our identity , even

9. Best Buys: Consumer
Culture and the Self
• The role of production and service in our
lives are now above purpose for they have
become the means through which express
our life style
• Brands are not anymore just a mere
veneers on a deeper identities but became
surrogates to who we are (Barber 2007)

10. Best Buys: Consumer
Culture and the Self
• Not every society puts premium on
material consumption
• Some of agrarian orientation basic
subsistence is the way of life.
• Food is not so much brought as they
are planted and eventually harvested.

11. Best Buys: Consumer
Culture and the Self
• This stand in stark contrast with various
contemporary Western Culture which
remove focus in austerity while increasing
emphasis on buying (Berger2010)