Background: Research has limitedly focused on adolescents’ emotional–behavioral func- tioning preceding road collisions and on the role of family support. Objective: To verify whether the rates of motorbikes collisions among adolescents are associated with their emotional–behavioral functioning, their use of specific defense strategies and family sup- port. Method: N = 150 adolescents who visited an emergency department for road accidents were selected and completed self-report questionnaires assessing emotional–behavioral functioning, difficulty in identifying and describing emotions, use of defense strategies and perceived family support. Results: Higher rates of motorbike collisions are associated with more maladaptive emotional–behavioral functioning. Higher perceived family sup- port is associated with lower rates of collisions. Conclusions: Recidivism of motor vehicle collision among adolescents can be considered as a form of acting-out caused by their psy- chological difficulties.
Please also find the 10th road traffic digest. From this digest onwards we are starting a discussion on various human errors on the roads that are responsible for accidents
Behavioural Meetup: "Think global, act local? Public engagement with climate ...Prime Decision
Our spreaker for the February 2016 Behavioural Meetup in Bristol was Prof. Lorraine Whitemarsh from the University of Cardiff.
Despite scientific consensus about the reality and severity of climate change, the public appears to show relatively little concern about the issue and to be taking few actions to tackle it. In this talk, we will discuss what influences public perceptions and how they may be shaped by communication. Recent survey and interview data, and findings from psychological experiments will be used to expose the strong ideological and social influences on public attitudes to climate change. Research will also be presented on low-carbon lifestyles, along with insights into fostering behaviour change, including new research to achieve behavioural ‘spillover’ (i.e., when changing one behaviour leads to further behavioural changes).
Presented by MA & MSc students at the Institute for Transport Studies (ITS) University of Leeds, May 2015.
www.its.leeds.ac.uk/courses/masters/dissertation
http://on.fb.me/1KM7ahn
Background: Research has limitedly focused on adolescents’ emotional–behavioral func- tioning preceding road collisions and on the role of family support. Objective: To verify whether the rates of motorbikes collisions among adolescents are associated with their emotional–behavioral functioning, their use of specific defense strategies and family sup- port. Method: N = 150 adolescents who visited an emergency department for road accidents were selected and completed self-report questionnaires assessing emotional–behavioral functioning, difficulty in identifying and describing emotions, use of defense strategies and perceived family support. Results: Higher rates of motorbike collisions are associated with more maladaptive emotional–behavioral functioning. Higher perceived family sup- port is associated with lower rates of collisions. Conclusions: Recidivism of motor vehicle collision among adolescents can be considered as a form of acting-out caused by their psy- chological difficulties.
Please also find the 10th road traffic digest. From this digest onwards we are starting a discussion on various human errors on the roads that are responsible for accidents
Behavioural Meetup: "Think global, act local? Public engagement with climate ...Prime Decision
Our spreaker for the February 2016 Behavioural Meetup in Bristol was Prof. Lorraine Whitemarsh from the University of Cardiff.
Despite scientific consensus about the reality and severity of climate change, the public appears to show relatively little concern about the issue and to be taking few actions to tackle it. In this talk, we will discuss what influences public perceptions and how they may be shaped by communication. Recent survey and interview data, and findings from psychological experiments will be used to expose the strong ideological and social influences on public attitudes to climate change. Research will also be presented on low-carbon lifestyles, along with insights into fostering behaviour change, including new research to achieve behavioural ‘spillover’ (i.e., when changing one behaviour leads to further behavioural changes).
Presented by MA & MSc students at the Institute for Transport Studies (ITS) University of Leeds, May 2015.
www.its.leeds.ac.uk/courses/masters/dissertation
http://on.fb.me/1KM7ahn
Students from WVU's Department of Communication were invited in May to present their research on pedestrian safety to the City of Morgantown. An overview of their data is presented in this presentation.
Trace Analysis of Driver Behavior on Traffic Violator by Using Big Data (Traf...IJERA Editor
This study aims to prove the effectiveness of traffic safety education program for traffic violators. Traffic
violators who finished the traffic safety education programs were tracked down. In order to analyze the
effectiveness of traffic safety education program, traffic violator’s data during ten-year period were used. This
study analyzed how traffic violators changed their attitudes about traffic law abidance. Also predicted social benefits from traffic
safety education program for traffic violators. Effectiveness of traffic accident prevention through traffic safety
education program is approximately 93%. In terms of social benefits, it shows more than $12 billion Even
though the effectiveness of traffic safety education program represents remarkable results, but this program is
made for traffic violators who have already committed traffic offenses in the past. So in order to prevent traffic
violations in advance, specific education program for potentially risky drivers is necessary.
