An updated fifth rendition of my Beautiful Web Typography with some updates, additional info, more links and whatnot. A new section has been added focusing on webfonts (font linking and embedding) with the recent developments in that regard.
Kudos should go out to the chaps listed in the end as well as inspirational peeps like Ellen Lupton, whose categorisation of things type into letter, text, grid I’ve used to structure this talk.
Entornos personales de aprendizaje.¿Futuro de la educación?Fernando Santamaría
Esta es la presentación traducida que ha hecho hace algunos días Graham Attwell en un encuentro en Evolve. La versión original se encuentra en http://twurl.nl/nuif2z (con audio) o en su blog explicando un poco de que va su slidecast: http://twurl.nl/g8na4f
My web typography presentation at Web Directions South 2010, Sydney: Setting standards-friendly web type. The talk focused on the options currently available for setting type on the web with a strong focus on webfonts (part one) and a supplementary section on then styling the selected type (lots of micro-typography; part two). Enjoy. (:
The fifth rendition of my Beautiful Web Typography with some updates, additional info, more links and whatnot. A new section has been added focusing on webfonts (font linking and embedding) with the recent developments in that regard.
Kudos should go out to the chaps listed in the end as well as inspirational peeps like Ellen Lupton, whose categorisation of things type into letter, text, grid I’ve used to structure this talk.
The fourth rendition of my Beautiful Web Typography with some updates, additional info, more links and whatnot.
Kudos should go out to the chaps listed in the end as well as inspirational peeps like Ellen Lupton, whose categorisation of things type into letter, text, grid I’ve used to structure this talk.
Beautiful Web Typography: 7 tips on de-sucking the webPascal Klein
Beautiful Web Typography is possible. This presentation looked at 7 tips at how to make the Internet a lovelier and more beautiful place using simple typographic conventions through CSS and general practice.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
Entornos personales de aprendizaje.¿Futuro de la educación?Fernando Santamaría
Esta es la presentación traducida que ha hecho hace algunos días Graham Attwell en un encuentro en Evolve. La versión original se encuentra en http://twurl.nl/nuif2z (con audio) o en su blog explicando un poco de que va su slidecast: http://twurl.nl/g8na4f
My web typography presentation at Web Directions South 2010, Sydney: Setting standards-friendly web type. The talk focused on the options currently available for setting type on the web with a strong focus on webfonts (part one) and a supplementary section on then styling the selected type (lots of micro-typography; part two). Enjoy. (:
The fifth rendition of my Beautiful Web Typography with some updates, additional info, more links and whatnot. A new section has been added focusing on webfonts (font linking and embedding) with the recent developments in that regard.
Kudos should go out to the chaps listed in the end as well as inspirational peeps like Ellen Lupton, whose categorisation of things type into letter, text, grid I’ve used to structure this talk.
The fourth rendition of my Beautiful Web Typography with some updates, additional info, more links and whatnot.
Kudos should go out to the chaps listed in the end as well as inspirational peeps like Ellen Lupton, whose categorisation of things type into letter, text, grid I’ve used to structure this talk.
Beautiful Web Typography: 7 tips on de-sucking the webPascal Klein
Beautiful Web Typography is possible. This presentation looked at 7 tips at how to make the Internet a lovelier and more beautiful place using simple typographic conventions through CSS and general practice.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Designforuminternational
India’s architectural landscape is a vibrant tapestry that weaves together the country's rich cultural heritage and its modern aspirations. From majestic historical structures to cutting-edge contemporary designs, the work of Indian architects is celebrated worldwide. Among the many firms shaping this dynamic field, Design Forum International stands out as a leader in innovative and sustainable architecture. This blog explores some of the best Indian architects, highlighting their contributions and showcasing the most famous architects in India.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Discovering the Best Indian Architects A Spotlight on Design Forum Internatio...Designforuminternational
India’s architectural landscape is a vibrant tapestry that weaves together the country's rich cultural heritage and its modern aspirations. From majestic historical structures to cutting-edge contemporary designs, the work of Indian architects is celebrated worldwide. Among the many firms shaping this dynamic field, Design Forum International stands out as a leader in innovative and sustainable architecture. This blog explores some of the best Indian architects, highlighting their contributions and showcasing the most famous architects in India.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
4. Beautiful Web Typography
I’m…
1. a graphic & web designer;
2. a bit of a UI and UX aficionado;
3. and, incurably, a rampant ‘typophile’.
5. Beautiful Web Typography
‘Typophiles’ are über gεεks who
typography.
Hands up and make yourselves known.
6. Beautiful Web Typography
ty•pog•ra•phy | tīˈpägrəfē | •n
Typography is the art of creating and setting type
with the purpose of honouring the text it sets.
7. Beautiful Web Typography
Typography can bring aesthetic order to
information, helping users read & navigate.
9. Beautiful Web Typography
premise:
The intertubes today are
info-heavy.
Much of it is textual.
Much of it is a pain to read.
10. Beautiful Web Typography
Assumptions?
It sucks? It’s boring?
