This document discusses the importance of visual merchandising and storytelling online. It notes that humans are visual and social, and enjoy engaging content like photos and videos. Various statistics and studies are presented showing the positive impact of rich visual content like photos and videos on customer engagement, purchase decisions, and sales for retailers and travel brands. Professionally produced video in particular can increase online sales by 6-30% compared to user-generated content. The document advocates using online visual content like photos, videos, and stories to enhance customer experience and drive business outcomes.
The document provides a list of 20 key websites for VRM businesses to get listings and links on, along with explanations of some of the sites. It recommends Facebook, Twitter, and LinkedIn as the top three sites for getting listings. It also lists favorite sites for SEO, user generated content, reviews, local listings, and tools for finding link opportunities from competitors. The overall purpose is to provide resources and recommendations for VRM businesses to build their online presence and brand exposure through various website listings and links.
This document discusses social media and search trends for 2013, including using rich snippets and schema to provide structured data to search engines; adding author tags and embedding videos and reviews with proper schema codes; monitoring click-through rates and dwell times as new Google metrics; engaging on social media through shares, likes and comments to be rewarded by Google and Bing; optimizing images for search through filenames and descriptions; and ensuring websites are responsive across devices as mobile usage grows.
Here are slides to Blizzard Internet Marketing’s webinar: 10 Reasons to Use Wordpress to Manage Your Website. To see the webinar in its entirety, you can find it on-demand at http://newsletter.blizzardinternet.com/webinars/
Choosing the right platform for your website can be a large and often costly decision. Wordpress is a content management system that is both user and search engine friendly, and is used by millions of new and seasoned website developers worldwide. Find out why Wordpress is recommended for a search friendly hospitality website that will convert in this webinar by Blizzard Internet Marketing, Inc.
Blizzard Internet Marketing, Inc
50629 Hwy 6
Glenwood Springs, CO 81601
Still wondering if social media is relevant for your hotel? Or what travel shoppers are looking for on social channels?
In this webinar, you’ll learn about why social media is a valuable tool to help hotel marketers visually tell their story and engage travel shoppers. The speakers will offer insights on how to leverage social media to improve your online presence and what travel shopper want to see online.
Do you speak Google? Do you know the single most important element to your website showing up in Google?
Join us for an entry level webinar to help you gain literacy in the language of Google. Trent Blizzard will share cutting edge Tips, Tools and Trends affecting the internet marketing industry today.
The world of search engines and rankings is a very complex one. This webinar is geared to make you more comfortable with the basics of Google and its multifaceted algorithms. In this day and age, it’s not about just ranking high, it’s about Getting the Click.
Some of the topics covered and defined will include:
SEO vs. SEM:
Learn how these two phrases are different, and how they each can help you rank higher in the Google organic and paid search.
Organic Search:
The area you show up for in Google that costs you nothing. Learn some of the best practices to help get you higher organic rankings. By showing up in Organic, PPC and Local Searches, the reality is consumers believe that your business is better than your competitors.
Universal vs. Vertical Search:
This is a hot topic these days! Learn more about The Dilution of the Top 10 as well as new tools such as Search Wiki, the Wonder Wheel, and 10 vs. 100
Local Search vs. Google Maps
Do you know what you are doing to rank better in Local Search? Have you claimed your Local Google listing? Local Search can account for 20-30% of all your sites traffic. Learn how and why it is important to show up in the Ten Box.
For the full webinar on-demand, go to http://newsletter.blizzardinternet.com/webinars/
This document discusses the importance of visual merchandising and storytelling online. It notes that humans are visual and social, and enjoy engaging content like photos and videos. Various statistics and studies are presented showing the positive impact of rich visual content like photos and videos on customer engagement, purchase decisions, and sales for retailers and travel brands. Professionally produced video in particular can increase online sales by 6-30% compared to user-generated content. The document advocates using online visual content like photos, videos, and stories to enhance customer experience and drive business outcomes.
The document provides a list of 20 key websites for VRM businesses to get listings and links on, along with explanations of some of the sites. It recommends Facebook, Twitter, and LinkedIn as the top three sites for getting listings. It also lists favorite sites for SEO, user generated content, reviews, local listings, and tools for finding link opportunities from competitors. The overall purpose is to provide resources and recommendations for VRM businesses to build their online presence and brand exposure through various website listings and links.
