Keratin hair straightening treatments promise smooth, straight hair for months with minimal effort. There are concerns about formaldehyde in some products. The document examines keratin treatments, relaxers, and Japanese straightening. It provides answers to common questions about effectiveness, safety, side effects, and suitability for different hair types. Vogue International's Brazilian Keratin Therapy products are recommended for their quality and ability to offer both a long-lasting formaldehyde formula and a shorter-lasting formaldehyde-free option.

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2. Relaxer, perm, or keratin treatment?
The promise of smooth, straight, manage-
able hair for up to 3 months with no ‘grow out’
■ NOW COMES THE HOME TREATMENT KITS.
line has women everywhere asking which
product is right for me? Today there are more Beauty product producers took notice and
products, more choices, and perhaps not so recently, a variety of home use products have
surprisingly more questions. Move over Japa- been introduced. Just as these products put the
nese straightening. The latest and greatest advantages of keratin therapy in reach of all of
technology to help tame those wild locks is the us by making it affordable and available, the
Brazilian Blowout. issue of keratin hair straightening side effects
got blown up by the media and frankly made
■ THE BRAZILIAN BLOWOUT: FAD OR FASHION?
us hesitate. Which products work? Which ones
Bursting onto the scene a few years back are safe? Is there a real risk of side effects?
as a salon exclusive treatment, keratin hair
As a cosmetologist and beautician for over
straightening products made big promises,
7 years, I get asked questions like this every
offered bigger results, and got rave reviews
day in my salon. I decided to do the research
from the girls with frizzy curls. The salon divas
and put it in this Report to answer all of your
in most major cities offer this hair straighten-
questions, give you my professional opinion,
ing service including me. While most of us
and help you select which product is best for
embraced the success of the process and
you. I didn’t hold back anything! You get to hear
spread the buzz, sadly the benefits were not for
the good and the not so good. So let’s jump
everyone. Many of our clients could not afford
right in and begin.
the high price tag which gave us all something
to talk about.
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3. ■ WHAT EXACTLY IS IT?
■ HOW TO CARE FOR MY HAIR AFTERWARDS?
The hair straightening method also known
In order to achieve optimal results, I - like
as Brazilian Keratin Treatment, Brazilian
most stylists, recommend that clients do
blowout and keratin hair straightening are
not wash their hair for three days after the
named after the protein found in human hair,
treatment has been applied. Sleeping with a
these products claim to not only banish frizz
silk scarf covering one’s hair helps prevent
and leave hair silky, but also assert that once
unwanted kinks from developing through the
the hair is treated, a quick blow dry is all that
night, and you should smooth away any waves
is needed to transform curly hair into straight
or bends with a flat iron if possible. Most styl-
tresses. Ideal for all hair types, including
ists also suggest not using any hair elastics or
bleached and brittle, stylists and experts main-
headbands during this three day period.
tain that clients can expect smooth, silky, and
easier to manage hair for up to twelve weeks.
Although most fashion crazes come
For skeptics thinking this all sounds too good
and go, it seems straight hair will always be
to be true, I assure you keratin therapy really
desired. Perhaps the Brazilian blowout is the
does work. There is one potential drawback
miracle that coiled, mop-top women have been
however, and that is formaldehyde.
looking for, to end their battle with the relent-
■ IS THE TREATMENT SAFE?
less curls.
The toxic chemical formaldehyde is a main
So exactly what are “The 10 Things you
active ingredient in the treatment. However,
need to know BEFORE using Brazilian
with many beauty magazines and health
Blowout products?” The answers may surprise
articles exposing the use of the chemical in the
you. With all the new home use brands coming
straightening process, a number of brands now
to the market, it is important for my clients to
offer a formaldehyde-free version that claims
know what I’ve learned and put in my report.
to be just as effective as the original treatment.
Therefore, it is important for clients to read the
Now here are the questions and answers
label and see what chemicals are, or are not,
that my research showed mattered most to
being used in their keratin hair straightening
women just like you.
treatment.
“ The 10 Things you need to know BEFORE Using
Brazilian Blowout Products”
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4. It’s safe, just use as directed!