Trace Analysis of Driver Behavior on Traffic Violator by Using Big Data (Traf...IJERA Editor
This study aims to prove the effectiveness of traffic safety education program for traffic violators. Traffic
violators who finished the traffic safety education programs were tracked down. In order to analyze the
effectiveness of traffic safety education program, traffic violator’s data during ten-year period were used. This
study analyzed how traffic violators changed their attitudes about traffic law abidance. Also predicted social benefits from traffic
safety education program for traffic violators. Effectiveness of traffic accident prevention through traffic safety
education program is approximately 93%. In terms of social benefits, it shows more than $12 billion Even
though the effectiveness of traffic safety education program represents remarkable results, but this program is
made for traffic violators who have already committed traffic offenses in the past. So in order to prevent traffic
violations in advance, specific education program for potentially risky drivers is necessary.
To Find out the Relationship between Errors, Lapses, Violations and Traffic A...inventionjournals
Background: The Manchester Driver Behaviour Questionnaire (DBQ) has been extensively used as predictor of self-reported road traffic accidents. The associations between lapses and the violation and error factors of the DBQ however, might be reporting a little bias. Aim: The current study aiming to explore the driving behaviours of cuddalore district and to investigate the relationship between error, violations, and lapses of DBQ and accident involvement. Methods: Current study is a relational study. 500 drivers Was selected randomly in cuddalore district Results: Finding indicated that significant relationship between driving error, lapses and violations, Also there are significant relations among traffic awareness of driving behaviors of participants.
The Human Factor Investigating the Role of Driver Behavior in Ride Sharing Ac...PrestigeLaw
Ride sharing services have revolutionized transportation, providing convenient and affordable options for passengers worldwide. However, with the growing popularity of ride sharing, concerns regarding safety and accidents have also emerged. While various factors contribute to ride sharing accidents, one critical element that cannot be overlooked is the role of driver behavior. This article delves into the impact of driver behavior on ride sharing accidents, examining the factors that influence driver actions and exploring potential solutions to enhance safety on the roads.
Pedestrian Conflict Risk Model at Unsignalized Locations on a Community Streetcoreconferences
Crossing a street at unsignalized location can be dangerous to pedestrians, especially the elderly. This paper evaluate the pedestrianvehicle collision risk on specific roads to identify that the degree of Pedestrian safety requires pedestrian intervention such as road improvement. First, age was a significant variable in that older people tend to be at greater risk than the non-elder people. There was an insignificant difference between the PSM of approaching vehicles that were traveling at speeds less than 30 km/h and those traveling at speeds in the range of 30-50 km/h. Interestingly, conflicts when the speed of the vehicles exceeded 50 km/h, the risk of conflict risk was higher than it was for vehicles traveling at speeds below 30km/h. The ratio of conflict risk for crossing gradient topography road was about 21.7 times greater than that for the non-gradient topography area. Regarding safety facilities, the 30 km/h speed limit sign influenced the risk situation of conflict. The ratio of conflict risk for a road with the safety facility was about 0.395 times lower than that for an unmarked road.
EssaysExperts.net is the only custom writing service that uses ultra modern approaches coupled with thorough training in providing high quality academic writing services. Our services will enable you achieve success and realize your academic dreams. At http://www.essaysexperts.net/ ,we are the best solution for your acdemic assignments
'Getting out and about' A Community Matters seminar from ILC-UK and Age UKILC- UK
The slides from the first in a series of three seminars from ILC-UK and Age UK on Community Matters - are our communities ready for ageing?
Full details here: http://www.ilcuk.org.uk/index.php/events/community_matters_are_our_communities_ready_for_ageing_getting_out_and_abou
Does Talking While Driving Help
To learn more about defensive driving visit asenseofhumordriving.com at https://www.asenseofhumordriving.com/
or http://www.defensivedrivingdallas1.com
Generating a Policy ProposalAlthough some states and cities .docxfathwaitewalter
Generating a Policy Proposal
Although some states and cities have passed laws to ban texting and using handheld phones while driving, there is no current law to ban all cell phone use while driving. However, according to the National Safety Council (2009), 28 percent of all crashes—1.6 million per year—are caused by cell phone use and texting by drivers. The mission of a new national nonprofit organization called FocusDriven, patterned after Mothers Against Drunk Driving, is to make phone use while driving as illegal and socially unacceptable as drunk driving. US Transportation Secretary Ray LaHood supports FocusDriven and its efforts: According to the
Pittsburgh Post-Gazette,
LaHood said this movement will become "an army of people traveling the countryside" to push for bans on cell phone use and tough enforcement (Schmit, 2010).
As a political advocate interested in this issue, you will be writing a policy proposal that utilizes the current research to propose a solution to the issue and submit it in this assignment.
