Bengal Meat is a leading meat processing company in Bangladesh that introduced fresh meat business and higher standards of quality, freshness, and technology compared to traditional butchery shops. Previously, people had concerns about meat purity and quality from local shops. However, Bengal Meat now faces challenges including high meat prices, low production, and poor livestock breeds. There are opportunities such as having a large demand in the market with few competitors and lower costs. To overcome limitations, Bengal Meat is breeding new cross species of livestock, using feedlots, importing sheep, adopting new technologies, and aiming to reduce meat prices.