This document discusses social media and search trends for 2013, including using rich snippets and schema to provide structured data to search engines; adding author tags and embedding videos and reviews with proper schema codes; monitoring click-through rates and dwell times as new Google metrics; engaging on social media through shares, likes and comments to be rewarded by Google and Bing; optimizing images for search through filenames and descriptions; and ensuring websites are responsive across devices as mobile usage grows.
Here are slides to Blizzard Internet Marketing’s webinar: 10 Reasons to Use Wordpress to Manage Your Website. To see the webinar in its entirety, you can find it on-demand at http://newsletter.blizzardinternet.com/webinars/
Choosing the right platform for your website can be a large and often costly decision. Wordpress is a content management system that is both user and search engine friendly, and is used by millions of new and seasoned website developers worldwide. Find out why Wordpress is recommended for a search friendly hospitality website that will convert in this webinar by Blizzard Internet Marketing, Inc.
Blizzard Internet Marketing, Inc
50629 Hwy 6
Glenwood Springs, CO 81601
Still wondering if social media is relevant for your hotel? Or what travel shoppers are looking for on social channels?
In this webinar, you’ll learn about why social media is a valuable tool to help hotel marketers visually tell their story and engage travel shoppers. The speakers will offer insights on how to leverage social media to improve your online presence and what travel shopper want to see online.
Do you speak Google? Do you know the single most important element to your website showing up in Google?
Join us for an entry level webinar to help you gain literacy in the language of Google. Trent Blizzard will share cutting edge Tips, Tools and Trends affecting the internet marketing industry today.
The world of search engines and rankings is a very complex one. This webinar is geared to make you more comfortable with the basics of Google and its multifaceted algorithms. In this day and age, it’s not about just ranking high, it’s about Getting the Click.
Some of the topics covered and defined will include:
SEO vs. SEM:
Learn how these two phrases are different, and how they each can help you rank higher in the Google organic and paid search.
Organic Search:
The area you show up for in Google that costs you nothing. Learn some of the best practices to help get you higher organic rankings. By showing up in Organic, PPC and Local Searches, the reality is consumers believe that your business is better than your competitors.
Universal vs. Vertical Search:
This is a hot topic these days! Learn more about The Dilution of the Top 10 as well as new tools such as Search Wiki, the Wonder Wheel, and 10 vs. 100
Local Search vs. Google Maps
Do you know what you are doing to rank better in Local Search? Have you claimed your Local Google listing? Local Search can account for 20-30% of all your sites traffic. Learn how and why it is important to show up in the Ten Box.
For the full webinar on-demand, go to http://newsletter.blizzardinternet.com/webinars/
Google & Leonardo Provide Smart SEO Strategies to Drive Direct BookingsLeonardo
In our recent webinar, Industry Director, Travel for Google, Jennifer Wesley joined us to discuss Google’s latest research into the modern traveler’s path to purchase, and share strategies for how to get in front of the right consumers at the right time, to drive qualified traffic that converts.
We also covered 5 essential elements of a high-converting hotel website, to ensure you can capitalize on all the new traffic heading your way.
Webinar - Drive Direct Bookings with a Killer Mobile WebsiteLeonardo
Darlene Rondeau, VP, Best Practices, at Leonardo is joined by Catlyn Origitano, Senior Content Marketing Manager, at Sojern to discuss the importance of a mobile website for hotels. They highlight the key features of a mobile hotel website that help usher travel shoppers down the booking path to book directly with you.
How To Build A Winning Social Media Strategy For Your HotelLeonardo
Social media has become a standard part of hoteliers marketing mix. However many hoteliers don't focus on social media ROI. Darlene Rondeau, VP, Best Practices for Leonardo is joined by Greg Bodenair, Area Marketing Manager at Kimpton Hotels of Boston & Cambridge to discuss how to build an effective social media strategy and track its ROI.
This document summarizes a webinar about 4 hotel marketing trends for 2017:
1. Fundamentals like loyalty programs are losing their effectiveness as competition from OTAs increases and guests expect more personalized experiences. Content remains important.