Q1. Does the Keratin hair treatment have Side Effects?
vWhile most people do not experience side effects, all straightening treatments can have issues
because of the heat. Breakage and split ends are possible. Be on the lookout after the first wash
and use the recommended moisturizers so you enjoy smooth, straight, frizz free hair.
Q2. Is Formaldehyde Intoxication one of the Keratin hair
treatment Side Effects?
A2. The buzz about safety is due in part to formaldehyde. The products we use in the salon and
the good home use products are perfectly safe for you, the client, because of the very low levels
of formaldehyde they contain.
The risk of exposure is for the stylist who is working with the product all day long. It’s not for the
client who is exposed once every 3 months for 60 minutes. You may be exposed to more formal-
dehyde in your home than with a well formulated keratin treatment.
Is BKT best for me?
Q3. Is keratin hair straightening the best treatment for frizzy
damaged or processed hair?
A3. It has been our experience, that good candidates for the Brazilian Blowout are
anyone who has frizzy, damaged or processed hair. We have performed the treatment
on every hair type (fine/course/frizzy/curly), as well as hair that has been permed,
Japanese straightened and extensions. In doing so, we have found that with proper
communication and a well considered application, everyone can benefit from the Bra-
zilian Blowout smoothing treatment.
Q4. With Brazilian blowout does your hair returns to normal
when the keratin treatment washes out?
A4. Yes, the hair will revert to its original state once the Brazilian Blowout treatment
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5. has completed its life cycle of 10-12 weeks for Salon Strength and 5 weeks for formal-
dehyde free. There is an added benefit as the condition of the hair will actually im-
prove over time due to the fortifying effect of keratin.
Q5. Which works best: Relaxers, Japanese straightening, or Keratin
Hair Straightening?
A5. Relaxers and Japanese straightening change the actual structure of the hair,
without enhancing the shine, so the new growth line is quite visible. To prevent a
weird look as your hair grows out you must continue these treatments. In the salon
we prefer keratin hair straightening because there is no growth line, your hair will
nave extra body, better shine, and be more manageability. AND Keratin “wears off” in
4-12 weeks depending on the formula.
Q6. Is keratin hair straightening best for curly hair or ethnic
hair?
A6. In the salon we found that anyone with frizzy, damaged or processed hair is
a good candidate for keratin hair straightening. We have straightened fine, course,
frizzy, curly, as well as hair that has been permed, Japanese straightened and with ex-
tensions. In doing so, we have found that when applied according to instructions, all
hair types can benefit from Brazilian keratin smoothing treatments.
Q7. Is keratin hair straightening the best treatment for limp,
thin, and fine hair?
A7. Yes, the hair will have great body and hold. Thinner, finer hair does not need as
much heat to make the keratin adhere to the hair shaft. Always check that the hair is
healthy enough to handle the heat. We recommend 450 degrees for normal hair and
400 weak hair.
Q8. Is keratin hair straightening the best for hair exten-
sions?
A8. Yes. It is best for the stylist to perform the Brazilian Blowout separately on the
extensions prior to putting them into the hair. You can use on extensions that are al-
ready in the hair, but be extremely careful when applying the solution to the bonded
area. The Brazilian Blowout solution is a conditioning agent, and may create slip re-
sulting in the extensions separating from the hair. If you are careful and work to first
separate the extension hair from your own hair, great results can be achieved.
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6. Q9. Are home keratin treatments long lasting?
A9. The duration of the straightened hair with a BKT treatment is a little different
for each user depending on hair type. Extra curly, coarse hair is more resistant to the
straightening effects. The biggest difference comes from Salon Strength or formalde-
hyde free BKT.
As for thin, fine hair, it is usually much enough to use a formaldehyde free formula.
Q10. How does keratin hair straightening compare with a
chemical relaxer?
A10. Chemical relaxer hair straightening changes the actual structure of the hair.
So, you will see a clear difference between new hair growth and the hair that has
been treated. Also, there are side effects of relaxers are: they remove body, leave
hair flat, too straight and with little to no shine or luster. In the salon we found kera-
tin treatments work best.
