This summary provides the key details from the document in 3 sentences: The document describes a 2012 fashion collaboration between musician Asher Roth and the online retailer Jackthreads, where Roth curated a "Summer Essentials" collection on the Jackthreads website. Purchasers of items from Roth's collection received an exclusive bonus track from his new music. The collaboration effectively promoted both Roth's clothing line and new music to fans by bundling a digital music track with purchases from the online collection.