5 Burning Questions to Ask Before You Relaunch Your Website

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If you are considering a significant update, refresh, or redesign of your organization’s website, then LightBox Collaborative has some tips for you. Come to this session to get tips and tools to help you plan for a website that will advance your organization’s goals at the same time it delivers what your users need.

Technology Business

5 Burning Questions
to ask BEFORE
You Relaunch Your Website
Lauren Girardin @girardinl
Nonprofit Communications Institute
October 18, 2013

Why
How
Who
What
When
@girardinl @LBCollab

Why?
• Because the board says so
• Because you got a grant
• Because…

@girardinl @LBCollab

No longer reflects your programs > REVAMP

@girardinl @LBCollab

No longer works > REBUILD

@girardinl @LBCollab

GET YOUR DUCKS IN A ROW
• Internal team
project manager, content
production, graphics
manager, IT/ops

• Stakeholders
input, vote, veto

• Process clarity
no backsies, feedback
turnaround time, project
management software
@girardinl @LBCollab

Illustration by XKCD http://xkcd.com/773/

Use cases

As a [type of user]
I want to [task the user is trying to do]
so that I can [user’s ultimate goal].

@girardinl @LBCollab

Use cases

As a young of user]
[type father
I want to find local farmers’trying to do]
[task the user is markets
so that I can [user’s ultimate goal]. my family.
make healthier meals for

@girardinl @LBCollab

GAME plan:
Message

GAME plan:
Engagement

CHEAP
SLOW

CRAPPY

FAST
PRICEY

GOOD

you can pick TWO @girardinl @LBCollab

YOU’RE MY ONLY HOPE
• Define project requirements
goals, budget, milestones,
deadlines, technical needs

• Determine vendor’s roles
architecture, design, build/code,
create content, load content,
training, maintenance

• Start RFP process
write, target, circulate, evaluate
• Resource: TechSoup’s RFP Library
@girardinl @LBCollab

@girardinl
@LBCollab
www.lightboxcollaborative.com

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5 Burning Questions to Ask Before You Relaunch Your Website

1. 5 Burning Questions to ask BEFORE You Relaunch Your Website Lauren Girardin @girardinl Nonprofit Communications Institute October 18, 2013

2. Holding good ideas up to the light

3. Why How Who What When @girardinl @LBCollab

4. Why? • Because the board says so • Because you got a grant • Because… @girardinl @LBCollab

5. GAME plan: Goals

6. @girardinl @LBCollab

7. No longer conveys your brand > RESKIN @girardinl @LBCollab

8. No longer reflects your programs > REVAMP @girardinl @LBCollab

9. No longer works > REBUILD @girardinl @LBCollab

10.

11.

12.

13. Why How Who What When @girardinl @LBCollab

14. GET YOUR DUCKS IN A ROW • Internal team project manager, content production, graphics manager, IT/ops • Stakeholders input, vote, veto • Process clarity no backsies, feedback turnaround time, project management software @girardinl @LBCollab

15. 20 80 @girardinl @LBCollab

16. Why How Who What When @girardinl @LBCollab

17. ` GAME plan: Audience

18. Illustration by XKCD http://xkcd.com/773/

19. Use cases As a [type of user] I want to [task the user is trying to do] so that I can [user’s ultimate goal]. @girardinl @LBCollab

20. Use cases As a young of user] [type father I want to find local farmers’trying to do] [task the user is markets so that I can [user’s ultimate goal]. my family. make healthier meals for @girardinl @LBCollab

21.

22.

23.

24. Why How Who What When @girardinl @LBCollab

25. GAME plan: Message GAME plan: Engagement

26. ENVISION THE AFTER • Content communications goals, content audit, content strategy • Form brand, visual identity • Function pain points, bells and whistles, maintenance plan @girardinl @LBCollab

27. SPIN Example

28.

29.

30. Why How Who What When @girardinl @LBCollab

31. CHEAP SLOW CRAPPY FAST PRICEY GOOD you can pick TWO @girardinl @LBCollab

32. YOU’RE MY ONLY HOPE • Define project requirements goals, budget, milestones, deadlines, technical needs • Determine vendor’s roles architecture, design, build/code, create content, load content, training, maintenance • Start RFP process write, target, circulate, evaluate • Resource: TechSoup’s RFP Library @girardinl @LBCollab

33.

34. QUESTIONS? @girardinl @LBCollab

35. @girardinl @LBCollab www.lightboxcollaborative.com

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