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WHAT GLUE AND HAIRSPRAY CAN’T FIX
BECOMING A MODERN
ENGINEERING
ORGANIZATION
FLORIAN ROSCHECK, HENKEL, 2025-03-27
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WHO OF US
WASHED CLOTHES
LAST WEEKEND?
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WHO OF US USED
BEAUTY CARE
PRODUCTS
THIS MORNING?
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WHO OF US CAME HERE BY
TRAIN, CAR,
OR AIRPLANE?
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Sr. Data Scientist
§ Joined Henkel in 2021
One of first employees in Data & Analytics department
§ Applying data science in R&D
§ Leader of engineering culture initiatives
Data & Analytics Blog, Henkel Data Club, Product Mindset Workshops
§ Online instructor for Apache Spark
§ Background: 7.5 yrs in USA in data science and engineering, studied
wind engineering and mechanical engineering in Germany
FLORIAN
ROSCHECK
LinkedIn
THIS IS US
IN30 SEC!
BECOMING A MODERN ENGINEERING ORGANIZATION
9
WHO OF YOU HAS
DIGITALIZATION
IN THEIR CORPORATE STRATEGY?
COMPETITIVE EDGE
BECOMING A MODERN ENGINEERING ORGANIZATION
HENKEL’S STRATEGY:
PURPOSEFUL GROWTH
WINNING
PORTFOLIO
FUTURE-READY
OPERATING
MODELS
COLLABORATIVE CULTURE &
EMPOWERED PEOPLE
INNOVATION SUSTAINABILITY DIGITALIZATION
11
OUR SETUP
4 YEARS AGO
BECOMING A MODERN ENGINEERING ORGANIZATION
THE BUSINESS
GENERATE AND
CONCEPTUALIZE IDEAS
IT
MAKE PLANS
CONSULTANCY
IMPLEMENT
CONSULTANCY
IMPLEMENT
HOW DO YOU CREATE A COMPETITIVE DIGITAL EDGE WITH THIS STRUCTURE?
12
BECOMING A MODERN ENGINEERING ORGANIZATION
A LEGACY SETUP
HOLDING US BACK
§ High overhead due to fractured IT landscape
§ Inferior quality due to lack of implementation
accountability
§ Incoherent user experience and security due to lack
of domain expertise
§ Slow pace of development due to project-based
execution
Managing IT as a part of doing business.
A MODERN SETUP
PUSHING US FORWARD
§ Prioritize efficient use of resources
§ Provide reliable foundations for scaling tech
innovations
§ Produce consistently reliable and secure digital
products
§ Pivot effortlessly through fast and agile learning
Embracing IT as a lever to business excellence.
13
BECOMING A MODERN ENGINEERING ORGANIZATION
SHIFTING
NEEDS
14
BECOMING A MODERN ENGINEERING ORGANIZATION
A MODERN SETUP
PUSHING US FORWARD
§ Prioritize efficient use of resources leveraging great
talent
§ Provide empowering foundations for scaling tech
innovations
§ Produce consistently reliable and secure digital
products
§ Pivot effortlessly through fast and agile learning
Embracing IT as a lever to business excellence.
15
BECOMING A MODERN ENGINEERING ORGANIZATION
2020
OUR EVOLUTION
IN 3 WAVES
BECOMING A MODERN ENGINEERING ORGANIZATION
POCKETS OF
GEEKINESS
EATING THE
PROCESS
MONSTER
LARGE-SCALE
EMPOWERED
TEAMS
17
POCKETSOF
GEEKINESS
BECOMING A MODERN ENGINEERING ORGANIZATION
HOWTO
ATTRACTGREATTECHTALENT?
&
RETAIN
19
HENKEL DATA &
ANALYTICS BLOG
§ Goal: Attract and
retain tech talent
§ Reflect our tech
culture to the
outside
§ Empower talent via
thought leadership
positioning
§ Document our tech
medium.com/
henkel-data-and-analytics
BECOMING A MODERN ENGINEERING ORGANIZATION
HOWTOPROMOTE
FAST LEARNING?
&
CUMULATIVE
21
BECOMING A MODERN ENGINEERING ORGANIZATION
WIDE
E
E
P
22
BECOMING A MODERN ENGINEERING ORGANIZATION
E
E
P
WIDE
23
BECOMING A MODERN ENGINEERING ORGANIZATION
HENKEL DATA CLUB
COMMUNITY OF PRACTICE
Why I’m getting this
error during
installation?
