The document discusses beer questions and topics related to beer history, brewing, types of beer, and microbreweries. It provides details on the main ingredients in beer including water, barley, hops, and yeast. It also discusses beer history from ancient times to modern day, covering topics like prohibition and the growth of craft breweries.
How prohibition changed spirits around the world low resAudrey Fort
In the years leading up to Prohibition, saloons were found on every street corner, and liquor stores were as common as drug stores. It was a golden age of cocktails; the best bartenders earned as much as the Vice President of the United States. As Prohibition came into effect, these craftsmen chose to exercise their art in exile rather than abandon it. They created an American cocktail culture in cities around the globe. Join Audrey Fort, Eurowinegate Portfolio Director, Sean Frederick from Boston’s Citizen Public House and Philip Duff, owner of Door 74, Netherlands' first Prohibition-style speakeasy, to sample pre- and post- Prohibition cocktails and learn about the lasting effect of Prohibition on spirits and mixology culture from Paris to New York.
Sample Outline for Informative Speech 2Title The Microbrewing W.docxanhlodge
Sample Outline for Informative Speech 2
Title: The Microbrewing World
Speaker: Kyle Haugsness, University of Oklahoma public-speaking student
Specific Purpose: To inform my audience of the history and direction of the microbrewing
industry
Thesis Statement: Although the history of microbrewing in the United States has been less
than ideal, its recent exponential growth has enabled local microbreweries to thrive, giving
you a chance to become a part of this growth.
Introduction
1. Attention-getter: Imagine, if you will, that you are sitting in your favorite chair this
weekend, watching the NCAA basketball championships. You have pizza, potato chips,
remote control, but you are missing something—a beer.
2. Establishment of ethos: The market for microbrewed beer in this country has grown
into a $2-billion-a-year industry. The increasing population of beer drinkers has brought
about a resurgence in the practice of microbrewing. In my hometown of Houston, I had
the opportunity to brew a batch of my very own beer in a local brewery. It was an
enriching experience.
3. Preview (each main point): First I would like to give a brief history of beer brewing,
followed by a look at the explosion of the microbrewing industry and how you can
participate.
(Transition: Now, I will describe the history of microbrewed beer.)
Body
I. The microbrewing industry has had a unique history that has hurt its growth at times,
but it is now experiencing a surge in popularity.
A. The absence of spirits aboard the Mayflower may have led to its docking, as one
passenger’s journal states: “We could not now take time for further search or
consideration, our victuals being much spent, especially our beer” (Johnson, 1996).
1. According to an article titled “A Short History of Brewing in America” (Johnson,
1996), several of our forefathers took the liberty of cultivating the hemp plant, and
many of them enjoyed a cold beer on occasion. William Penn, Samuel Adams,
Thomas Jefferson, and even George Washington often drank their own
homebrewed beverages.
B. The number of microbreweries steadily declined until the era of Prohibition. With the
repeal of Prohibition, the number of breweries grew until they were forced out by
competition and the nationalization of larger firms.
71
(Internal summary: In effect, the microbrewing industry has been down a rocky
road, but in recent years it has regained popularity.)
(Transition: While the history of microbrewing has been dismal, the future looks
very bright.)
II. Bronikowski (1996) notes that in 1995 the craft of microbrewing grew to a $2-billion
industry that increased 51 percent from the previous year.
A. According to David Edgar (1995), who is the director of the Institute for Beer Studies,
microbrew drinkers tend to have a slightly higher education and median income.
B. Not only have sales figures been a testament to the industry’s growth, but
advertising budgets also paint a vivid picture. For example, Pete’s Brewing
Company became the f.
10% of American drinkers, i.e. 24, 000,000 adults, consume on average 74 alcoholic drinks per week! Statistics like this are why breaking into the US market is the Holy Grail for any drinks industry player. One country in theory, legally it operates as 50 different countries, with many different local laws regulating the beverage industry. Whether you’re a brand, a distributor, a retailer or a bartender, understanding this gigantic, complex country is key. Audrey Fort, Eurowinegate US Portfolio Director, will lead a panel of experts who will decrypt the American beverage industry: Christine Sismondo, author of America Walks Into a Bar, the first-ever comprehensive history of the American bar, Ryan Malkin, an attorney specialized in alcohol beverage law, and Tad Carducci, co-owner of multiple successful bars throughout the US. The panel will explain how history shaped the current US alcohol landscape and its segmentation into 50 different states, and will take you through the complexity of the state alcohol laws and its consequences on distribution and promotion. If you ever had questions such as “Can I give/accept free goods? What's a slotting fee? Do I need a license to present my products to a retailer? Can I organize a cocktail competition in the US? What are the social media do's and don'ts?”, then you’re coming to the right seminar. Bonus: send your questions to Audrey Fort on Facebook (PM) at least 3 days ahead and we’ll make sure to answer them during the seminar!
The Sovereign People Are in a Beastly State The Beer Act of.docxchristalgrieg
"The Sovereign People Are in a Beastly State": The Beer Act of 1830 and Victorian Discourse
on Working-Class Drunkenness
Author(s): Nicholas Mason
Reviewed work(s):
Source: Victorian Literature and Culture, Vol. 29, No. 1 (2001), pp. 109-127
Published by: Cambridge University Press
Stable URL: http://www.jstor.org/stable/25058542 .
Accessed: 05/04/2012 15:16
Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at .
http://www.jstor.org/page/info/about/policies/terms.jsp
JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of
content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms
of scholarship. For more information about JSTOR, please contact [email protected]
Cambridge University Press is collaborating with JSTOR to digitize, preserve and extend access to Victorian
Literature and Culture.
http://www.jstor.org
http://www.jstor.org/action/showPublisher?publisherCode=cup
http://www.jstor.org/stable/25058542?origin=JSTOR-pdf
http://www.jstor.org/page/info/about/policies/terms.jsp
Victorian Literature and Culture (2001), 109-127. Printed in the United States of America.
