Bertelsmann

Company presentation, last updated April 2016
(FY 2015 figures)
Bertelsmann
The New

2 April 2016 · Bertelsmann · Company presentation
Bertelsmann SE & Co. KGaA
First-class media content, services and education offerings
Market-leading positions in the core businesses of TV, books,
magazines, media services, print, music rights and education
International focus
A globally operating company with 117,000 employees
in some 50 countries
Corporate culture
Shared aims and basic values: partnership,
entrepreneurship, creativity, citizenship

Bertelsmann at a Glance
Revenue
Operating EBITDA
Group profit
Employees
€17.1 billion
€2.5 billion
€1.1 billion
117,249

The Executive Board
Anke Schäferkordt
Co-CEO of RTL Group and CEO of
Mediengruppe RTL Deutschland
Fernando Carro
CEO of Arvato
Markus Dohle
CEO of Penguin Random House
Immanuel Hermreck
Chief Human Resources Officer
of Bertelsmann
Thomas Rabe
Chairman and CEO of Bertelsmann
Bernd Hirsch
CFO of Bertelsmann

The Group Management Committee (GMC)
Nicolas de Tavernost
Chairman of the Executive
Board of Groupe M6
Karin Schlautmann
Executive Vice President
Corporate Communications
of Bertelsmann
Guillaume de Posch
Co-CEO of RTL Group
Annabelle Yu Long
CEO of Bertelsmann China
Corporate Center and Managing
Partner of Bertelsmann Asia
Investments
Gail Rebuck
Chair of the Penguin
Random House UK Board
Julia Jäkel
CEO of Gruner + Jahr
Bertram Stausberg
Co-CEO of Bertelsmann
Printing Group
Hartwig Masuch
CEO of BMG
Andreas Krohn
CEO of Arvato CRM
Solutions
Frank Schirrmeister
CEO of Arvato SCM
Solutions
Michael Weinreich
CEO of Arvato Financial
Solutions
Kay Krafft
CEO of Bertelsmann
Education Group

Target portfolio
Strengthening the Core1
Digital Transformation2
Growth Platforms3
Growth Regions4
Four strategic priorities
The Corporate Strategy
higher growth
more digital
more international

RTL Group –
The Leading European Entertainment Network
Broadcast
• 57 TV channels and 31 radio stations
• RTL Television in Germany, M6 in
France, Antena 3 in Spain, RTL channels
in the Netherlands, Belgium,
Luxembourg, Croatia, Hungary and
RTL CBS Asia Entertainment Network
in Southeast Asia
Content
• Fremantle Media is one of the biggest
international developers and producers
of a variety of formats
− Branches in
29 countries
− Produces more than 10,000 hours of
TV programming a year
− Distributes more than 20,000 hours of
programming a year worldwide
Digital
• Leading European media company in the
online video sector
• Leading multichannel networks
(StyleHaul, Broadband TV, Divimove)
• Generated approx. 105 billion online
video views in 2015
• SpotX: Leading technology platform for
programmatic advertising

RTL Group –
The Leading European Entertainment Network
Content DigitalBroadcast

• Nearly 250 editorially independent imprints across five continents
• More than 15,000 new books published worldwide per year
• Sells some 800 million copies in print, audio, and
digital formats annually
• Penguin Random House had 584 titles on the “New York Times”
bestseller lists in 2015, 79 of them at number one
• Bertelsmann‘s stake: 53 percent (47 percent owned by Pearson plc)
• 45 imprints
• About 200 new books published
monthly
• More than 60 million copies in print,
audio and digital
Penguin Random House –
The world’s leading trade book publisher

Authors Bestseller Publishers
Penguin Random House –
The world’s leading trade book publisher

Gruner + Jahr –
House of content
• More than 500 media activities, magazines, and
digital offerings in over 20 countries
• G+J stands for self-contained, credible and
independent content of the highest quality
• More than 170 prizes and awards in 2015
• G+J owns 59.9 percent of Motor Presse Stuttgart,
one of Europe’s biggest special-interest magazine publishers

Magazines Digital offerings Brands
Gruner + Jahr –
House of content

• Management of copyrights, master rights and audiovisual rights in the Digital Age
• Rights to 2.5 million songs
• Represented in all major music markets
• Numerous international and domestic artists signed, including Mick Jagger, Keith Richards,
Janet Jackson, Scorpions, Robbie Williams, The Smashing Pumpkins, Nena, Andreas Bourani
• Music awards 2016: 19 Grammy Awards (84 nominations), 7 BRIT Awards (15 nominations),
prevailed in 19 of 31 ECHO categories
• Market share in music publishing 2015: number 4 worldwide; number 2 in Germany
BMG –
The world’s number 4 in music rights

