Beiersdorf, a skincare company with a global presence, sought to improve its logistics processes and overcome challenges related to data transparency and warehouse capacity. By partnering with Transporeon, they implemented a digitization program that streamlined transport assignment, enhanced visibility, and reduced waiting times. This resulted in improved efficiency, better planning reliability, and significant cost reductions in their logistics operations.

1. C A S E S T U D I E S
FMCG
SKINCARE
€6.69 BILION
BEIERSDORF
IMPROVING EFFICIENCY IN TRANSPORT LOGISTICS
CUSTOMER
Distributing famous skincare brands like NIVEA and Eucerin around the world requires excellence in logistics processes and
transportation. Beiersdorf has been caring about skin for more than 130 years, building trust by staying close to
consumers and developing products tailored to their needs. Pursuing a strategy of sustainable and profitable growth,
increasingly in emerging markets, Beiersdorf has over 150 affiliates and more than 17,600 employees. It operates
production facilities throughout the world, along with regional research laboratories in Mexico, Germany, India, and China.
With its international headquarter in Hamburg, Germany, Beiersdorf sought logistics solutions back in 2012 from the
closely located Transporeon Group.
" Thanks to Transporeon, we have been able to create transparency
for our entire network, bringing the previously overwhelming volume
of emails under control and rationalizing our flow of goods. "
Oliver Krause, Global Category Manager Logistics Services
Beiersdorf

2. CHALLENGES
A shortage of warehouse capacity at centers of production required just-in-time deliveries and a rapid and punctual
flow of goods
There was a lack of data transparency due to inadequate links between the people involved in the logistics process
Because of lengthy lines of communication, there were delays in transport assignment and limited transport
availability
Order processing was undertaken by phone, fax and email, and was prone to human error
SOLUTION
After detailed analysis of the current state, Transporeon implemented a digitization program to improve shipment
execution, goods dispatch, and logistics communication.
No-touch order process – can quickly request and confirm transportation bids from a pool of carriers; fully
automated process; orders awarded on the basis of pre-set criteria (e.g., lowest price, highest capacity or a
combination); better carrier relationships; carriers quickly accept or reject orders with a mouse click
Time slot management system – enables smooth flow of goods to correct loading points; allocates available time
slots for pick up; carriers know when to send trucks; spend less time waiting to receive loads; all parties can access the
electronic schedule in real time
Enhanced transport visibility with end-to-end media continuity; track shipment status; delays reported quickly;
immediate action taken; monitoring simplified
RESULTS
GREATER EFFICIENCY
Significantly improves efficiency in
transport assignment
INCREASED DATA
TRANSPARENCY
Reduces error rate by eliminating
media discontinuity
IMPROVED TRANSPORT
AVAILABILITY
Thanks to fast and direct
information
BETTER PLANNING RELIABILITY
Digitization simplifies carrier
planning, ensuring punctuality and
cutting waiting times by 30%
Transporeon GmbH
Stadtregal / Magirus-Deutz-Str. 16
DE - 89077 Ulm
information@transporeon.com