Copyright ? 2001 Cambridge University Press. 1060-1503/01 $9.50
"THE SOVEREIGN PEOPLE ARE IN A
BEASTLY STATE": THE BEER ACT OF
1830 AND VICTORIAN DISCOURSE ON
WORKING-CLASS DRUNKENNESS
By Nicholas Mason
i
On July 23, 1830, Parliament passed "An Act to permit the general Sale of Beer and
Cyder by Retail in England." Commonly known as the Beer Act of 1830, this law called
for a major overhaul of the way beer was taxed and distributed in England and Wales. In
place of a sixteenth-century statute that had given local magistrates complete control over
the licensing of brewers and publicans, the Beer Act stipulated that a new type of drinking
establishment, the beer shop, or beer house, could now be opened by any rate-paying
householder in England or Wales (Scotland and Ireland had their own drink laws). For
the modest annual licensing fee of two guineas, rate-payers in England could now pur
chase a license to brew and vend from their own residence.1
In addition to dramatically deregulating the licensing of drink establishments, the
Beer Act also repealed all duties on strong beer and cider. By conservative estimates,
eliminating this tax immediately reduced the cost of a pot of beer by approximately twenty
percent (Harrison, Drink 80). The only major restriction in the new law came in an
amendment added in the House of Lords requiring all beer shops to close by 10 P.M.
Eventually beer-sellers would complain vociferously about the competitive advantage this
early closing time gave to publicans, who could remain open at all times except during
Sunday morning church services. But in the months following the Beer Act's passage,
beer-sellers had few complaints, ...
How prohibition changed spirits around the world low resAudrey Fort
In the years leading up to Prohibition, saloons were found on every street corner, and liquor stores were as common as drug stores. It was a golden age of cocktails; the best bartenders earned as much as the Vice President of the United States. As Prohibition came into effect, these craftsmen chose to exercise their art in exile rather than abandon it. They created an American cocktail culture in cities around the globe. Join Audrey Fort, Eurowinegate Portfolio Director, Sean Frederick from Boston’s Citizen Public House and Philip Duff, owner of Door 74, Netherlands' first Prohibition-style speakeasy, to sample pre- and post- Prohibition cocktails and learn about the lasting effect of Prohibition on spirits and mixology culture from Paris to New York.
Sample Outline for Informative Speech 2Title The Microbrewing W.docxanhlodge
Sample Outline for Informative Speech 2
Title: The Microbrewing World
Speaker: Kyle Haugsness, University of Oklahoma public-speaking student
Specific Purpose: To inform my audience of the history and direction of the microbrewing
industry
Thesis Statement: Although the history of microbrewing in the United States has been less
than ideal, its recent exponential growth has enabled local microbreweries to thrive, giving
you a chance to become a part of this growth.
Introduction
1. Attention-getter: Imagine, if you will, that you are sitting in your favorite chair this
weekend, watching the NCAA basketball championships. You have pizza, potato chips,
remote control, but you are missing something—a beer.
2. Establishment of ethos: The market for microbrewed beer in this country has grown
into a $2-billion-a-year industry. The increasing population of beer drinkers has brought
about a resurgence in the practice of microbrewing. In my hometown of Houston, I had
the opportunity to brew a batch of my very own beer in a local brewery. It was an
enriching experience.
3. Preview (each main point): First I would like to give a brief history of beer brewing,
followed by a look at the explosion of the microbrewing industry and how you can
participate.
(Transition: Now, I will describe the history of microbrewed beer.)
Body
I. The microbrewing industry has had a unique history that has hurt its growth at times,
but it is now experiencing a surge in popularity.
A. The absence of spirits aboard the Mayflower may have led to its docking, as one
passenger’s journal states: “We could not now take time for further search or
consideration, our victuals being much spent, especially our beer” (Johnson, 1996).
1. According to an article titled “A Short History of Brewing in America” (Johnson,
1996), several of our forefathers took the liberty of cultivating the hemp plant, and
many of them enjoyed a cold beer on occasion. William Penn, Samuel Adams,
Thomas Jefferson, and even George Washington often drank their own
homebrewed beverages.
B. The number of microbreweries steadily declined until the era of Prohibition. With the
repeal of Prohibition, the number of breweries grew until they were forced out by
competition and the nationalization of larger firms.
71
(Internal summary: In effect, the microbrewing industry has been down a rocky
road, but in recent years it has regained popularity.)
(Transition: While the history of microbrewing has been dismal, the future looks
very bright.)
II. Bronikowski (1996) notes that in 1995 the craft of microbrewing grew to a $2-billion
industry that increased 51 percent from the previous year.
A. According to David Edgar (1995), who is the director of the Institute for Beer Studies,
microbrew drinkers tend to have a slightly higher education and median income.
B. Not only have sales figures been a testament to the industry’s growth, but
advertising budgets also paint a vivid picture. For example, Pete’s Brewing
Company became the f.
10% of American drinkers, i.e. 24, 000,000 adults, consume on average 74 alcoholic drinks per week! Statistics like this are why breaking into the US market is the Holy Grail for any drinks industry player. One country in theory, legally it operates as 50 different countries, with many different local laws regulating the beverage industry. Whether you’re a brand, a distributor, a retailer or a bartender, understanding this gigantic, complex country is key. Audrey Fort, Eurowinegate US Portfolio Director, will lead a panel of experts who will decrypt the American beverage industry: Christine Sismondo, author of America Walks Into a Bar, the first-ever comprehensive history of the American bar, Ryan Malkin, an attorney specialized in alcohol beverage law, and Tad Carducci, co-owner of multiple successful bars throughout the US. The panel will explain how history shaped the current US alcohol landscape and its segmentation into 50 different states, and will take you through the complexity of the state alcohol laws and its consequences on distribution and promotion. If you ever had questions such as “Can I give/accept free goods? What's a slotting fee? Do I need a license to present my products to a retailer? Can I organize a cocktail competition in the US? What are the social media do's and don'ts?”, then you’re coming to the right seminar. Bonus: send your questions to Audrey Fort on Facebook (PM) at least 3 days ahead and we’ll make sure to answer them during the seminar!