Please note that your proposal is
not
an opinion/position paper, and your conclusions need to be based on the scientific research you reviewed earlier. Please follow the typical steps in proper academic writing (planning, outlining, drafting, revising, proofing, and editing) to generate the following proposal structure:
Introduction
In the introduction, you should set up the purpose for the proposal, provide a bit of background on the topic, and present your thesis.
Policy
Now that you have researched a variety of studies (in
M4: Assignment 2
), compile that information together to create a recommendation for policy makers regarding cell phone use while driving.
1: In a one-page summary, compare and contrast the results of the various studies regarding the cognitive abilities that are affected during cell phone use while driving.
2: Using that research, develop and explain particular recommendations for policy makers. For instance, restrict texting, or regulate the use of hand-held phones. All your recommendations must be supported by your research findings.
3: Based on the gaps in current research, describe the variables, populations, and situations which you would like to see future research address.
Conclusion
Review the important current research, your conclusions from that research, and how the future could look in both policy and research. Keep your goal in mind: To convince the reader to support your current policy proposal and future research to examine this issue more closely.
Your proposal should be written in APA style (which includes a title page with running header and a reference page), and free of typographical and grammatical errors. The body of your proposal should be 4–5 pages long.
The last assignment done!
Preparation for Generating a Policy Proposal
Professor:
PSY363 | Cognitive Psychology
Fitch, G. M., Soccolich, S. A., Guo, F., McClafferty, J., Fang, Y., Olson, R. L., ... & ...
McGill 1Annotated Bibliography Effect of C.docxandreecapon
McGill| 1
Annotated Bibliography: Effect of Cell Phone Use
Michael McGill
Cognitive Psychology
Professor: Cotrane Penn
Argosy Unversity
Annotated Bibliography: Effect of Cell Phone Use
1. Fitch, G. A., Soccolich, S. A., Guo, F., Mcclafferty, J., Fang, Y., Olson, R. L., Perez, M. A.,
Hanowski, R. J., Hankey, J. M., & Dingus, T. A. (2013, April). The effect of hand-held and hands-free cell phone use on driving execution and safety-critical event risk.
(Report No. Dab HS 811 757). Washington, DC: National Highway Traffic Safety-
Administration.
The purpose for this study was to examine the impacts of preoccupation from the utilization of three sorts of phones while driving: hand-held, and hands-free cellphones. A naturalistic driving investigation of drivers’ cellphone utilization was performed. Information was gathered from 204 drivers who every tuned in the study for 31 days (by and large) from February 2011 to November 2011. The drivers who reported chatting on a cell while driving in any event once every day were enrolled. Information procurement frameworks in the members' own particular vehicles ceaselessly recorded feature of the driver's face, the roadway, and different kinematic information, for example, the vehicle speed, quickening, range and extent rate to lead vehicles, controlling, and area. A key peculiarity of this study was that members gave their cell records to examination.
2. Bayly, M., Young, K., & Regan, M. A. (2008). Wellsprings of diversion inside the vehicle and
their consequences for driving execution. In M. A. Regan, J. D. Lee, & K. L. Adolescent (Eds.),Driver diversion: Theory, impacts and alleviation (pp. 191–213). Boca Raton, FL: CRC.
The journal expressed that, the test system information recommend that the accident hazard attributable to content informing while driving is very considerable. One potential clarification for the number is accidents is that content informing drivers have a tendency to decline least after separation in conjunction with a deferral in response time to basic occasions (i.e., average response time expanded by 30% when content informing contrasted and, e.g., a 9% increment while having a PDA discussion while driving; Strayer et al., 2006). Furthermore, content informing drivers show a professed weakness to vehicle control.
To be sure, this work documents a significant decrement in both forward and horizontal vehicle control as an issue of content informing. By and large, the consequences of this study give a first sight of a hypothetical skeleton to dissect driver diversion. It gives the idea that the kind of attentional interest consolidated with time of introduction decides the seriousness of driver preoccupation.
3. Cooper, J. M., & Strayer, D. L. (2008). Impacts of test system practice and certifiable
experience on mobile phone related driver preoccupation. Human Factors, 50, 893–902
As per their examination, the creators inferred that exercises, for exam ...
This project determined perceived bicycle safety among Minnesotans and compared differences in perceived safety by regional residence and cycling participation.
Dangerous olives and other stories: The future of transdisciplinary behaviour change’
Dr Fiona Spotswood, Senior Lecturer of Marketing in UWE provides an introduction to social practice theory.
After the completion of her PhD which criticised the individualistic and psychologically-underpinned nature of much social marketing activity, Fiona has continued to focus on the cultural view of socially problematic behaviours, with a specific interest into the implications of marketing on various cultural phenomena which are damaging to societal wellbeing.
www,behavioural.com/meetup
Do you know your EEG from your fMRI? Don't panic; we've got you covered! Learn about the best methods from psychology, behavioural economics and market research to gain insights from your customers and employees
Students from WVU's Department of Communication were invited in May to present their research on pedestrian safety to the City of Morgantown. An overview of their data is presented in this presentation.
