Behavior in Social Network Use
•
0 likes•479 views
The document appears to be a presentation about researching social networking. It discusses the rationale, objectives, scope, theories, methodology, and results of the research. The methodology section indicates the research included a questionnaire of 200 investors and team operators of social networking sites to collect demographic data and information about their social networking usage and behaviors. The results section presents findings on the demographics, social networking tools used, sites visited, time spent, and number of connections of the research participants.
Recommended
More Related Content
Viewers also liked
Viewers also liked (18)
Similar to Behavior in Social Network Use
Similar to Behavior in Social Network Use (11)
Behavior in Social Network Use
- 1. AE 492 Seminar Presented by Teerapong Khompaengyot Tuesday, March 2, 2010
- 2. ! The study of social networking: a quantitative and qualitative research report into SWOT analysis toward behavior and use Tuesday, March 2, 2010
- 3. Rationale -The nature of human -communities, families, settlements, religion, organization -virtual community -media and transaction -high competitive in business -latest information Tuesday, March 2, 2010
- 4. Objectives Tuesday, March 2, 2010
- 5. Significance of Problem -opportunities -experience -Cyber world -propagating -people Tuesday, March 2, 2010
- 6. Scope and Limitation Tuesday, March 2, 2010
- 7. Target groups Investor Team operator male and Female SN Tuesday, March 2, 2010
- 8. Definition -Social Network -E-marketing -Blog Tuesday, March 2, 2010
- 9. Tuesday, March 2, 2010
- 10. Tuesday, March 2, 2010
- 11. Tuesday, March 2, 2010
- 12. Tuesday, March 2, 2010
- 13. Tuesday, March 2, 2010
- 14. Tuesday, March 2, 2010
- 15. Theories Principle Tuesday, March 2, 2010
- 16. Red & Blue Ocean Tuesday, March 2, 2010
- 17. Michael Porter , who found BO. theory Tuesday, March 2, 2010
- 18. W. Chan Kim and His wife who found RO. Theory Tuesday, March 2, 2010
- 19. -Opportunity for highly profitable growth -BO. from RO. -result strategic position Tuesday, March 2, 2010
- 20. Consumerʼs Behavior (Kotler) Tuesday, March 2, 2010
- 21. -6Ws and 1H; who, what , why, who, when, where, how -7Os; occupation, object, objectives, organization, occasions, outlets, and operation Tuesday, March 2, 2010
- 22. Marketing Mix (7pʼs)(Lovelock and Patterson) Tuesday, March 2, 2010
- 23. SWOT Analysis (QuickMBA) Tuesday, March 2, 2010
- 24. Methodology -Subject -Instrument -Data collecting -Data analysis Tuesday, March 2, 2010
- 25. Subject Tuesday, March 2, 2010
- 26. Target groups (200) Investor Team operator male and Female SN Tuesday, March 2, 2010
- 27. Instrument Tuesday, March 2, 2010
- 28. General info./ Questionnaire Demography Customer behavior Tuesday, March 2, 2010
- 29. Data Collection Tuesday, March 2, 2010
- 30. -Primary Data -Secondary Data Tuesday, March 2, 2010
- 31. Data Analysis Tuesday, March 2, 2010
- 32. CCDAS Scale An interval of Level of important average 3.00-4.00 High 2.00-2.99 Moderate 1.00-1.99 Fairly 0.00-0.99 Poor Level of important Score Never 1 Rarely 2 Fairly often 3 Nearly Always 4 Tuesday, March 2, 2010
- 33. Results Tuesday, March 2, 2010
- 34. General Information Tuesday, March 2, 2010
- 35. Genders 38% Male Female 62% Tuesday, March 2, 2010
- 36. Ages 2% 3% 16% 10 - 20 21 - 40 41 - 60 61 + 79% Tuesday, March 2, 2010
- 37. Socio-economic status 10% 14% 5% 150 - 300 $ (5,000 - 10,000 Baht) 301 - 750 $ (10,000 - 25,000 Baht) 16% 751 - 1,500 $ (25,001 - 50,000 Baht) 1,501 - 2,200 $ (50,001 - 75,000 Baht) 2,201 - 3,0000 $ (75,001 - 100,000 Baht) 24% 3,001 $ + (100,000 Baht +) 31% Tuesday, March 2, 2010