The Sovereign People Are in a Beastly State The Beer Act of.docxchristalgrieg
"The Sovereign People Are in a Beastly State": The Beer Act of 1830 and Victorian Discourse
on Working-Class Drunkenness
Author(s): Nicholas Mason
Reviewed work(s):
Source: Victorian Literature and Culture, Vol. 29, No. 1 (2001), pp. 109-127
Published by: Cambridge University Press
Stable URL: http://www.jstor.org/stable/25058542 .
Accessed: 05/04/2012 15:16
Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at .
http://www.jstor.org/page/info/about/policies/terms.jsp
JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of
content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms
of scholarship. For more information about JSTOR, please contact [email protected]
Cambridge University Press is collaborating with JSTOR to digitize, preserve and extend access to Victorian
Literature and Culture.
http://www.jstor.org
http://www.jstor.org/action/showPublisher?publisherCode=cup
http://www.jstor.org/stable/25058542?origin=JSTOR-pdf
http://www.jstor.org/page/info/about/policies/terms.jsp
Victorian Literature and Culture (2001), 109-127. Printed in the United States of America.
Copyright ? 2001 Cambridge University Press. 1060-1503/01 $9.50
"THE SOVEREIGN PEOPLE ARE IN A
BEASTLY STATE": THE BEER ACT OF
1830 AND VICTORIAN DISCOURSE ON
WORKING-CLASS DRUNKENNESS
By Nicholas Mason
i
On July 23, 1830, Parliament passed "An Act to permit the general Sale of Beer and
Cyder by Retail in England." Commonly known as the Beer Act of 1830, this law called
for a major overhaul of the way beer was taxed and distributed in England and Wales. In
place of a sixteenth-century statute that had given local magistrates complete control over
the licensing of brewers and publicans, the Beer Act stipulated that a new type of drinking
establishment, the beer shop, or beer house, could now be opened by any rate-paying
householder in England or Wales (Scotland and Ireland had their own drink laws). For
the modest annual licensing fee of two guineas, rate-payers in England could now pur
chase a license to brew and vend from their own residence.1
In addition to dramatically deregulating the licensing of drink establishments, the
Beer Act also repealed all duties on strong beer and cider. By conservative estimates,
eliminating this tax immediately reduced the cost of a pot of beer by approximately twenty
percent (Harrison, Drink 80). The only major restriction in the new law came in an
amendment added in the House of Lords requiring all beer shops to close by 10 P.M.
Eventually beer-sellers would complain vociferously about the competitive advantage this
early closing time gave to publicans, who could remain open at all times except during
Sunday morning church services. But in the months following the Beer Act's passage,
beer-sellers had few complaints, ...
Essay about Effects of the Industrial Revolution
Essay on Industrial Revolution
The Industrial Revolution Essay
The Industrial Revolution Essay
Essay on Industrial Revolution
Essay on The First Industrial Revolution
The Industrial Revolution Essay
Essay on Industrial Revolution
Essay on The Industrial Revolution
The Industrial Revolution Essay
Industrial Revolution Essay
Essay about Industurial Revolution
The Industrial Revolution Essay
Essay about The Industrial Revolution in America
Industrial Revolution Essay
Essay on Industrial Revolution
Essay on The Industrial Revolution
Essay On The Industrial Revolution Dbq
Thematic Essay: The Industrial Revolution
Industrial Revolution Essay example
40+ Images and captions explaining a brief history of 500 years of CSR and Corporate Sustainability in pictures. A presentation used at Nottingham University Business School on March 13 2013.
1. BEER DISCUSSION QUESTIONS
1) What are the 4 main ingredients in beer?
2) What are the 2 main categories in beer?
3) What does "ABV" stand for?
4) What does "IBU" stand for?
5) What is America's oldest brewery?
6) What is America's oldest microbrewery?
7) What constitutional amendment outlawed beer 7 alcohol in America?
8) How many calories are in a 12-ounce Bud Light?
9) How many calories are in a 12-ounce Guinness?
ARTICLES DISCUSSION QUESTIONS
A) Dear, economy: This Bud's for you.
1) Approximately how many jobs does the beer industry provide?
2) How much money does the beer industry contribute to the economy each year?
B) Craft Beer Industry Accelerating Sales Growth
1) Who are the "Big 3" companies in the American beer industry?
2) What % does craft brewing represent in the overall US beer market?
C) How the Three-Tiered Beer Distribution System Works
1) Before prohibition, who held ownership stakes in the bars?
2) Who did the 21st Amendment give complete control over alcohol regulation to?
3) What are the 3 tiers of the beer distribution system?
4) Why are small breweries at a disadvantage compared to the large breweries with distributors?
HOW BEER SAVED THE WORLD DISCUSSION QUESTIONS
1) About how long have human beings like us been around?
2) What happened in 9000BC that changed the world forever?
3) The agricultural revolution was started by what?
4) Experts originally thought that barley was harvested to make what?
5) How did primitive people 10,000 years ago accidentally stumble across beer?
6) Experts believe that it was what about beer that changed the world forever?
7) What was the reason for inventing writing?
8) One of the most important word lists (dictionary) has over how many words related to beer?