Am I the only one
facing this issue?
How can I safely use
Python?
How can I access
this data?
Data practices often underdeveloped at
most companies and employees feel
isolated.
24
BECOMING A MODERN ENGINEERING ORGANIZATION
UPSKILLING
ACROSS THE ORG
HENKEL
DATA CLUB
Sharing of best practices around data
use helps break down knowledge silos.
25
LONG-TERM MISSION
BIG-TIME ENGAGEMENT
BECOMING A MODERN ENGINEERING ORGANIZATION
Our geeky Henkel Data Club community is thriving.
§ Open to Henkel data professionals and enthusiasts
§ Meet once a month online for an hour, 2-3 talks from employees
on various data skill levels
§ Grew to community of 1k people over 3+ years
§ Teams group has become platform for data-related exchange
across all business units
§ Member quote:
“I made a new contact through the HDC that has helped me with
my efforts to learn Python for data visualization and analysis.”
26
BECOMING A MODERN ENGINEERING ORGANIZATION
WIDE
E
E
P
27
FROM SMALL TO BIG
FROM CHAOS TO STRUCTURE
BECOMING A MODERN ENGINEERING ORGANIZATION
Hackathons enabled us to templatize our data infrastructure.
”Standardization is about empowerment.
When done right, standardization boosts developer productivity and lets data
scientists focus on core business problems. But it requires upfront investment and
can be hard to prove its value.
Hackathons help by starting small while demonstrating scalability.
Using Cookiecutter and infrastructure as code, we built templates that spin up full
applications from scratch. As our library grew, so did trust in standardization—
leading us to unify our templates into The Cookie Jar, giving our product and
team a strong identity.
Today, it continues to evolve, simplifying development while fostering a
culture of best practices and collaboration.” – by Marina Gateva
Marina Gateva
As a Team Lead, Marina is guiding
machine learning engineers in defining
and exposing MLOps best practices on
Henkel's central data platform. Her focus
lies in enabling data scientists and
engineers with scalable, secure, and
standardized workflows while maintaining
flexibility for innovation.
29
OUR SETUP
GAINING IN-HOUSE IMPLEMENTATION CAPABILITIES
BECOMING A MODERN ENGINEERING ORGANIZATION
THE BUSINESS
GENERATE AND
CONCEPTUALIZE IDEAS
IT
MAKE PLANS
TECH TALENT
IMPLEMENT
CONSULTANCY
IMPLEMENT
30
OUR EVOLUTION
IN 3 WAVES
BECOMING A MODERN ENGINEERING ORGANIZATION
POCKETS OF
GEEKINESS
EATING THE
PROCESS
MONSTER
LARGE-SCALE
EMPOWERED
TEAMS
31
EATING THE
PROCESS MONSTER
WHERE IS
THE PROCESS MONSTER?
BECOMING A MODERN ENGINEERING ORGANIZATION
THE BUSINESS
GENERATE AND
CONCEPTUALIZE IDEAS
IT
MAKE PLANS
TECH TALENT
IMPLEMENT
CONSULTANCY
IMPLEMENT
Unidirectional flow of work limits
business-enabling IT potential
33
HACKING THE
BUSINESS-IT INTERFACE
BECOMING A MODERN ENGINEERING ORGANIZATION
THE
BUSINESS
IT
FAST AND EFFICIENT
VIA AGILE WAYS OF WORKING
RELIABLE AND SECURE
VIA BIZDEVOPS TEAMS
