A social media strategy is essential for businesses to make good progress and achieve their goals. Without a strategy, a business will not be in control of their direction on social media and may fail to reach their targets. An effective strategy serves as a guide to help businesses increase traffic and audience engagement. It keeps them on the correct path from the starting point to the desired endpoint. While social media can seem daunting, developing a strategy is important for businesses to leverage social media and become more successful.