9) How many jugs of beer did the most powerful Egyptian God Ra ask for in the afterlife?
10) What was the going rate of an Egyptian pyramid builder per day?
11) By the 16th century people drank how many liters of beer per year?
12) Who were the master brewers in medieval Europe?
13) What group of people took over brewing and in the process transformed Europe?
14) What was Ben Franklin's quote about beer?
15) How did beer save the travelers on the Mayflower & determine where they landed?
16) Without barley or hops what did the settlers make their beer with to keep the Plymouth settlement alive?
17) The struggle for freedom from the British began in what tavern?
18) What new type of beer took America by storm in the 19th century?
19) When was the first commercial fridge invented?
20) What did the machine that changed the world make?
2. BEER QUESTIONS
1) What is your favorite beer?
2) What are the 4 main ingredients in beer?
3) What are the 2 main categories of beer?
4) What does "ABV" stand for?
5) What does "IBU stand for?
6) What is America's oldest brewery?
7) What is America's largest microbrewery?
8) What Constitutional Amendment outlawed beer in America?
9) How many calories are in a 12-ounce Bud Light?
10) How many calories are in a 12-ounce Guinness?
3. BEER 101
I. HISTORY
II. BREWING
III. TYPES
IV. MICROBREWERIES
5. BEER IS THE 3RD MOST POPULAR DRINK IN THE WORLD.
6. TODAY THE BEER BREWING INDUSTRY IS A GLOBAL
BUSINESS.
-MORE THAN 35 BILLION GALLONS ARE SOLD GLOBALLY
PER YEAR.
-THE SALE OF BEER PRODUCES TOTAL GLOBAL
REVENUUES OF $300 BILLION EACH YEAR.
-THE ANHEUSER-BUSCH InBEV COMPANY IS THE LARGEST
BREWER IN THE WORLD.
7. ANHEUSER-BUSCH InBEV
-HOLDS 25% OF THE GLOBAL BEER MARKET SHARE.
-GENERATED $37 BILLION REVENUE IN 2009.
-45% OF SALES COME FROM NORTH AMERICA.
-EMPLOYS 116,000 PEOPLE IN OVER 30 COUNTRIES.
9. BEER IS ONE OF THE WORLD’S OLDEST PREPARED
BEVERAGES.
-DATES BACK TO 9500 BC.
-RECORDED IN THE WRITTEN HISTORY OF ANCIENT
EGYPT.
-ARCHAEOLOGISTS SPECULATE THAT BEER WAS
INSTRUMENTAL IN THE FORMATION OF CIVILIZATIONS.
10. -THE OLDEST KNOW ARCHAEOLOGICAL EVIDENCE OF
BREWING DATES BACK TO 7000 BC.
-THE OLDEST KNOWN CHEMICAL EVIDENCE OF BEER
DATES BACK TO 3500 BC.
-THE WRITTEN WORD WAS INVENTED BY THE SUMERIANS
IN 3000 BC. A BEER RECIPE WAS FOUND AMONG THE
EARLIEST SUMERIAN TABLETS IN A POEM “THE HYMN TO
NINKASI” (THE GODDESS OF BREWING).
11. -BEER WAS SPREAD THROUGH EUROPE BY GERMANIC &
CELTIC TRIBES AS FAR BACK AS 3000 BC.
-EARLY EUROPEAN BEERS CONTAINED:
-FRUITS
-HONEY
-SPICES
-TYPES OF PLANTS
-THEY DID NOT CONTAIN A
CURRENT COMMON INGREDIENT:
-HOPS
12. -DURING THE FIRST HALF OF THE MIDDLE AGES (500-1000
AD) BREWING BEGINS TO BE PRACTICED IN EUROPE.
-IT WAS USED FOR TRADING, PAYMENT, & TAXING.
-HOPS BEGINS TO BE USED IN THE BREWING PROCESS IN
1000 AD.
-BEER MAKING BECOMES A COMMERCIAL ENTERPRISE IN
GERMANY, AUSTRIA, & ENGLAND IN 1200 AD.
13. REINHEITSGEBOT
“GERMAN BEER PURITY LAW”
-ENACTED ON APRIL 23, 1516 BY KING WILHELM IV OF PRUSSIA.
-STATES THAT THE ONLY INGREDIENTS ALLOWED TO BE USED
FOR BREWING BEER ARE BARLEY, HOPS, & WATER.
-ENACTED FOR 2 REASONS:
1) HEALTH
-BEER = HYDRATION.
2) ECONOMICS
-BARLEY = BIG BUSINESS.
14. OKTOBERFEST
-ESTABLISHED IN MUNICH ON OCTOBER 12, 1810 AS AN
OFFICIAL BEER FESTIVAL.
-16 DAY FESTIVAL FROM LATE SEPTEMBER TO FIRST
WEEKEND IN OCTOBER.
-ORIGINAL FESTIVAL WAS TO CELEBRATE THE
MARRIAGE OF CROWN PRINCE LUDWIG TO PRINCESS
THERESE OF BAVARIA.
-5+ MILLION PEOPLE ATTEND EVERY YEAR.
-SINCE 1950 THE FESTIVAL HAS OPENED WITH A 12 GUN
SALUTE & THE TAPPING OF THE FIRST KEG OF
OKTOBERFEST BEER BY THE INCUMBENT MAYOR OF
MUNICH.
18. -1587: THE FIRST BEER WAS BREWED IN THE NEW WORLD IN
VIRGINIA, BUT THE COLONISTS SENT REQUESTS TO ENGLAND
FOR BETTER BEER.
-1612: THE FIRST COMMERCIAL BREWERY OPENED IN NEW
AMSTERDAM (NEW YORK).
-1620: PILGRIMS LAND AT PLYMOUTH ROCK BECAUSE THEIR
BEER SUPPLIES WERE RUNNING LOW.