2. Mobile usage is growing rapidly and becoming mandatory for hotels. Google is prioritizing mobile-friendly content and usability.
3. Paid search effectiveness may be declining while search engine optimization grows in importance. Quality content wins over keyword stuffing.
4. Social media platforms like Facebook are changing their algorithms to prioritize engagement over reach. Hotels must test new strategies to reach customers.
The Evolving Travel Shopping Journey: Traveling & Sharing The ExperienceLeonardo
In the final part of our Digital Marketing Summit for Hoteliers, Ed St. Onge, President of Flip.to and Charlie Osmond, Chief Tease of Triptease discuss the traveling & sharing the experience phase of the travel shopping journey and its impact on driving direct bookings.
The Evolving Travel Shopping Journey: Winning the Hotel BookingLeonardo
In part 3 of our Digital Marketing Summit for Hoteliers, David Chestler, EVP Global Enterprise Sales & Business Development of SiteMinder and Joey Egan, VP Marketing of Leonardo discuss how to win the hotel booking and increase direct bookings for your hotel.
The Evolving Travel Shopping Journey: Travel Research, Planning & ValidationLeonardo
In part 2 of our Digital Marketing Summit for Hoteliers, Charlie Osmond, Chief Tease of Triptease, and Ellis Connolly, Chief Revenue Officer of TrustYou discuss the travel research, planning & validation phase of the travel shopping journey and its impact on direct bookings.
The Evolving Travel Shopping Journey: Searching for Travel InspirationLeonardo
In part 1 of our Digital Marketing Summit for hoteliers, Chris Blaine, VP, Sales & Account at Sojern and Ed St. Onge, President of Flip.to disscuss how the inspiration phase of the travel shopping journey impacts direct bookings.
Embracing Mobility: How to Build A Mobile Website that ConvertsLeonardo
Discover what makes mobile hotel shoppers make their purchase with the insights and strategies in our August webinar on building a mobile website that converts.
Get Smart about Visual Storytelling: Drive Bookings with Intelligent Content Leonardo
Joined by special guests Felix Laboy, CEO of WayBlazer, and Christopher Regalado, CEO & Founder of RevMar Digital, we take the content marketing conversation to the next level and explore how you can use more personalized, intelligent visual content to improve your marketing performance.
Clear-Cut Digital Marketing Strategies to Capture More Direct BookingsLeonardo
Tried and true digital marketing strategies you can implement right now to deliver an impactful shopping experience that will drive direct bookings on your property’s website.
This document is a summary of a webinar about search engine optimization. It provides contact information for technical support and introduces the speakers: Darlene Rondeau from Leonardo, Alicia Whalen from Hashtagio.com, and Percy Amaria from Scott's Inn and Restaurant. The webinar covered topics like how search engines work, the importance of mobile optimization and local SEO, managing social media and reviews. Percy Amaria discusses the challenges their inn faced and how implementing SEO strategies helped increase direct bookings and walk-in traffic. The webinar encouraged attendees to focus on content, accessibility, and relevance to improve search engine rankings.
Leonardo provides connectivity to the largest database of brand certified hotel images and media content. Their MediaConnect solution offers access to visual content for 100,000 hotels totaling over 1.5 million images, videos and other media items. Customers are provided daily updates of high resolution content along with metadata to efficiently display the content on their websites. Implementation services and ongoing support are also provided.
Does your property have an effective story to tell? Learn why it's important for you to create visual content and how you can use it to build a successful story that engages with travel shoppers from VP of Marketing & Customer Experience at Leonardo, Joey Egan.
This presentation was delivered at CLIA, the California Lodging Expo and Conference, in December 2015.
Why Your Social Media Marketing Isn't Working (And How To Fix It) Leonardo
Learn how to fix your B&B's social media marketing and make it work for you with industry experts Darlene Rondeau and Yvonne Halling, founder of BedandBreakfastCoach.com and B&B owner.
Social Media Tips for the Advanced Hotel MarketerLeonardo
Learn advanced social media tips for hotel marketers from industry experts, Founder of Reknown, Daniel Edward Craig and Social Media and Marketing Community Manager of Joie de Vivre Hotels, Morgan Kunse.
