BestCheTech is a Turkish technology retailer founded in 2012 with a mission to provide customers the best products at appropriate prices and excellent customer service. The company aims to be customers' top choice for buying technology and compete strongly against larger retailers in Turkey. BestCheTech analyzes its competitive environment using PEST, Porter's Five Forces, and value chain analysis to understand factors like government policies, substitute products, rivalry and ensure efficient primary activities that add value for customers.

1. BestCheTech
We are technological market which founded in Turkey last
quarter of 2012. You can understand from our motto,our aim
is to be the best.
"Best Cheap Technology”
1

2. Our Mission
Selling best products with appropriate price to customers.
Use customer service for every compliment and information.
To be near customers high-quality technological products and
quality services
Our Vision
Being first place people’s consider when they want to buy
technological equipments.
"Best Cheap Technology"
2

3. Our Goal
•the most appropriate price for customers
•improve our staff knowledge
•customers can find easily what they want
•always being powerful at competition
"Best Cheap Technology”
3

4. PEST Analysis
Political Factors
•the government’s incentives in this sector
•the government's foreign trade policy
•reliable competitive environment
Economical Factors
•stability at Exchange rates
•tax cutes
•low inflation
"Best Cheap Technology”
4

5. Social Factors
•increase of per capita income
•sensitivity to customer service
•people’s curiosity to technology
Technological Factors
•everyone can reach to internet
•power of social media
•facilitating monitoring of stock
"Best Cheap Technology”
5

6. We are new founded company.
There are 2 international technological market(Media Markt,Saturn) and
3 national technological market (TeknoSA,Bimeks,Vatan) in Turkey.
Now,we can give same price with this companies but in future
we can be their rival.
Porter’s 5 Forces Analysis
Rivalary
"Best Cheap Technology”
6

7. Threat of Substitutes
We are a legal company.Smuggling and imitation products a major
problem in world And they don’t pay taxes.So their product cheaper
than our product. This is a very big problem all of technological
companies.
"Best Cheap Technology”
7

8. Buyer Power
Our most expensive product’s price 7000 dollar and our average product price
150-300 dollar.In country’s situaiton,most of people can buy our product with
this price.
Supplier Power
Technology is one of the biggest sector in the world’s economy.
Technological companies are in big competition and they use the best stock
system. We don’t think no problem about supply of technological products.
"Best Cheap Technology”
8

9. Barriers to Entry
The sector which we enter,there is no forbiiden from government
because we Have enough capital,knowledge and experience and we
have breaucratic documents.
"Best Cheap Technology”
9

10. Value chain Analaysis (Table 1)
"BestCheapTechnology”
10

11. How we to add value and our value chains
We add value to people with the cheapest and most hassle-free way by
Delivering technology
Technology markets have relation with producer of technology ,
technical support , customer service departments and logistical
companies. Connections between all elements involved in the
process and coordination of technology is the industry's value
chain.
This value chain is the value result of the end
user provided high quality and cheap
technology.
"Best Cheap Technology”
11

12. Primary Activities
Inbound Logistic:
We do not manufacture for this section doesn’t affect our profitability
and competitive situation.
Operations:
The same situation exists
"Best Cheap Technology”
12

13. Outbound Logistics :
We use this stock systeam FIFO,We use barcod syteam for order,
we use the most fastest cargo company in the world
Marketing and Sales:
We will give the lowest price to products and use our normal store and
internet store for delivering to customers, we will take risk for first year
for lossing
"Best Cheap Technology”
13

14. Service:
We will provide customer satisfaction at the end off selling .
We will open technical service across the country for repair,
maintenance, installation, after-sales services
"Best Cheap Technology”
14

15. Thank you for listening to us
Participants:
• Zafer TEBER
"Best Cheap Technology”
Follow us on:
/ bestchetech
15