-SOLDIERS IN THE REVOLUTIONARY WAR RECEIVED RATIONS
OF A QUART OF BEER/DAY.
19. THE MODERN ERA OF US BREWING BEGAN IN THE 1800’S
-1829: THE OLDEST OPERATING BREWING COMPANY IN
THE US IS ESTABLISHED.
-D.G. YUENGLING & SON.
-1870: ADOLPHUS BUSCH PIONEERS THE USE OF DOUBLE-
WALLED RAILCARS, A NETWORK OF ICEHOUSES TO MAKE
BUDWEISER THE FIRST NATIONAL BRAND.
-1876: PASTEURIZATION DEVELOPED TO STABILIZE BEERS
22 YEARS BEFORE THE PROCESS WAS APPLIED TO MILK.
-1860: COMMERCIAL REFRIGERATION IS DEVELOPED.
-1880: APPROXIMATELY 2,300 BREWERIES IN US.
-1892: THE CROWN CAP IS INVENTED IN BALTIMORE BY
WILLIAM PAINTER.
20. D.G. YUENGLING & SON
“YUENGLING”
-HEADQUARTERED IN POTTSVILLE, PA.
-FOUNDED BY DAVID YUENGLING AS “EAGLE BREWERY” IN 1829.
-CHANGED NAME TO “D.G. YUENGLING & SON” IN 1873 WHEN
FREDERICK YUENGLING JOINED HIS FATHER IN RUNNING THE
COMPANY.
-PRODUCES 3.6 MILLION BARRELS ANNUALLY, WHICH PLACES IT 6TH
AMONG AMERICAN COMMERCIAL BREWERIES.
21. VOLSTEAD ACT
-A BILL ENACTED BY CONGRESS ON OCTOBER 28, 1919 ESTABLISHING THE
LEGAL DEFINITION OF INTOXICATING LIQUOR, AS WELL AS THE
PENALTIES FOR PRODUCING IT.
-PURPOSE:
1) TO PROHIBIT INTOXICATING BEVERAGES (.5% ALCOHOL).
2) TO REGULATE THE MANUFACTURE, PRODUCTION, USE & SALE OF
HIGH-PROOF SPIRITS.
3) TO ENSURE AN AMPLE SUPPLY OF ALCOHOL & PROMOTE ITS USE IN
SCIENTIFIC RESEARCH FOR THE DEVELOPMENT OF FUEL, DYE, &
OTHER LAWFUL INDUSTRIES.
22. PROHIBITION
-18TH AMENDMENT OF CONSTITUTION WAS RATIFIED ON
JANUARY 16, 1919 & WENT INTO EFFECT ON JANUARY 17,
1920.
-IT REDUCED THE AMOUNT OF LIQUOR CONSUMED, BUT
ALSO STIMULATED THE PROLIFERATION OF
UNDERGROUND CRIMINAL ACTIVITY.
-BOOTLEGGING: THE ILLEGAL BUSINESS OF
TRANSPORTING ALCOHOLIC BEVERAGES WHERE SUCH
TRANSPORTATION IS FORBIDDEN BY LAW.
-SPEAKEASY: AN ESTABLISHMENT THAT ILLEGALLY
SOLD ALCOHOLIC BEVERAGES.
-DECEMBER 5, 1933: 21ST AMENDMENT WAS RATIFIED &
REPEALED 18TH AMENDMENT.
24. 1) In the eleven years since hosting its last Super Bowl, New Orleans has completely transformed
itself, establishing new industries, fostering entrepreneurship, and creating an economic impact
through the city’s what?
-CREATIVE ENERGY
2) What three-year-old sports, theater, and entertainment production company, whose timely
entrance into the New Orleans market has made them the city’s premier provider of event design
and management?
-THE SOLOMON GROUP
3) During the rebranding and multi million-dollar renovation of the Mercedes-Benz Superdome, The
Solomon group was hired to design and install a comprehensive multi-media system for the
superdome’s outdoor entertainment venue called what?
-CHAMPION SQUARE
4) What Arizona company has been designing and fabricating graphics for the NFL since Super
Bowl XLII?
-BLUEMEDIA
25. 5) What company created products using 15,000 square feet of fabric from Super Bowl
XLIV banners in order to raise money for several environmental initiatives & make Super
Bowl XLVII the most environmentally-friendly sporting event ever?
-REpurposingNOLA
6) What will the companies Strike It Green & the Green Project be doing in an effort to
bring life to materials that are otherwise thrown out and wasted?
-RECYCLING PROPS, BASE MATERIALS, & CARPETING FROM THE SUPER BOWL SETS
& EVENTS
7) What New Orleans-based company has been given the opportunity to distribute their
fresh fruit cocktails to the masses at The NFL Experience theme park, the NFL Tailgate
Party, and the NFL and Super Bowl Host Committee’s Media Party?
-COOL FRUIT SENSATIONS
27. 1) The Super Bowl drives the sales of how many cases of beer?
-51 MILLION
2) What category of beer is an excellent accompaniment for spicy wings?
-LAGER
3) What brewery's name is taken from the name of an island off the New Hampshire/Maine coast?
-SMUTTYNOSE BREWING COMPANY
4) What Maine brewery specializes on Belgian beer styles?
-ALLAGASH BREWING COMPANY
5) What new York brewery specializes in Belgian-style ales?
-BREWERY OMMEEGANG
6) What family-owned, regional brewery from New York has been in business since the 1800s?
-SARANAC
28.
29. 1) About how long have human beings like us been around?
-100,000 YEARS
2) What happened in 9000BC that changed the world forever?
-HUNTERS & GATHERERS IN THE MIDDLE EAST STOPPED WANDERING & STARTED
FARMING
3) The agricultural revolution was started by what?