How to Create a Top Performing B&B WebsiteLeonardo
Learn how to create a top performing B&B website with industry experts, Bob Tubbs, Owner of Cedars of Williamsburg Bed & Breakfast and Mark Hayward, Former Innkeeper and Digital Marketing Expert.
2016 Hospitality Digital Marketing PredictionsLeonardo
Learn which digital marketing trends will impact the Hospitality industry in 2016, and how they will shape your marketing initiatives - with Tim Peter, Digital Marketing & eCommerce expert, Charlie Osmond, Founder & Ceo of Triptease, and Kinnari Desai, Area General Manager of Desai Hospitality Group.
Learn how to improve your property's website presence and increase conversions with the President of Scott Yankton Consulting, Scott Yankton, and E-Commerce Executive at the Doha Marriott Hotel, Cristobal Galit.
bangalore metro routes, stations, timingsnarinav14
Bangalore Metro, also known as Namma Metro, is a rapid transit system serving the city of Bangalore, Karnataka, India. It is the second longest operational metro network in India after the Delhi Metro.
Ibiza, situated in the Balearic Islands, stands out as a destination that encompasses everything: stunning landscapes, hidden gems to explore, a vibrant social scene, rich cultural life, and exceptional gastronomy. Opting for ‘Ibiza Rent A Boat’ to experience an unforgettable vacation on the White Island is certainly worthwhile, prompting a deeper exploration of the unique and fascinating aspects of Ibiza.
Google & Leonardo Provide Smart SEO Strategies to Drive Direct BookingsLeonardo
In our recent webinar, Industry Director, Travel for Google, Jennifer Wesley joined us to discuss Google’s latest research into the modern traveler’s path to purchase, and share strategies for how to get in front of the right consumers at the right time, to drive qualified traffic that converts.
We also covered 5 essential elements of a high-converting hotel website, to ensure you can capitalize on all the new traffic heading your way.
Webinar - Drive Direct Bookings with a Killer Mobile WebsiteLeonardo
Darlene Rondeau, VP, Best Practices, at Leonardo is joined by Catlyn Origitano, Senior Content Marketing Manager, at Sojern to discuss the importance of a mobile website for hotels. They highlight the key features of a mobile hotel website that help usher travel shoppers down the booking path to book directly with you.
How To Build A Winning Social Media Strategy For Your HotelLeonardo
Social media has become a standard part of hoteliers marketing mix. However many hoteliers don't focus on social media ROI. Darlene Rondeau, VP, Best Practices for Leonardo is joined by Greg Bodenair, Area Marketing Manager at Kimpton Hotels of Boston & Cambridge to discuss how to build an effective social media strategy and track its ROI.
This document summarizes a webinar about 4 hotel marketing trends for 2017:
1. Fundamentals like loyalty programs are losing their effectiveness as competition from OTAs increases and guests expect more personalized experiences. Content remains important.
2. Mobile usage is growing rapidly and becoming mandatory for hotels. Google is prioritizing mobile-friendly content and usability.
3. Paid search effectiveness may be declining while search engine optimization grows in importance. Quality content wins over keyword stuffing.
4. Social media platforms like Facebook are changing their algorithms to prioritize engagement over reach. Hotels must test new strategies to reach customers.
The Evolving Travel Shopping Journey: Traveling & Sharing The ExperienceLeonardo
In the final part of our Digital Marketing Summit for Hoteliers, Ed St. Onge, President of Flip.to and Charlie Osmond, Chief Tease of Triptease discuss the traveling & sharing the experience phase of the travel shopping journey and its impact on driving direct bookings.
The Evolving Travel Shopping Journey: Winning the Hotel BookingLeonardo
In part 3 of our Digital Marketing Summit for Hoteliers, David Chestler, EVP Global Enterprise Sales & Business Development of SiteMinder and Joey Egan, VP Marketing of Leonardo discuss how to win the hotel booking and increase direct bookings for your hotel.