EMPOWERING FOUNDATION
VIA OUR DATA MESH
34
FAST AND EFFICIENT
VIA AGILE WAYS OF WORKING
BECOMING A MODERN ENGINEERING ORGANIZATION
THE
BUSINESS
IT
DISCOVERY SETUP
DELIVERY
Design
Thinking
Product
Owner
Scaling
Agile
AGILE TRAINING PORTFOLIO
SCRUM WORKFLOW
EMPLOYEE-LED INITIATIVES
35
BECOMING A MODERN ENGINEERING ORGANIZATION
DESIGN THINKING
WORKSHOP WITH HASSO
PLATTNER INSTITUTE
Mutually upskilling the
business and IT
HANDS-ON
LEARNING
36
RELIABLE AND SECURE DIGITAL PRODUCTS
WITH BIZDEVOPS TEAMS
BECOMING A MODERN ENGINEERING ORGANIZATION
THE
BUSINESS
BIZDEVOPS
TEAM
BUSINESS OWNER
DESIGNER
DATA SCIENTIST
DATA OWNER
DATA
ENGINEER
SCRUM
MASTER
IT
PRODUCT
OWNER
37
AN EMPOWERING FOUNDATION
WEAVING OUR DATA MESH
BECOMING A MODERN ENGINEERING ORGANIZATION
DATA PLATFORM
GOVERNANCE
ENABLING
TEAM
IT
THE
BUSINESS
DATA
PRODUCTS
BIZDEVOPS TEAM
BIZDEVOPS TEAM
38
OUR SETUP
DRYING UP THE WATERFALL
BECOMING A MODERN ENGINEERING ORGANIZATION
THE BUSINESS
GENERATE AND
CONCEPTUALIZE IDEAS
IT
MAKE PLANS
TECH TALENT
IMPLEMENT
CONSULTANCY
IMPLEMENT
39
OUR EVOLUTION
IN 3 WAVES
BECOMING A MODERN ENGINEERING ORGANIZATION
POCKETS OF
GEEKINESS
EATING THE
PROCESS
MONSTER
LARGE-SCALE
EMPOWERED
TEAMS
40
LARGE-SCALEEMPOWERED
TEAMS
BECOMING A MODERN ENGINEERING ORGANIZATION
WETRUST
OURENIGINEERSWITH
PROBLEMS
TOSOLVE
42
OUR SETUP
BUILDING A BRIDGE OF TRUST
BECOMING A MODERN ENGINEERING ORGANIZATION
THE BUSINESS
GENERATE AND
CONCEPTUALIZE IDEAS
IT
MAKE PLANS
TECH TALENT
IMPLEMENT
CONSULTANCY
IMPLEMENT
ENGINEERS + BUSINESS COLLABORATE
ON PLANNING
43
MOHAMMAD’S
EMPOWERMENT STORY
BECOMING A MODERN ENGINEERING ORGANIZATION
”We had blurry accountability and hardly clear
ownership for our services.”
§ Problem: Data products on Henkel Data Platform broke and
it was not clear who was responsible for fixing it. Ownership
data was scattered across different places.
§ Solution: Mohammad
– Created an initiative to solve the problem
– Gathered customers and lead discovery
– Identified Backstage tool as adequate solution
– Gathered a team and kickstarted implementation!
§ ”I am passionate about solving important, not-urgent
problems – it’s what we need to get to the next level!” MOHAMMAD SHARAF
Data Platform Service Developer
44
BUILDING A DATA PLATFORM
HOW WE STARTED
BECOMING A MODERN ENGINEERING ORGANIZATION
DATA PLATFORM
LEAD
BUSINESS-FACING
TEAM
DATA ENGINEERING
LEAD
DATA ENGINEER
TEAM 1
DATA ENGINEER
TEAM 2
DATA COMPLIANCE
TEAM
FRONTEND TEAM
IMPLEMENTATION
PARTNER
45
BUILDING A DATA PLATFORM
ALIGNED, BUT THE WRONG WAY?
BECOMING A MODERN ENGINEERING ORGANIZATION
BUSINESS-FACING TEAM
DATA ENGINEERING
SOLUTION 1
DATA ENGINEERING
SOLUTION 2
DATA COMPLIANCE
FRONTEND
THE TEAM THE PLATFORM
WEAK
INTERFACES!
46
BUILDING A DATA PLATFORM
TROUBLES IN OUR APPROACH
BECOMING A MODERN ENGINEERING ORGANIZATION
BUSINESS-FACING TEAM
DATA ENGINEERING
SOLUTION 1
DATA ENGINEERING
SOLUTION 2
DATA COMPLIANCE
FRONTEND
WEAK
INTERFACES!