-BARLEY
4) Experts originally thought that barley was harvested to make what?
-BREAD
5) How did primitive people 10,000 years ago accidentally stumble across beer?
-HUNTER GATHERERS COLLECTED BARLEY IN POTS. WHEN THEY LEFT IT & IT RAINED THE
WET BARLEY PRODUCED SUGARS. MORE RAIN & WILD YEAST CONVERTS THE BARLEY
INTO CO2 & ALCOHOL. THE FIRST BEER.
30. 6) Experts believe that it was what about beer that changed the world forever?
-BEER’S “FEEL GOOD FACTOR”
7) What was the reason for inventing writing?
-THE NEED TO RECORD THE PRODUCTION & DISTRIBUTION OF COMMODITIES LIKE
BEER
8) One of the most important word lists (dictionary) has over how many words related to
beer?
-160
9) How many jugs of beer did the most powerful Egyptian God Ra ask for in the afterlife?
-1,000
10) What was the going rate of an Egyptian pyramid builder per day?
-1 GALLON OF BEER
31. 11) By the 16th century people drank how many liters of beer per year?
-300
12) Who were the master brewers in medieval Europe?
-MONKS
13) What group of people took over brewing and in the process transformed Europe?
-ENTREPRENEURS
14) What was Ben Franklin's quote about beer?
-BEER IS PROOF THAT GOD LOVES US & WANTS US TO BE HAPPY
15) How did beer save the travelers on the Mayflower & determine where they landed?
-KEPT THEM ALIVE BY KEEPING THEM HYDRATED BECAUSE WATER WOULD SPOIL.
HOPS KEPT THE BEER FROM SPOILING. THE SHIP RAN OUT OF BEER SO THEY HAD TO
LAND AT A CLOSER POINT (PLYMOUTH)
32. 16) Without barley or hops what did the settlers make their beer with to keep
the Plymouth settlement alive?
-ACORNS
17) The struggle for freedom from the British began in what tavern?
-GREEN DRAGON TAVERN IN BOSTON
18) What new type of beer took America by storm in the 19th century?
-LAGER (ARRIVED IN THE 1840’S WITH GERMAN IMMIGRANTS)
19) When was the first commercial fridge invented?
-1881 (THE COLD AMMONIA MACHINE)
20) What did the machine that changed the world make?
-BEER BOTTLES (1904 BY MICHAEL OWENS)
35. 1) WATER
-BEER IS COMPOSED MOSTLY OF WATER (90%).
-DIFFERENT REGIONS HAVE WATER WITH DIFFERENT
MINERAL COMPONENTS THAT ARE BETTER SUITED FOR
MAKING CERTAIN TYPES OF BEER.
-DUBLIN, IRELAND HAS HARD WATER WHICH IS WELL SUITED
FOR A STOUT.
-BURTON, ENGLAND HAS GYPSUM IN ITS WATER WHICH
BENEFITS MAKING PALE ALE.
36. 2) BARLEY
-BEER NEEDS A STARCH SOURCE TO PROVIDE THE
FERMENTABLE MATERIAL.
-THE STARCH SOURCE IS ALSO A KEY DETERMINANT OF THE
STRENGTH & FLAVOR OF THE BEER.
-THE MOST COMMON STARCH SOURCE USED IS BARLEY.
-BARLEY IS A CEREAL GRAIN.
37. 3) HOPS
-HOPS ARE THE FLOWER PORTION OF THE HOP VINE.
-THE MAJOR COMMERCIAL USE OF HOPS IS AS A BEER INGREDIENT.
-HOPS PROVIDE 2 MAIN PURPOSES TO BEER:
1) FLAVORING AGENT
2) PRESERVATIVE AGENT
-HOPS CONTAIN SEVERAL CHARACTERISTICS THAT BREWERS
DESIRE:
-CONTRIBUTE TO A BITTERNESS THAT BALANCES THE
SWEETNESS OF THE MALT (IBV).
-CONTRIBUTE FLORAL, CITRUS, &
HERBAL AROMAS AND FLAVORS TO BEER.
38. 4) YEAST
-A MICRO-ORGANISM CLASSIFIED IN THE FUNGI KINGDOM.
-RESPONSIBLE FOR FERMENTATION IN BEER.
-METABOLISES THE SUGARS EXTRACTED FROM THE BARLEY.
39.
40. 1) MALTING
-THE PROCESS WHERE THE BARLEY IS MADE READY FOR BREWING.
-3 STEPS:
A) STEEPING
-THE BARLEY IS PUT INTO A VAT WITH WATER & SOAKED FOR 40
HOURS.
B) GERMINATION
-THE BARLEY IS SPREAD OUT ON THE FLOOR OF THE GERMINATION
ROOM FOR 5 DAYS TO ALLOW THE STARCHES TO BREAKDOWN.
-THE RESULTING PRODUCT IS CALLED “GREEN MALT.”
C) KILNING
-GREEN MALT IS DRIED OUT USING A HIGH TEMPERATURE KILN.
-WHEN KILNING IS COMPLETE THE FINISHED PRODUCT IS CALLED “MALT.”
41.
42. 2) MASHING
-CONVERTS THE STARCHES RELEASED DURING MALTING INTO
SUGARS THAT CAN BE FERMENTED.
-THE MILLED GRAIN IS DROPPED INTO A LARGE VESSEL CALLED A
“MASH TUN.”
-THE GRAIN & WATER ARE MIXED TOGETHER IN THE MASH TUN TO
CREATE A CEREAL MASH.
44. 4) BOILING
-WORT IS MOVED INTO A LARGE TANK KNOWN AS A
“KETTLE” WHERE IT IS BOILED WITH HOPS.