Trace Analysis of Driver Behavior on Traffic Violator by Using Big Data (Traf...IJERA Editor
This study aims to prove the effectiveness of traffic safety education program for traffic violators. Traffic
violators who finished the traffic safety education programs were tracked down. In order to analyze the
effectiveness of traffic safety education program, traffic violator’s data during ten-year period were used. This
study analyzed how traffic violators changed their attitudes about traffic law abidance. Also predicted social benefits from traffic
safety education program for traffic violators. Effectiveness of traffic accident prevention through traffic safety
education program is approximately 93%. In terms of social benefits, it shows more than $12 billion Even
though the effectiveness of traffic safety education program represents remarkable results, but this program is
made for traffic violators who have already committed traffic offenses in the past. So in order to prevent traffic
violations in advance, specific education program for potentially risky drivers is necessary.
Trace Analysis of Driver Behavior on Traffic Violator by Using Big Data (Traf...IJERA Editor
This study aims to prove the effectiveness of traffic safety education program for traffic violators. Traffic
violators who finished the traffic safety education programs were tracked down. In order to analyze the
effectiveness of traffic safety education program, traffic violator’s data during ten-year period were used. This
study analyzed how traffic violators changed their attitudes about traffic law abidance. Also predicted social benefits from traffic
safety education program for traffic violators. Effectiveness of traffic accident prevention through traffic safety
education program is approximately 93%. In terms of social benefits, it shows more than $12 billion Even
though the effectiveness of traffic safety education program represents remarkable results, but this program is
made for traffic violators who have already committed traffic offenses in the past. So in order to prevent traffic
violations in advance, specific education program for potentially risky drivers is necessary.
To Find out the Relationship between Errors, Lapses, Violations and Traffic A...inventionjournals
Background: The Manchester Driver Behaviour Questionnaire (DBQ) has been extensively used as predictor of self-reported road traffic accidents. The associations between lapses and the violation and error factors of the DBQ however, might be reporting a little bias. Aim: The current study aiming to explore the driving behaviours of cuddalore district and to investigate the relationship between error, violations, and lapses of DBQ and accident involvement. Methods: Current study is a relational study. 500 drivers Was selected randomly in cuddalore district Results: Finding indicated that significant relationship between driving error, lapses and violations, Also there are significant relations among traffic awareness of driving behaviors of participants.
The Human Factor Investigating the Role of Driver Behavior in Ride Sharing Ac...PrestigeLaw
Ride sharing services have revolutionized transportation, providing convenient and affordable options for passengers worldwide. However, with the growing popularity of ride sharing, concerns regarding safety and accidents have also emerged. While various factors contribute to ride sharing accidents, one critical element that cannot be overlooked is the role of driver behavior. This article delves into the impact of driver behavior on ride sharing accidents, examining the factors that influence driver actions and exploring potential solutions to enhance safety on the roads.
Pedestrian Conflict Risk Model at Unsignalized Locations on a Community Streetcoreconferences
Crossing a street at unsignalized location can be dangerous to pedestrians, especially the elderly. This paper evaluate the pedestrianvehicle collision risk on specific roads to identify that the degree of Pedestrian safety requires pedestrian intervention such as road improvement. First, age was a significant variable in that older people tend to be at greater risk than the non-elder people. There was an insignificant difference between the PSM of approaching vehicles that were traveling at speeds less than 30 km/h and those traveling at speeds in the range of 30-50 km/h. Interestingly, conflicts when the speed of the vehicles exceeded 50 km/h, the risk of conflict risk was higher than it was for vehicles traveling at speeds below 30km/h. The ratio of conflict risk for crossing gradient topography road was about 21.7 times greater than that for the non-gradient topography area. Regarding safety facilities, the 30 km/h speed limit sign influenced the risk situation of conflict. The ratio of conflict risk for a road with the safety facility was about 0.395 times lower than that for an unmarked road.
EssaysExperts.net is the only custom writing service that uses ultra modern approaches coupled with thorough training in providing high quality academic writing services. Our services will enable you achieve success and realize your academic dreams. At http://www.essaysexperts.net/ ,we are the best solution for your acdemic assignments
'Getting out and about' A Community Matters seminar from ILC-UK and Age UKILC- UK
The slides from the first in a series of three seminars from ILC-UK and Age UK on Community Matters - are our communities ready for ageing?