Artists (recording) Artists (publishing) Labels
BMG –
The world’s number 4 in music rights

Arvato –
A leading international service provider
• Service portfolio: marketing and CRM services, supply chain management,
financial services, IT services
• 700 million consignments shipped per year
• 40 million customers serviced in customer loyalty systems
• 100 million online credit checks performed per year
• Runs more than 70 online shops for numerous international fashion brands

Bertelsmann Printing Group –
Europe’s Biggest Printing Group
• Produces books, magazines, catalogues, brochures and calendars
• Gravure and offset printing plants in Germany and the UK and in the United States
• Offers services in the fields of media creation, replication, and digital solutions
• Together, Bertelsmann’s printing companies print about 1.6 million tons of paper a year
• Around 2 million books produced daily
• More than 3 billion brochures printed per year

Bertelsmann Education Group –
Innovative online learning offers with global potential
E-Learning in the Technology sector
• Innovative online learning provider
(“University of Silicon Valley”)
• Graduates in 168 countries;
“nanodegrees” in cooperation with
Google, Facebook, Amazon
• Valued at >1 billion USD
E-Learning in the Healthcare sector
• Leading U.S. provider of e-learning
in the healthcare sector
• >2,500 online courses, >2.75 million users,
>28 million courses completed per year
• Building a global e-learning company
Online services for Universities
• Online services provider for universities;
curriculum development with the
universities, marketing, student
recruitment
• 6,600 students; 7 partner universities
• Building the services business with a
focus on premium universities and
healthcare academies

• Several international investment platforms for acquiring stakes in up-and-coming startups
in the digital domain and in growth regions; in all, shareholdings more than 100 innovative companies
• Bertelsmann Asia Investments (BAI) has approx. 50 investments in China;
Focus on New Media, Internet, Online Education
• Bertelsmann India Investments (BII) has several strategic holdings in India,
including Pepperfry.com (e-commerce) and iNurture (education)
• Bertelsmann Brazil Investments (BBI) bundles corporate activities in Brazil;
holdings in several funds as well as direct investments in companies (incl. Affero Lab)
• Bertelsmann Digital Media Investments has approx. 40 shareholdings in the United States and Europe,
including JukinMedia (online video) and Skimlinks (affiliate marketing); serves as a trend scout for the Group
Bertelsmann Investments –
A global network of funds

Bertelsmann
Management SE
(General Partner)
Bertelsmann
SE & Co. KGaA
Executive
Board
Foundations
(Bertelsmann Stiftung,
Reinhard Mohn Stiftung,
BVG-Stiftung)
The Mohn Family
Bertelsmann
Verwaltungs-
gesellschaft
(BVG)
Management
80.9%
Capital
19.1%
Capital
100%
Control of
voting rights
Shareholder structure

Financial year 2015,: Highest revenues since 2007,
highest operating EBITDA and Group profit since 2006
Operating EBITDA (in € m)Revenues (in € bn)
EBITDA margin
14.2% 14.5%
20152014
16.7 17.1
2014
2,485
2015
2,374
Note: 2014 restated
Group profit (in € m)
2014 2015
572
1,108
+2.8%
+93.7%

Group strategy –
Further increase in revenues and profits
The new Bertelsmann Outlook 2016
Ambition level
• Higher revenues
• Continued high operating profitability
• Group profit remaining in excess of €1bn
>€20bn >15%
Revenues EBITDA margin
ServicesMedia Education

Growth regions – Expansion of existing acitivities;
investments in digital businesses and education; revenue target €1bn
Brazil India China
+
Corporate Investments
BAI with 18 new investments –
more than in any other year
before; significant increase of
market value indications
RTL Group
Investment in a multi-channel
network to strengthen the digital
businesses
BII investments in digital
business models (follow-on
investments and new
investments)
Arvato
Investment in financial services
provider Intervalor
BBI investments in
education
+

Bertelsmann takes responsibility – for its employees, for the quality of
its media and services, and for the impact its business operations
have on society and the environment. This is an integral part of
Bertelsmann’s corporate culture.
Corporate culture

Bertelsmann

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