Centralized decision making
§ Slow progress
§ Lack of integration
§ Lack of empowerment
47
OUR SHIFT
TO PRODUCT TEAMS
BECOMING A MODERN ENGINEERING ORGANIZATION
USE CASES
DATA ENGINEERING
SOLUTION 1
DATA ENGINEERING
SOLUTION 2
DATA COMPLIANCE
FRONTEND
DATA
DISCOVERY
ENABLEMENT
UNIFIED DATA
AVAILABILITY
CORE DATA
PLATFORM
+ more
teams
PRODUCT OWNER
LEAD ENGINEER
ENGINEERS
PRODUCT
TEAMS
COMMUNITIES,
QUARTERLY PLANNING
48
OUR SHIFT
TO PRODUCT TEAMS
BECOMING A MODERN ENGINEERING ORGANIZATION
DATA
DISCOVERY
ENABLEMENT
UNIFIED DATA
AVAILABILITY
CORE DATA
PLATFORM
+ more
teams
PRODUCT OWNER
LEAD ENGINEER
ENGINEERS
PRODUCT
TEAMS
COMMUNITIES,
QUARTERLY PLANNING
Product-aligned
decision making
§ Quick progress
§ Improved integration
§ Autonomy
49
DATA PLATFORM
GOVERNANCE
ENABLING
TEAM
IT
PRODUCT
TEAMS
BIZDEVOPS
TEAMS
THE
BUSINESS
BECOMING A MODERN ENGINEERING ORGANIZATION
50
USE CASES EMPOWERED TEAMS TRUST TO DO THE RIGHT THING COMPL
GILE WAYS OF WORKING LEARNING THROUGH HACKATHONS CROSS-FUN
RE TO SPEAK UP RELIABLE TECHNOLOGY SECURE ENVIRONMENTS DATA M
-ON LEARNING LONG-TERM SETUP GEN AI USE CASES EMPOWER
TO DO THE RIGHT THING COMPLIANT SECURITY AGILE WAYS OF WORKING LEA
CKATHONS CROSS-FUNCTIONAL TEAMS DARE TO SPEAK UP RELIAB
SECURE ENVIRONMENTS DATA MESH SYSTEM HANDS-ON LEARNING
TUP GEN AI USE CASES EMPOWERED TEAMS TRUST TO DO THE RIGHT T
IANT SECURITY AGILE WAYS OF WORKING LEARNING THROUGH HACKATHON
ONAL TEAMS DARE TO SPEAK UP RELIABLE TECHNOLOGY SECURE EN
MESH SYSTEM HANDS-ON LEARNING LONG-TERM SETUP GEN AI
WERED TEAMS TRUST TO DO THE RIGHT THING COMPLIANT SECURITY AG
EARNING THROUGH HACKATHONS CROSS-FUNCTIONAL TEAMS DA
A PLATFORM
CREATING OUR
COMPETITIVE EDGE
YOUR DOUBLED POTENTIAL
TO TRANSFORM
BECOMING A MODERN ENGINEERING ORGANIZATION
52
DATA ENGINEER
PRODUCT TEAM
“DELIVER VALUE TOGETHER”
§ Cross-functional team
§ Bring your best practices
§ Discover problems
§ At most 90% of your time
YOU ARE IN
2 TEAMS
COMPETENCY TEAM
“GROW AND LEARN TOGETHER”
§ Your line management
organization
§ Develop best practices
§ Define learning paths
§ At least 10% of your time
Data Platform Team
Data Engineering
Team
PRESENTATION TITLE
53
YOUR FUTURE
CHALLENGES
Improve data
platform
component
integration
Strengthen
product ways of
working
Adopt leading-
edge data
technology
Provide
consistent
experience
across 40k+
users
§ Story of product teams in global
non-IT corporates still being written
§ Upskilling in product thinking (and
doing!) will still take some time
§ Great shaper opportunity!
§ Uptick in AI use: New pressure for
data standardization in central
data & analytics team
§ Technical expertise needed
§ Unlock large-scale benefits!
§ Global corporate = diverse needs
§ New product teams still adopting
new organizational setup
§ Integration still to be improved
§ Big potential to make an impact!
§ Since 2020: Inhouse tech talent
brings in new technology from
outside
§ Corporate software lifecycle is long
§ Lead us in tech!
WENEED
YOU
FOLLOW US &
LEARN MORE
@henkel
@henkeltalent
Henkel
Henkel
henkel.com/careers
DARECAST
Henkel
@henkeltalent
BECOMING A MODERN ENGINEERING ORGANIZATION
55
FLORIAN ROSCHECK