Full details here: http://www.ilcuk.org.uk/index.php/events/community_matters_are_our_communities_ready_for_ageing_getting_out_and_abou
Does Talking While Driving Help
To learn more about defensive driving visit asenseofhumordriving.com at https://www.asenseofhumordriving.com/
or http://www.defensivedrivingdallas1.com
Generating a Policy ProposalAlthough some states and cities .docxfathwaitewalter
Generating a Policy Proposal
Although some states and cities have passed laws to ban texting and using handheld phones while driving, there is no current law to ban all cell phone use while driving. However, according to the National Safety Council (2009), 28 percent of all crashes—1.6 million per year—are caused by cell phone use and texting by drivers. The mission of a new national nonprofit organization called FocusDriven, patterned after Mothers Against Drunk Driving, is to make phone use while driving as illegal and socially unacceptable as drunk driving. US Transportation Secretary Ray LaHood supports FocusDriven and its efforts: According to the
Pittsburgh Post-Gazette,
LaHood said this movement will become "an army of people traveling the countryside" to push for bans on cell phone use and tough enforcement (Schmit, 2010).
As a political advocate interested in this issue, you will be writing a policy proposal that utilizes the current research to propose a solution to the issue and submit it in this assignment.
Please note that your proposal is
not
an opinion/position paper, and your conclusions need to be based on the scientific research you reviewed earlier. Please follow the typical steps in proper academic writing (planning, outlining, drafting, revising, proofing, and editing) to generate the following proposal structure:
Introduction
In the introduction, you should set up the purpose for the proposal, provide a bit of background on the topic, and present your thesis.
Policy
Now that you have researched a variety of studies (in
M4: Assignment 2
), compile that information together to create a recommendation for policy makers regarding cell phone use while driving.
1: In a one-page summary, compare and contrast the results of the various studies regarding the cognitive abilities that are affected during cell phone use while driving.
2: Using that research, develop and explain particular recommendations for policy makers. For instance, restrict texting, or regulate the use of hand-held phones. All your recommendations must be supported by your research findings.
3: Based on the gaps in current research, describe the variables, populations, and situations which you would like to see future research address.
Conclusion
Review the important current research, your conclusions from that research, and how the future could look in both policy and research. Keep your goal in mind: To convince the reader to support your current policy proposal and future research to examine this issue more closely.
Your proposal should be written in APA style (which includes a title page with running header and a reference page), and free of typographical and grammatical errors. The body of your proposal should be 4–5 pages long.
The last assignment done!
Preparation for Generating a Policy Proposal
Professor:
PSY363 | Cognitive Psychology
Fitch, G. M., Soccolich, S. A., Guo, F., McClafferty, J., Fang, Y., Olson, R. L., ... & ...
McGill 1Annotated Bibliography Effect of C.docxandreecapon
McGill| 1
Annotated Bibliography: Effect of Cell Phone Use
Michael McGill
Cognitive Psychology
Professor: Cotrane Penn
Argosy Unversity
Annotated Bibliography: Effect of Cell Phone Use
1. Fitch, G. A., Soccolich, S. A., Guo, F., Mcclafferty, J., Fang, Y., Olson, R. L., Perez, M. A.,
Hanowski, R. J., Hankey, J. M., & Dingus, T. A. (2013, April). The effect of hand-held and hands-free cell phone use on driving execution and safety-critical event risk.
(Report No. Dab HS 811 757). Washington, DC: National Highway Traffic Safety-
Administration.
The purpose for this study was to examine the impacts of preoccupation from the utilization of three sorts of phones while driving: hand-held, and hands-free cellphones. A naturalistic driving investigation of drivers’ cellphone utilization was performed. Information was gathered from 204 drivers who every tuned in the study for 31 days (by and large) from February 2011 to November 2011. The drivers who reported chatting on a cell while driving in any event once every day were enrolled. Information procurement frameworks in the members' own particular vehicles ceaselessly recorded feature of the driver's face, the roadway, and different kinematic information, for example, the vehicle speed, quickening, range and extent rate to lead vehicles, controlling, and area. A key peculiarity of this study was that members gave their cell records to examination.
2. Bayly, M., Young, K., & Regan, M. A. (2008). Wellsprings of diversion inside the vehicle and
their consequences for driving execution. In M. A. Regan, J. D. Lee, & K. L. Adolescent (Eds.),Driver diversion: Theory, impacts and alleviation (pp. 191–213). Boca Raton, FL: CRC.
The journal expressed that, the test system information recommend that the accident hazard attributable to content informing while driving is very considerable. One potential clarification for the number is accidents is that content informing drivers have a tendency to decline least after separation in conjunction with a deferral in response time to basic occasions (i.e., average response time expanded by 30% when content informing contrasted and, e.g., a 9% increment while having a PDA discussion while driving; Strayer et al., 2006). Furthermore, content informing drivers show a professed weakness to vehicle control.
To be sure, this work documents a significant decrement in both forward and horizontal vehicle control as an issue of content informing. By and large, the consequences of this study give a first sight of a hypothetical skeleton to dissect driver diversion. It gives the idea that the kind of attentional interest consolidated with time of introduction decides the seriousness of driver preoccupation.
