Coca-Cola launched a new logo for the Beijing Olympic Games based on a flying red kite intertwined with clouds, symbolizing showing China to the world and communicating good luck. Coca-Cola is the longest standing corporate sponsor of the Olympic Games and their partnership with the Beijing 2008 Olympic Games marks 80 years of sponsorship.

1. Olympic games sponsor

2. Coca - Cola has launched a new logo for the Beijing Olympic Games . The design of the new logo is based on a flying red kite intertwined with a background of clouds, based on the theme of “showing China to the world” . Clouds symbolize good luck in Chinese culture and communicate good wishes from Coca - Cola ahead of the Games .

21. Noemi Aug-08