Bonus Questions and Answers!
How well does it work?
Q11. Are the home use keratin hair straightening formulas
effective?
A11. Yes they are effective. Salon BKT treatments are different from at-home BKT
treatments in two ways: 1)Cost: Salons charge upwards of $300 for the treatment
and the stylist. At-home treatments cost under $100. 2) Salon treatments generally
contain formaldehyde and are long lasting while home use products come in both for-
mulas ie Salon Strength and formaldehyde free.
Q12. Are there safety risks or side effects with a Keratin
Hair Treatment?
A12. Your hair’s health is on the line when you treat it with chemical colorants,
relaxers, perms, straighteners and of course heat. Formaldehyde is in our lives every
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7. day in: plastic, wood, cleaners, exhaust fumes, and in some Keratin treatments. It is
naturally occurring and in excessive concentrations a known carcinogen.
In the salon we always check out a product’s ingredients, follow the instructions, and
pay attention to aftercare. This maximizes the positive effects and minimizes the pos-
sible side effects. Do the same at home.
Q13. How do keratin straightening treatments with formal-
dehyde compare to formaldehyde free treatments?
A13. Formaldehyde is present in BKT formulas to help more keratin bond to the
hair. Results with these Salon Strength formulas last about 90 days. The formalde-
hyde free Keratin formulas are available as well, and these treatments last about 30
days.
Q14. Do I have to risk Keratin Hair Treatment Side Effects
because of Formaldehyde?
A14. Not at all! I’ve found several keratin products that don’t use the chemical and
last 30 days. It comes down to this – if you’re concerned about formaldehyde but
want glossy, healthy, manageable hair, try a formula that is formaldehyde free. It will
last 30 days and you can decide later if the benefits of the longer lasting formula are
worth the chemical exposure.
Q15. Do Brazilian keratin treatments give a “grow” line like
other treatments?
A15. No. Unlike chemical relaxers and Japanese treatments, BKT treatments
wash out over time. Therefore, you do not have to “touch-up” your roots as your hair
grows. If you should decide to stop treating your hair you can let it wash out gradu-
ally without any side effects.
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8. In conclusion, today
you have a choice in hair
straightening methods. You
can continue with the old harsh
chemical methods and perm, go
Japanese, or use a relaxer.
The modern alternative is
to smooth, straighten and
shine with keratin hair
straightening.
Dur ing my research, one company’s products
stand out for their quality and effectiveness
and have ear ned my recommendation. These are
Vogue Inter national’s Brazilian Keratin Therapy.
This company offers not one product but two: a 90 day long lasting
formaldehyde treatment formula branded BKT Salon Strength;
and a 30 day water based formula branded BKT Formaldehyde
Free. The home use BKT Salon Strength works as well as a salon
applied formula. The BKT Formaldehyde Free is an excellent
product for those who want a products that washes out sooner, or
wishes to avoid the formaldehyde controversy altogether.
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9. I hope your take away from my Report is
that home use products are every bit as
effective and actually cost you less than
so called professional treatments. The
old methods have limited results or simply
don’t last.
So which is the best hair straightening method for you? If you are thinking
of trying a home use product I recommend that you select the BKT Salon
Strength or Formaldehyde Free. The great news is this - I’ve made a special
arrangement with the manufacture and for a limited time you can try and
save. That’s right! Choose either the Salon Strength or the Formaldehyde
Free formulas and while supplies last, you can try BKT and save, as my gift
to you for reading my report.
Or call to speak with one of my salon stylist Advisors at (813)377-3107 and
you will receive a free consultation to see which keratin formula is right for you.
For a limited time just mention my name, Jamie Miller, and you can try it and save.
So whether your hair is frizzy, thin, droopy, or chemically treated, you can have
smooth, straight hair with a gorgeous shine using the better home use keratin therapies.
Remember to read the label, follow directions, and for salon results select a product that
meets the CIREP 0.2 percent recommendation like BKT Salon Strength. Or for a product
that washes out in 30 days, select BKT Formaldehyde Free.
To you looking good and feeling great!
Jamie (Pliscofsky) Miller
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