The Evolving Travel Shopping Journey: Travel Research, Planning & ValidationLeonardo
In part 2 of our Digital Marketing Summit for Hoteliers, Charlie Osmond, Chief Tease of Triptease, and Ellis Connolly, Chief Revenue Officer of TrustYou discuss the travel research, planning & validation phase of the travel shopping journey and its impact on direct bookings.
The Evolving Travel Shopping Journey: Searching for Travel InspirationLeonardo
In part 1 of our Digital Marketing Summit for hoteliers, Chris Blaine, VP, Sales & Account at Sojern and Ed St. Onge, President of Flip.to disscuss how the inspiration phase of the travel shopping journey impacts direct bookings.
Embracing Mobility: How to Build A Mobile Website that ConvertsLeonardo
Discover what makes mobile hotel shoppers make their purchase with the insights and strategies in our August webinar on building a mobile website that converts.
Get Smart about Visual Storytelling: Drive Bookings with Intelligent Content Leonardo
Joined by special guests Felix Laboy, CEO of WayBlazer, and Christopher Regalado, CEO & Founder of RevMar Digital, we take the content marketing conversation to the next level and explore how you can use more personalized, intelligent visual content to improve your marketing performance.
Clear-Cut Digital Marketing Strategies to Capture More Direct BookingsLeonardo
Tried and true digital marketing strategies you can implement right now to deliver an impactful shopping experience that will drive direct bookings on your property’s website.
This document is a summary of a webinar about search engine optimization. It provides contact information for technical support and introduces the speakers: Darlene Rondeau from Leonardo, Alicia Whalen from Hashtagio.com, and Percy Amaria from Scott's Inn and Restaurant. The webinar covered topics like how search engines work, the importance of mobile optimization and local SEO, managing social media and reviews. Percy Amaria discusses the challenges their inn faced and how implementing SEO strategies helped increase direct bookings and walk-in traffic. The webinar encouraged attendees to focus on content, accessibility, and relevance to improve search engine rankings.
Leonardo provides connectivity to the largest database of brand certified hotel images and media content. Their MediaConnect solution offers access to visual content for 100,000 hotels totaling over 1.5 million images, videos and other media items. Customers are provided daily updates of high resolution content along with metadata to efficiently display the content on their websites. Implementation services and ongoing support are also provided.
Does your property have an effective story to tell? Learn why it's important for you to create visual content and how you can use it to build a successful story that engages with travel shoppers from VP of Marketing & Customer Experience at Leonardo, Joey Egan.
This presentation was delivered at CLIA, the California Lodging Expo and Conference, in December 2015.
Why Your Social Media Marketing Isn't Working (And How To Fix It) Leonardo
Learn how to fix your B&B's social media marketing and make it work for you with industry experts Darlene Rondeau and Yvonne Halling, founder of BedandBreakfastCoach.com and B&B owner.
Social Media Tips for the Advanced Hotel MarketerLeonardo
Learn advanced social media tips for hotel marketers from industry experts, Founder of Reknown, Daniel Edward Craig and Social Media and Marketing Community Manager of Joie de Vivre Hotels, Morgan Kunse.
How to Create a Top Performing B&B WebsiteLeonardo
Learn how to create a top performing B&B website with industry experts, Bob Tubbs, Owner of Cedars of Williamsburg Bed & Breakfast and Mark Hayward, Former Innkeeper and Digital Marketing Expert.
2016 Hospitality Digital Marketing PredictionsLeonardo
Learn which digital marketing trends will impact the Hospitality industry in 2016, and how they will shape your marketing initiatives - with Tim Peter, Digital Marketing & eCommerce expert, Charlie Osmond, Founder & Ceo of Triptease, and Kinnari Desai, Area General Manager of Desai Hospitality Group.
Learn how to improve your property's website presence and increase conversions with the President of Scott Yankton Consulting, Scott Yankton, and E-Commerce Executive at the Doha Marriott Hotel, Cristobal Galit.
bangalore metro routes, stations, timingsnarinav14
Bangalore Metro, also known as Namma Metro, is a rapid transit system serving the city of Bangalore, Karnataka, India. It is the second longest operational metro network in India after the Delhi Metro.