-IMPORTANT DECISIONS ABOUT FLAVOR, COLOR, &
AROMA ARE MADE DURING THIS STAGE.
45. 5) WHIRLPOOLING
-SEPARATES THE TRUB FROM THE WORT
-TRUB: LEFTOVER SEDIMENT
-SMALLER BREWERIES OFTEN USE THE BREW KETTLE AS
A WHIRLPOOL
46. 6) FERMENTING
-THE HOPPED WORT IS COOLED IN A “HEAT EXCHANGER.”
-AFTER COOLED, IT GOES INTO A “FERMENTATION TANK” WHERE
YEAST IS ADDED.
-DURING FERMENTATION THE SUGARS TURN INTO ALCOHOL.
47. 7) CONDITIONING
-THE FERMENTED LIQUID IS PUT INTO A “CONDITIONING
TANK” & ALLOWED TO AGE FOR SEVERAL WEEKS TO
SEVERAL MONTHS.
51. 1) What category of beer is made with "top-fermenting" strains of yeast which means that the yeast
ferments at the top of the fermentation tank?
-ALE
2) What category of beer ferments best at warmer temperatures, usually around room temperature
and up to about 75° Fahrenheit?
-ALE
3) What category of beer uses "bottom-fermenting" yeasts which sink to the bottom of the tank and
ferment there, and because they collect on the bottom of the tank, they can often be reused?
-LAGER
4) What category of beer ferments at colder temperatures (46-59°F)?
-LAGER
5) What category of beer tends to mature and ferment faster: ales or lagers?
-ALE
52. 6) What category of beer typically ferments over longer periods of time?
-LAGER
7) The word "lager" comes from what German word, and what does that word mean?
-LAGERN
8) What style of beer, a type of pale ale, got its name from the high strength recipe that was needed
for the beer to make the long trip from England to India?
-INDIA PALE ALE (IPA)
9) Pilsner, a type of pale lager, got its name from what city where it was first produced in 1842?
-PILSEN (CZECH REPUBLIC)
10) What was the first pilsner beer in the world?
-PILSNER URQUELL
53. 11) What dark style of beer got its name as a result of its popularity with street & river workers in
London in the 18th century?
-PORTER
12) What type of beer got its name as being a generic term given to the strongest porter beers?
-STOUT
13) What strong, high alcohol content ale beer got its name because it can be strong as wine?
-BARLEYWINE
14) Unlike conventional ales & lagers, what distinctive type of beer is produced by spontaneous
fermentation?
-LAMBIC
15) What German style wheat beer is served in its traditional, unfiltered form?
-HEFEWEIZEN
55. ALCOHOL BY VOLUME (ABV):
-WORLDWIDE STANDARD FOR HOW MUCH ALCOHOL IS CONTAINED IN AN
ALCOHOLIC BEVERAGE
-BEER IS TYPICALLY AROUND 5%
-SAM ADAMS RELEASED “UTOPIAS” IS 2002 AS THE STRONGEST
COMMERCIAL BEER IN THE WORLD AT 24% ABV
-CURRENT STRONGEST BEER IN THE WORLD IS “ARMAGEDDON” BY
BREWMEISTER (SCOTLAND) AT 65%
56. INTERNATIONAL BITTERNESS UNITS SCALE (IBU):
-PROVIDES A MEASURE OF THE BITTERNESS OF BEER
-DETERMINED BY THE HOPS USED DURING BREWING
-SCALE IS BETWEEN 1-100
-DOGFISH HEAD 60 MINUTE IPA: 60 IBU
-BUD LIGHT: 10 IBU
58. ALE
-ORIGINATED IN BRITAIN
-FERMENTED AT ROOM TEMPERATURE WITH TOP-FERMENTING YEAST
-TENDS TO CONTAIN MORE HOPS & MALT THAN LAGER
-AS A RESULT, ALE HAS A MORE BITTER & NUTTIER TASTE
60. PALE ALE
-TERM ORIGINALLY USED TO DISTINGUISH THESE ALSES FROM PORTERS & STOUTS
-TRADITIONALLY GOLDEN TO COPPER IN COLOR
-HIGH IN FLAVOR & BITTERNESS
62. BROWN ALE
-DRY & SWEET
-VERY LITTLE HOP FLAVOR
-NUTTY TASTING BUT CONTAIN NONE
63. INDIA PALE ALE (IPA)
-STYLE OF PALE ALE DEVELOPED IN ENGLAND IN 1700’s
-TO KEEP BEER FROM SPOILING ON THE TRIP FROM ENGLAND TO INDIA, EXTRA HOPS
WERE ADDED
64. EXTRA SPECIAL BITTER (ESB)
-MEDIUM TO STRONG HOP BITTERNESS (30-55 IBU)
-STRONGER ALCOHOL CONTENT (5-7 ABV)
69. LAMBICS
-REPRESENT THE OLDEST STYLE OF BEER FOUND IN
THE MODERN WORLD
-SPECIFIC TO BRUSSELS, BELGIUM
-DEFINING CHARACTERISTIC IS THE USE OF WILD
YEAST OR “SPONTANEOUS” FERMENTATION
-MOST HAVE FERMENTATION PERIODS OF 2-3 YEARS
IN WOODEN CASKS
70. LAGER
-ORIGINATED IN GERMANY
-FERMENTED BETWEEN 45 & 57 DEGREES WITH BOTTOM-FERMENTING YEAST THAT
CAN BE RE-USED
-COLDER BREWING GIVES LAGER A CRISP FLAVOR
-YEAST USED TO FERMENT LAGER CAN BE REUSED FROM ONE BATCH TO ANOTHER
SO IT IS MORE ECONOMICAL THAN ALE
71. PILSNER
-TYPE OF PALE LAGER
-TOOK ITS NAME FROM THE CITY OF PILSEN, CZECH
REPUBLIC WHERE IT WAS FIRST PRODUCED
72. BOCK
-STRONG BEERS (6.25%+) THAT ORIGINATED FROM EINBECK, GERMANY
(1250)
-DARK BEERS PRIMARILY MADE OF WHEAT
76. CRAFT BREWERY
-AMERICAN BREWERS ASSOCIATION DEFINES AS:
-SMALL, INDEPENDENT, & TRADITIONAL
-PRODUCTION SIZE LESS THAN 6,000,000 BEER BARRELS/YEAR
-CANNOT BE MORE THAN 24% OWNED BY ANOTHER
ALCOHOLIC BEVERAGE COMPANY THAT IS NOT ITSELF CRAFT
BREWERY
BREW PUB
-A PUB OR RESTAURANT THAT BREWS BEER ON THE PREMISES
77. ACCORDING TO THE ASSOCIATION OF BREWERS (AUGUST 2012)
-OUT OF 2,126 US BREWERIES, 2,075 ARE CRAFT BREWERIES (97%)
80. 3-TIER ALCOHOL DISTRIBUTION SYSTEM
-ESTABLISHED AFTER THE REPEAL OF PROHIBITION.