- 38. Occupations 8% 11% 81% Business owner Team operator of social networking website Other Tuesday, March 2, 2010
- 39. Nationalities 1%5% 6% 1% 3% North America Europe Australia and Oceania South America Asia Africa 84% Tuesday, March 2, 2010
- 40. Customer Behavior Tuesday, March 2, 2010
- 41. Tools in SN use 1% 27% PC MAC 35% Laptop Smartphone Other 29% 8% Tuesday, March 2, 2010
- 42. SN Sites 200 150 100 50 0 Facebook Twitter YouTube MySpace Hi5 Friendster Blogger.com Flikr Bebo Multiply Windows LiveGoogle Buzz Other Quantities Percentage Tuesday, March 2, 2010
- 43. Periods of time to have used social networking websites 3% 9% Less than a month 10% 1 - 6 months 42% 6 month to years 1 - 2 years 2 - 3 years 22% 3 years over 14% Tuesday, March 2, 2010
- 44. The frequency in using social networking 21% 42% 1 - 4 hrs 5 - 8 hrs 9 - 12 hrs 23% 13 hrs + 14% Tuesday, March 2, 2010
- 45. The frequency in using social networking 6% 13% 0 - 10 hrs 11 - 20 hrs 21 - 30 hrs 31 - 40 hrs 41 hrs + 55% 14% 12% Tuesday, March 2, 2010
- 46. The duration in using social networking 12% 1.00 - 6.00AM 35% 6.01 - 12.00AM 18% 12.01 - 18.00PM 18.01 - 24.00PM 35% Tuesday, March 2, 2010
- 47. The amount of connection(friends) in using social networking websites 5% 8% Less than 10 10 - 49 11% 50 - 99 100 - 200 201 + 56% 20% Tuesday, March 2, 2010
- 48. The amount of communities / groups in using social networking 15% 6% 10% 69% None 1 - 10 11 - 20 21 - 50 Tuesday, March 2, 2010
- 49. The frequency in logging on with social networking websites 2%4% 5% I’m regularly logged on 20% Several times a day Once in few days Once a week Occasionally 69% Tuesday, March 2, 2010
- 50. Type of people who speak on social networking websites Groups of people Mean STD. Level Close friends 3.47 0.88767754 High Co-workers 3.19 0.937172053 High Family 2.51 1.215436725 Moderate Friends 3.42 0.752616875 High People that live far 2.38 1.105309252 Moderate away Strangers / people 1.77 0.960056531 Fairly you do not already know Total 2.77 0.170525465 Moderate Tuesday, March 2, 2010
- 51. The reason why people do not use social networking websites 1% 13% To serve the Internet 3% I am not interested in joining social networking sites I joined it once but i don’t enjoy doing it It’s against my religion 17% I don’t know to join the social networking sites 53% Other 13% Tuesday, March 2, 2010
- 52. The reason in social networking websites use 0% 5% 8% Find some information 4% Get opinions 4% 7% Entertain yourself 4% Socialize 8% Stay up-to-date with friend's life 6% Share your experience 5% Communicate with family and friends 8% Because it is convenient than Phone/ Email 6% Share Videos/ Pictures 6% Make new friends 6% Relationship 6% Keep up-to-date with social events 6% 5% 6% Friends use the site Ease to register Ease to register Can edit privacy settings do the business Other Tuesday, March 2, 2010
- 53. Conclusion & Suggestion -result of the study Tuesday, March 2, 2010
- 54. who Why -21-40 when friends 12.00PM - 12.00 AM Asia groups Investor regularly on 25001 - 50000 who What 7Ws 1H close friend PC Friends over FB 200 3YR 1-10 Groups 13 hrs +/day 41 hrs + / week where How Social network entertain opinion information Tuesday, March 2, 2010
- 55. S W -spread widely -Ignorance in SN -friends / groups -just serve the -no fee Internet SWOT of SN O T -hard to use -info. -not fulfill the - -entertain customer need -opinion -transaction -response Tuesday, March 2, 2010
- 56. Thank you Tuesday, March 2, 2010