Ibiza, situated in the Balearic Islands, stands out as a destination that encompasses everything: stunning landscapes, hidden gems to explore, a vibrant social scene, rich cultural life, and exceptional gastronomy. Opting for ‘Ibiza Rent A Boat’ to experience an unforgettable vacation on the White Island is certainly worthwhile, prompting a deeper exploration of the unique and fascinating aspects of Ibiza.
Prepare for cold weather rafting with proper gear: layering for warmth, insulated headgear, gloves, waterproof footwear, and essential accessories like sunglasses and sunscreen. Prioritize safety with a life jacket and maintain gear for optimal performance. Stay warm, dry, and ready for adventure on the rapids!
Discover the chic spots and hidden gems that made Sex and the City iconic with our Sex in the City Tour. From trendy cafes to luxurious boutiques, follow in the footsteps of your favorite characters and explore the city that never sleeps in true SATC style.
You can easily change/correct a name on your flight ticket under the American Airlines name change policy. The airline provides multiple online and offline modes to place a name change request. To learn more about how to change a name on American Airlines ticket, you can directly approach the airline’s customer support. Moreover, you can connect with a flight expert at +1-866-738-0741 for quick assistance.
JourneyPalette is an innovative SaaS platform for seamless adventure discovery and booking, offering personalized recommendations, organized curated adventure styles for easy exploration, and a strong focus on sustainability and cultural preservation.
Explore Architectural Wonders and Vibrant Culture With Naples ToursNaples Tours
Discover the historical gems and vivid culture of Naples with our guided tours. From the vivid narrow streets of Spaccanapoli to the ancient ruins of Pompeii, the city offers a mixed bag of adventurous experiences. Book your tickets today https://www.naples.tours/ and experience the best of Naples!
What Challenges Await Beginners in SnowshoeingSnowshoe Tahoe
Discover the exhilarating world of snowshoeing through our presentation, highlighting the challenges faced by beginners. From physical exertion to technical finesse and braving harsh winter conditions, each step in the snow brings new obstacles and unforgettable adventures. Embrace the challenge and conquer the winter wonderland with confidence!
The Inca Trail to Machu Picchu is an unforgettable adventure, blending stunning natural beauty with rich history. Over four days, trekkers traverse diverse landscapes, from lush cloud forests to high mountain passes, encountering ancient Inca ruins along the way. Each step brings you closer to the awe-inspiring sight of Machu Picchu, revealed at sunrise from the Sun Gate. The journey is challenging but incredibly rewarding, offering a profound sense of accomplishment. With its combination of breathtaking scenery and cultural significance, the Inca Trail to Machu Picchu is a must-do for those seeking an extraordinary adventure in Peru.
Traveling with Frontier Airlines through Boston Logan International Airport offers a budget-friendly and efficient experience. With the modern facilities at Terminal C, extensive services, and amenities provided by Frontier, passengers can enjoy a comfortable journey. Whether you're a frequent flyer or a first-time traveler, this guide aims to help you navigate BOS with ease and make the most of your trip.
What Outdoor Adventures Await Young Adults in Montreal's Surrounding NatureSpade & Palacio Tours
Experience Montreal's vibrant culture and thrilling outdoor adventures. From hiking scenic trails at Mont-Saint-Bruno to kayaking the Saint Lawrence River, there's something for every adventurous young adult. Explore street art, camp under the stars, and immerse yourself in nature's beauty just beyond the city's bustling streets.
Golden Gate Bridge: Magnificent Architecture in San Francisco | CIO Women Mag...CIOWomenMagazine
The famous suspension bridge connects the city of San Francisco to Marin County in California. Golden Gate Bridge carries both U.S. Route 101 and California State Route 1 across the strait and is about one mile wide. In this article, we will explore the history and significance that have shaped the iconic monument it is known as today.