3. Cooper, J. M., & Strayer, D. L. (2008). Impacts of test system practice and certifiable
experience on mobile phone related driver preoccupation. Human Factors, 50, 893–902
As per their examination, the creators inferred that exercises, for exam ...
This project determined perceived bicycle safety among Minnesotans and compared differences in perceived safety by regional residence and cycling participation.
Dangerous olives and other stories: The future of transdisciplinary behaviour change’
Dr Fiona Spotswood, Senior Lecturer of Marketing in UWE provides an introduction to social practice theory.
After the completion of her PhD which criticised the individualistic and psychologically-underpinned nature of much social marketing activity, Fiona has continued to focus on the cultural view of socially problematic behaviours, with a specific interest into the implications of marketing on various cultural phenomena which are damaging to societal wellbeing.
www,behavioural.com/meetup
Do you know your EEG from your fMRI? Don't panic; we've got you covered! Learn about the best methods from psychology, behavioural economics and market research to gain insights from your customers and employees
Behavioural Meetup: A framework for decision makingPrime Decision
Slides from the April Bristol Behavioural meetup with Professor Iain D. Gilchrist on how we make decisions in the real world - looking at academic models and real life applications.
Our guide to using applied behavioural economics within financial services to help improve customer outcomes.
Under pressure from the FCA, all financial services organisations are now expected to understand the principles of behavioural economics.
Beyond the compliance requirements, we are helping leading organisations to embed behavioural insights throughout the customer journey, supporting customer decision-making and boosting loyalty.
Behavioural Meetup: Stuart Church on Darwin to DesignPrime Decision
This presentation from the Behavioural Meetup series explores how concepts and ideas about evolutionary systems can be applied to the way that we understand behaviour, and design products and services.
What can models of evolutionary cooperation tell us about customer relationships and service design? Can there be too much innovation? What lessons can evolutionary processes teach us about design processes?
Behavioural Meetup: Barry Davies on Human Factors Prime Decision
The Applied Behavioural Science Group was created for people who want to find out how insights from fields like behavioural economics and decision theory can be practically applied to business. We host commercial and academic speakers throughout the year and share their slides here. See our meetup group for further details of upcoming speakers. Brought to you by Prime Decision.
Barry Davies is a Principal Consultant and the Human Factors Technical Lead at Lloyd's Register Consulting.
Behavioural Meetup: Guy Fielding on CommunicationPrime Decision
The Applied Behavioural Science Group was created for people who want to find out how insights from fields like behavioural economics and decision theory can be practically applied to business. We host commercial and academic speakers throughout the year and share their slides here. See our meetup group for further details of upcoming speakers. Brought to you by Prime Decision.
Guy Fielding, research director at Horizon2, is a Chartered Psychologist and Associate Fellow of the British Psychological Society specialising in interpersonal and organisational communication.
Behavioural Meetup: Professor Adam Joinson on TechnologyPrime Decision
The Applied Behavioural Science Group was created for people who want to find out how insights from fields like behavioural economics and decision theory can be practically applied to business. We host commercial and academic speakers throughout the year and share their slides here. See our meetup group for further details of upcoming speakers. Brought to you by Prime Decision.
Adam Joinson is Professor of Behaviour Change at UWE. His work is located at the intersection between technology, psychology and behaviour.
How can behavioural economics be used to reduce exaggeration in insurance claims? We share the results of an experiment to demonstrate how applying psychological insights to your marketing, customer experience and claims forms can help to reduce insurance fraud.
This Proof Case was inspired by Dan Ariely's brilliant book, The (Honest) Truth about Dishonesty, and conducted for market research firm Consumer Intelligence.
There's lots of talk about behavioural economics. But how do you practically apply it to sustainability?
Many books and presentations focus on specific aspects and heuristics, such as social norms and reframing.
This deck doesn't attempt this. Instead it provides initial guidance and suggestions for CSR and Sustainability professionals who want to start applying behavioural economics within their organisations. What should they do differently? Which practical steps should they take?
We hope it gets you thinking.
For a copy of the deck, please get in touch via: http://prime-decision.com/contact/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
1. Behavioural Meetup
Guest Speaker: Professor Alan Tapp
Why we think we are better drivers than we
actually are.. and other mysteries of driving
2. Why we think we are better drivers than
we actually are.. and other mysteries of
driving.
Professor Alan Tapp, Bristol Social Marketing Centre, UWE
3. I am a good driver
I am in control
The risks are low
I am law abiding
40 speed limit
I want to fit in
Sorry, what did you say?
This is my back yard
4. The speed paradox
90% of drivers approve of speed limits
But two thirds of drivers speed
One third habitually speed
Can anyone explain what’s going on here?..!