-SYSTEM OF ALCOHOL DISTRIBUTION IN US.
1) PRODUCERS (BREWERIES)
2) DISTRIBUTORS
3) RETAILERS (BARS, LIQUOR STORES, GROCERY STORES,
ETC.)
-PRODUCER SELLS TO DISTRIBUTOR.
-DISTRIBUTOR SELLS TO RETAILER.
-ONLY RETAILERS MAY SELL TO CONSUMERS.
81. -BEER IS THE MOST POPULAR ALCOHOLIC BEVERAGE IN
AMERICA
-ACCOUNTS FOR ABOUT 85% OF THE VOLUME OF
ALCOHOLIC BEVERAGES SOLD IN US EACH YEAR
-NEARLY 80% OF CONVENIENCE STORES SELL BEER
-CONVENIENCE STORE INDUSTRY SELLS MORE THAN 2
BILLION US GALLONS OF BEER EACH YEAR
-ROUGHLY 1/3 OF ALL BEER PURCHASED IN THE US
82.
83. 1) BY 1900, HOW MANY BREWERIES WERE IN AMERICA?
2) BY 1978, HOW MANY BREWERIES WERE IN AMERICA?
3) WHAT WAS ANHEUSER-BUSCH’S MARKET SHARE IN 1965?
4) WHAT WAS ANHEUSER-BUSCH’S MARKET SHARE IN 1985?
5 WHAT WAS ANHEUSER-BUSCH’S MARKET SHARE IN 2005?
6) HOW MANY BEERS DOES ANHEUSER-BUSCH SELL TODAY IN AMERICA?
7) WHAT % OF THE US BEER MARKET DO THE BIG 3 BREWERIES MAKE UP?
8) WHAT % OF THE BEERS SOLD TODAY COME FROM INDEPENDENT BREWERIES?
9) WHAT WAS SAM’S FIRST OBSTACLE WITH OPENING DOGFISH HEAD IN DELAWARE?
10) IN REGARDS TO DISPLAYING BEER ON SHELVES, WHAT IS THE “BILLBOARD EFFECT?”
11) WHAT POSITION IS MOST IMPORTANT WHEN DIPLAYING ON SHELVES?
12) WHAT IS A “CATEGORY CAPTAIN?”
13) WHO IS THE CATEGORY CAPTAIN IN 75% OF THE TOP GROCERY CHAINS?
14) WHO IS THE OFFICAL BEER SPONSOR OF THE NFL?
15) HOW MANY BRANDS ARE PART OF THE ANHEUSER-BUSCH FAMILY?
16) WHY DID ANHEUSER-BUSCH SUE DOGFISH HEAD?
17) SAM BELIEVES THAT LIFE IS TOO SHORT TO DRINK WHAT KIND OF BEER?
84. AT THE TIME OF THE DOCUMENTARY THE BIG 3 AMERICAN
BREWERIES WERE:
85. •90% OF BEER THAT IS DISTRIBUTED THROUGH DISTRIBUTORS IS FROM THE BIG 3.
•”MY PASSIONATE LIFE’S WORK IS THEIR INDUSTRIAL WASTE.”
-JIM KOCH, BOSTON BEER COMPANY
•70% OF AB DISTRIBUTORS ONLY DISTRIBUTE AB.
•85% OF BEER SOLD IN AMERICA IS LIGHT LAGER.
•“IT’S AS IF ALL WE KNEW ABOUT FOOD CAME FROM McDONALD’S.”
-JIM KOCH, BOSTON BEER COMPANY
86. “THEIR WEAPON IS ADVERTISING & OUR WEAPON IS
WHAT’S IN THE BOTTLE.”
-SAM CALAGIONE, FOUNDER DOGFISH HEAD
•BIG 3 SPEND MORE THAN $1.5 BILLION/YEAR ON
ADVERTISING.
87. BILLBOARD EFFECT
•THE BIG 3 SELL THEIR PRODUCTS IN VARIOUS PACKAGES
TO CREATE A “BILLBOARD EFFECT.”
•“THEIR GOAL: MAXIMIZING SHAREHOLDER REVENUE.
OUR GOAL: MAXIMIZING TASTE FOR OUR CUSTOMER.”
-SAM CALAGIONE, DOGFISH HEAD
88. CATEGORY KILLER
•A BRAND CREATED TO DESTROY THE COMPETITION.
•“EVERYTHING THAT THEY DO REAKS OF IDENTITY
THEFT.”
-SAM CALAGIONE, DOGFISH HEAD