This document discusses key legal issues in search engine optimization and provides recommendations for drafting agreements with clients, employees/contractors, and affiliates to mitigate potential liability. It recommends including provisions that define the scope of work, ownership of materials, confidentiality, representations and warranties, indemnification, insurance, limitations of liability, payment terms, and dispute resolution in client agreements. Employee agreements should address confidentiality, intellectual property rights, non-compete clauses, insurance, and expectations. Affiliate agreements need clear parameters, compliance with laws, complaint processes, policing, and shut-down mechanisms. Considerations for all agreements include making them easily understandable, avoiding legalese, aligning with industry standards, and managing contracts over