Stradling, S., Campbell, M., Allan, I., Gorrell, R., Hill, J., Winter, M. & Hope, S.
(2003) The Speeding Driver: Who, How and Why?
Edinburgh: Scottish Executive Development Department Research Findings No. 170/2003.
5. Self-enhancement bias
….. has been widely attributed to the tendency for drivers to over-estimate
their own driving ability and under-estimate that of others..
Svenson, O. (1981) Are we all less risky and more skilful than our fellow drivers?,
Acta Psychologica, 47, 143-148.
Attributed to an ‘illusion of control’ (a belief of personal control over events
that, in reality, is not merited)
McKenna, F. (1993), "It won't happen to me: Unrealistic optimism or
illusion of control?" British Journal of Psychology
(British Psychological Society) 84, 1, 39–50
6. Why do we suffer from the
illusion of control?
Ego-defence?
Lack of
feedback..!
8. The risks of speeding are
contested
How well do we calculate risk in our everyday lives?
9.
10. “It is common (even amongst driver trainers) to find the argument that
speeding is not risky provided the skill levels of drivers is high enough to
handle the speed”.
McKenna, F., (2010) Education in Road Safety –
Are We Getting It Right? Report for RAC Foundation.
Report Number: 10/113
“Assessing risk is a calculation most people are poorly equipped to make
accurately.”
Roberts, I. (2013) Why improving public health may
lead to more injury not less. In Safety, sustainability
and future urban transport, ed. Mohan, D., Eicher: New Delhi
.
13. “94% of drivers see themselves as law abiding…”
Musselwhite, C., Avineri, E., Fulcher, E., Goodwin, P., and Susilo, Y. (2010b)
Public attitudes to road user safety: a review of the
literature 2000-2009. University Transport Study Group; Plymouth.
So…
“enforcement of speed limits as strict liability adds to the sense of
unfairness”.
Wells, H., 2012, The fast and the furious: drivers,
speed cameras and control in a risk society, Ashgate: Surrey.
Attitudes to law breaking
14. Who breaks the law?
Regular speeders are drivers whose high confidence in their own skills
lead them to conclude that speed limit laws should not apply to them.
In contrast rare speeders feel a moral imperative to comply, and pay
strong attention to speed limits.
Corbett, C. and Simon, F. (1992) Decisions to break or adhere to the
rules of the road, viewed from the rational choice perspective.
British Journal of Criminology, 32, 4, 537-549
A final category may be instrumental speeders: those who make a
purely instrumental judgement whether to speed based on the chances of
being caught speeding.
Fleiter, J., Watson, B. & Lennon A. (2013) Effective punishment
experiences - a novel approach to conceptualising behavioural
punishers and reinforcers in a road safety context. In N. Castro (Ed.),
Psychology of Punishment: New Research (pp. 1-30): Nova.
17. Personalised speed limits
Drivers do not regard speed limits as absolutes,
instead creating a personal limit that they felt better
expressed the true risks.
Corbett, C. and Simon, F. (1992b) Unlawful driving behaviour: a
criminological perspective. Contractor report 310. Crowthorne: Transport Research Laboratory.
Fleiter, J. and Watson, B. (2006) The speed paradox: the misalignment between
driver attitudes and speeding behaviour. Journal of the Australasian College of Road Safety, 17, 2, 23‐30.
Mannering, F., (2009) An empirical analysis of driver perceptions of the relationship
between speed limits and safety. Transportation Research Part F 12, 2, 99–106
18. The TAC Wipe Off 5 Campaign
https://www.youtube.com/watch?feature=player_detail
page&v=nyOfJTi0jFw
20. Four Copycat effects
1. Copycat Drivers adopt speeds according to the speed of others on the
road.
2. ‘Pressure to keep up’: In the U.K. one third of drivers said they would
drive faster if the traffic is moving faster than they normally travel at.
3. Drivers over-estimate speeds of other drivers to create a ‘false
consensus’ that distorts driving norms
4. Self identity & ego-defence…people want to be regarded as ‘normal’..
Stradling, S., Campbell, M., Allan, I., Gorrell, R., Hill, J., Winter, M. & Hope, S.
(2003) The Speeding Driver: Who, How and Why? Edinburgh:
Scottish Executive Development Department Research Findings No. 170/2003.
Musselwhite, C., Avineri, E., Fulcher, E., Goodwin, P., and Susilo, Y.
(2010b) Public attitudes to road user safety: a review of the literature 2000-2009.
University Transport Study Group; Plymouth
22. Driving automaticity
attitudes to speeding study.. found 46% claimed to speed ‘without realising
it’.
Caused by… width of the road, the quietness of the car at speed, and
speed perceptions distorted by long travel at high speeds on motorways
McKenna, F. (2010) Behavioural research in road safety. Road Safety Congress: Eighteenth Seminar; London:
Department for Transport.