Sicily's Coastal Charms: Discovering the Top 5 Beaches on the IslandTime for Sicily
Nestled in the azure embrace of the Mediterranean, Sicily boasts a coastline dotted with breathtaking beaches. From secluded coves to lively shores, each offers a unique slice of paradise. Among the island's gems, Mondello Beach entices with its golden sands and crystal-clear waters, while San Vito Lo Capo enchants visitors with its powdery shores framed by rugged cliffs. For a taste of history and natural beauty, Scala dei Turchi beckons with its striking white cliffs, while Isola Bella captivates with its picturesque islet setting. Sicily's coastal charms await exploration, promising unforgettable seaside adventures. For more information, visit the website https://timeforsicily.com/the-top-5-beaches-in-sicily-for-this-summer/
Experience the magic of bioluminescence at Puerto Rico's Bioluminescent Bay with our guide to optimal viewing. Plan your visit during the new moon phase for vibrant displays, and consider dry season from December to April. Book a guided tour, choose calm nights, and respect the environment for an unforgettable adventure.
Un viaje a Buenos Aires y sus alrededoresJudy Hochberg
A travelogue of my recent trip to Argentina, most to Buenos Aires, but including excursion to Iguazú waterfalls, Tigre, and Colonia del Sacramento in Uruguay
6. 32% of travelers
32% of travelers
chose a different
chose a different
hotel based on the
hotel based on the
impact social media
impact social media
had on them3 3
had on them
30% of travel
30% of travel 62% of leisure
62% of leisure
shoppers viewing
shoppers viewing travelers find
travelers find
special offers on
special offers on travel brands’
travel brands’
Facebook click to
Facebook click to Facebook
Facebook
check rates1 1
check rates pages helpful 2 2
pages helpful
Sources:
1. VFM Leonardo Reporting
2. Atmosphere Research Group Study, 2011
3. Rasmussen College, Infographic: Social and Mobile Make Summer Travel a Breeze
7.
8. Create accounts for your hotel on social media
platforms and start spreading your story!
If you already have accounts, pump them up with
more visual stories.
Next Session: Get Moving with Video
Subscribe at blog.vfmleonardo.com
Editor's Notes
Pinterest, Instagram to name a couple - ushered in visual marketing as the breakout trend in 2012. In fact, Facebook forked out $1.5 billion dollars for the Instagram (with only 13 employees) earlier this year. Photos taken with phone and make it a memory for yourself or share with friends. When it comes to products, businesses are learning to show, not tell and these types of sites are fueling our desire for beautiful photos and sensational design. Blogs were one of our earliest forms of social networking where people were writing 1000 words, according to Dr. William Ward, Social Media professor at Syracuse University. When we moved to status updates on Facebook, our posts became shorter. Then “micro-blogs” like Twitter came along, and chopped our updates down to 140 characters. NOW – we’re leaving out words altogether and moving towards more visual communication with sites like Pinterest”
For those hoteliers in the audience, if you’ve not been on Pinterest, I urge you to take a spin on it. When you type in the keyword “hotels”, you get an eye full! A wide range of visuals are being pinned. Hotel flatware – interesting? Professional, not professional. It’s about design, location, people and interaction. Think of pinning or “re-pinning” as putting a bumper sticker on your car! It is an expression of what you like, don’t like, interested in, in support of…. Not surprisingly, Travel comes in at #9 in their top 10 as a category. Pictures have become a short form way of communicating lots of information, providing inspiration and validation.
We know empirically that YouTube is hugely popular. It really an online PR engine! You can upload pretty anything that moves you and/or watch pretty much anything that interests you. There doesn’t seem to be a social scenario where a video isn’t a topic of conversation at the dinner table or party room. Interestingly, for every 1 dislike, YouTube receives 10 likes. People like to tell other people about the stuff they love!
START STORY TELLING Photos are great….but really how to tell your story….. Just talked about photos, now something even more engaging….video….. Lots and lots shared, watched, driving interaction and engagement
Facebook is very influential when it comes to travel. Some people are skeptical about use of Facebook in business 3 good reason why you need one and why it should be good 1) Travelers choices are being influenced by the posts they read Everyone loves a good deal, and facebook users are no different. Smart hotels are developing offers specifically targeted to their facebook followers which is increasing their website visits and encouraging bookings Finally, consumers are going to your brand facebook pages to learn more directly from the source!
Share updates, questions, photos, videos and links on your Page regularly Visuals help tell your story….don’t be afraid to use tasteful humor and you know your audience, so use what’s appropriate…..I love this collection of media across several different brands and category of hotel! The girl didn’t get any thumbs down – quel surprise