This document is a project report on the topic "Marketing and its role in economic development" submitted by seven students of the Post Graduate Diploma in Management program at the Institute of Management Studies in Ghaziabad, India. It includes a declaration affirming that the data and work presented are genuine. It also includes a certificate from their guiding faculty member stating that the students completed the project with honesty and integrity. The report acknowledges the support and guidance of their project guide Dr. Tapan Kumar Nayak as well as other contributing members vital to the success of the report.

1. https://www.youtube.com/watch?feature=fvwrel&v=TQtLZdSEENs&NR=1
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A
PROJECT REPORT
ON
TOPIC: “Marketing and its role in economic
development”
INSTITUTE OF MANAGEMENT STUDIES
GHAZIABAD
SUBMITTED TO: SUBMITTED BY:
Dr. A. Kumar a
b

2. .

3. DECLARATION
This is to certify that we Arpana Kumari, Arpit Gupta, Arpita Shrivastava, Ashish
Roy, Ashish Sharma, Astha Rai and Avinash Kumar Paswan,
students of Post Graduate Diploma in Management (PGDM) III Trimester
have personally worked on the report titled Topic: “Marketing and its role in
economic development” under the guidance of Dr. Tapan Kumar Nayak.
The data mentioned in this report were obtained during genuine work done
and collected by us. Data obtained from survey, Internet, books, have been
duly acknowledged. We here by affirm that the work has been done by us in
all its aspects and results reported in this study are genuine and true to best
of our knowledge.

4. CERTIFICATE
This is to certify that Arpana Kumari, Arpit Gupta, Arpita Shrivastava, Ashish
Roy, Ashish Sharma, Astha Rai and Avinash Kumar Paswan, we the student of
Post Graduate Diploma in Management (PGDM) III Trimester have
personally worked and have completed their project under my guidance with
full honesty and integrity and submitted this project report towards partial
fulfilment of Post graduate diploma in management at IMS Ghaziabad.
Dr. Tapan Kumar Nayak
Faculty of Economics
Signature Date:

5. Acknowledgement
Apart from the efforts of our team, the success of any report depends largely
on the encouragement and guidelines of many others. We take this
opportunity to express our gratitude to the people who have been
instrumental in the successful completion of this report.
We would like to show our greatest appreciation to Dr. Tapan Kumar Nayak.
We can’t say thank you enough for his tremendous support and help. We feel
motivated and encouraged every time. Without his encouragement and
guidance this report would not have materialized.
The guidance and support received from all the members who contributed
and who are contributing to this report, was vital for the success of the report.
We are grateful for their constant support and help.