Recarte, M. and Nunes, L. (2002) Mental load and loss of control over speed in real driving: towards a theory of
attentional speed control. Transportation Research Part F, 5, 2, 111-122
Corbett, C. and Simon, F. (1992) Unlawful driving behaviour: a criminological perspective. Contractor report 310.
Crowthorne: Transport Research Laboratory.
23. The JIMBY effect
…the tendency of drivers to drive slowly on roads within their
own neighbourhood but faster elsewhere.
Tapp, A. , Nancarrow, C., and Davis, A. (2015), Exploring driver support and compliance
in 20mph limits in GB, Transportation Research part F (accepted, to be published)
24. I am a good driver These messages are for
others
I am in control I drive everyday and
nothing bad happens
The risks are low This won’t happen to me
I am law abiding These speed cameras are
there to make money
40 speed limit ..= 45
I want to fit in Everyone else on that road
is going quickly
Sorry, what did you say? Oh – were you talking to
me.. About driving?
This is my back yard So I’ll drive carefully here..
But back to normal
everywhere else
25. cognitive dissonance : the anxiety
people feel when what they believe is
challenged by contradictory information.
So they adjust the information so that
it fits with their belief system…
So…. advertising messages don’t get
through.
What happens when our habits
are challenged?
26. Seeking rational
responses:
Personal survival
Care for others
Aware of risks at all
times and seeking to
minimise risk
Health & safety is a
priority
Information about
risks… has little
or no effect
I am a skilful driver
Driving’s something I
never think about
My driving is better than
average – these messages
are for the others
I drive just like everybody
else – I fit in with the crowd
I have driven for years
and not crashed
I can calculate the risks
very accurately
28. Effects of road safety campaigns on
road accidents
General effect −9% (−13; −5)
Mass media alone +1% (−9;+12)
Mass media+enforcement −13% (−19; −6)
Mass media+enforcement+education −14% (−22; −5)
Local individualised campaigns −39% (−56; −17)
R. Elvik, T. Vaa, A. Hoye, A. Erke, M. Sorensen (Eds.),
The Handbook of Road Safety Measures,
2nd revised edition, Elsevier, Amsterdam, 2009.
29. “Only if people feel that the portrayed
consequences are relevant to themselves
and feel they are able to take the
preventive measures the campaign proposes,
does the fear-appeal have a chance to work”
Hoekstra, T. and Wegman, F. (2011) Improving the effectiveness of
road safety campaigns: Current and new practices IATSS Research 34; 80–86
30. So…to make further progress,
do we need to think outside
the box of the current design
of road safety campaigns?
Intro , challenge we have begun to grasp but can we take our thinking to a new level, opportunity to improve, SM, agenda
So – mysteries of driving and unravelling these, and our other agenda is to explore the opportunity that SM offers the world of road safety
The thesis is that these mysteries – complexities of behaviour – mean that simple beh ch tactics don’t work so well , we need something more sophiticated
So enter social marketing
The role of SM has been mostly campaigns and we’ll discuss these in a sec after some intro stuff, but what about more strategic use?
So - 1st some intro material – show you what I mean by strat use of SM - and then a closer look at some adverts
Then coffee
Then psycho effects in detail after the break, then strtategic / multi-disc road safety.
Brisk…lots to cover so lets get moving
Lots of bias -
Causes ego defence, and Availability heuristic – our own driving performance is fine!
Perception bias – only take in other driving when its bad..
COMPLEX CAUSES OF SEB INCLUDING SELECTIVE PROCESSING OF OTHER PEOPLE’S DRIIVNG (ONLY REMEMEBER THE BAD STUFF) AND LACK OF FEEDBACK IN ONE’S OWN DRIVING.. ILLUSION OF C
THIS IS A COGNITIVE DISSONANCE EFFECT – BEING CAUGHT SPEEDING ATTACKS OUR SELF-IDENTITY, SENSE OF SELF
ROOT CAUSE..? LACK OF FEEDBACK AGAIN – THE ROOT CAUSE IS LINKED TO THE NATURE OF ‘LIVE’ DRIIVNG – THAT WE DRIVE ACCORDING TO ROAD DESIGN, OTHERS, .. WE RESPOND TO THE SITUATION ‘LIVE’
AND DON’T DRIVE RIGIDLY ACCORDING TO SPEED LIMITS.
SO… ?!
THIS IS CLASSIC NUDGE TERRITORY.. COGNITIVE OR AUTOMATIC … THIS IS AN AUTO EFFECT,
HEURISTIC – SAVES US THINKING – GET TO THAT IN A MINUTE
BUT ALSO A SOCIAL EFFECT – WE WANT TO FIT IN – UNCONSCIOUSLY – NON-COGNITIVELY