1. Limited to sans-serif only for readability?
2. Only ‘web-safe’ fonts?
3. Limited control—resort to Flash and other non-
standard technologies?
13. Beautiful Web Typography
0. Reset
All the browsers have their own default styling for
various (x)HTML elements. This makes it a pain for
cross-browser consistency.
14. Beautiful Web Typography
body,div,dl,dt,dd,ul,ol,li,h1,h2,h3,h4,h5,h6,pre,form,fieldset,in
put,textarea,p,blockquote,th,td {margin:0;padding:0;}
table {border-collapse:collapse;border-spacing:0;}
fieldset,img {border:0;}
address,caption,cite,code,dfn,em,strong,th,var {font-style:
normal;font-weight:normal;}
ul,ol {list-style:none;}
caption,th {text-align:left;}
h1,h2,h3,h4,h5,h6 {font-size:100%;font-weight:normal;}
q:before,q:after {content:'';}
abbr,acronym {border:0;}
Googling “CSS reset stylesheets” should land you
with numerous examples. This one above is from
the Yahoo! UI library.
15. Beautiful Web Typography
Letter & Text
• typeface (font) and style
• spacing (tracking/letter-spacing)
• individual glyphs
17. Beautiful Web Typography
Mixing typefaces requires special attention. Try to
align x-heights and sizes. X-heights?
x-height x-height
Helvetica Regular 96pt & Dolly Regular 96pt.
x-height x-height
Helvetica Regular 96pt & Dolly Regular 108pt.
18. Beautiful Web Typography
Use a limited palette of type families. A common
and effective technique is to pair a serif and a
sans serif face together. E.g.:
1. one sets the body, the other the headings;
2. one sets primary content, the other UI controls.
We do this with the font-family property.
21. Beautiful Web Typography
Options for setting fonts:
1. Installed fonts (mostly web-safe)
2. SIFR or other JS and Flash replacement
3. Cufón et al. (http://tinyurl.com/git-cufon)
4. webfonts: EOT/EOT Lite via @font-face
5. webfonts: OT/TTF via @font-face
6. webfonts: SVG via @font-face
7. Hosting & licensing services
8. OpenType permissions extension?
9. webfont file proposal (.webfont, ZOT , WOFF)?
22. Beautiful Web Typography
1. Installed or web-safe fonts
Simply call upon them directly in your font stack
declarations, e.g.:
font-family: Baskerville,
Times,
'Times New Roman',
serif;
font-family: 'Helvetica Neue',
Helvetica,
'Arial',
sans-serif;
23.
24. Beautiful Web Typography
Font stacks:
• desired
• fallback
• generic (e.g. serif, sans-serif, monospace)
25. Beautiful Web Typography
2. sifr et al.
Flash text replacement that in unison with JS
replaces type using type from a Flash file.
Not a feasible solution long-term:
1. does subsetting;
2. non-standard: relies on both Flash and JS;
3. performance: high page load time — not feasible
for body copy.
26. Beautiful Web Typography
3. Cufón & js implementations
These were the first JS-only implementations.
Cufón converts font paths to VML paths stored in
JSON , then rendering the font paths using JS.
Various thoughts and concerns:
1. not accessible but works in most browsers;
2. type foundries are/were sceptical — not a ‘service’;
limited palette of typefaces;
3. converter is often proprietary.
27. Beautiful Web Typography
4. webfonts: eot/eot Lite
Developed by Microsoft, Embedded OpenType
subsets, compresses, and encrypts OT and TTF. Can
be restricted a list of trusted roots. Uses webfonts.
Described as ‘DRM icing on an OpenType cake’.
Not feasible as-is currently:
1. non-standard, proprietary solution;
2. requires a proprietary converter (WEFT) to use;
3. proposal rejected by W 3C & only supported by IE .
28. Beautiful Web Typography
5. webfonts: ot/ttf
Also uses webfonts CSS @font-face and links
directly via the src: declaration to an OT/TTF file
which is downloaded and used to render the type.
Feasible but:
1. OT/TTF files can easily be downloaded;
2. supported in Safari 3.1+, Firefox 3.5+ (planned for
Opera 10 and Chrome 2.0 beta);
3. subsetting & compression comes down to author.
29.
30. Beautiful Web Typography
6. webfonts: svg
Works just as EOT and OT/TTF , instead linking
directly via the src: declaration to an SVG file
which is downloaded and used to render the type.
Thoughts:
1. again, SVG files can easily be downloaded;
2. supported in Chrome 0.3+, Opera 9, and iPhone
Safari 3.1; needs command switches otherwise;
3. subsetting & compression comes down to author.
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7. Hosting & licensing services
Generally foundry initiatives that are JS-based
(though not exclusively) and hosted, paid
subscription models: select, pay, inject; done.
Thoughts:
1. deemed ‘the solution’ (though still in-the-works);
2. standards-based, good browser support, and easy;
3. subsetting and/or compression service-side.
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8. ot permissions extension?
Proposed by David Burlow from Font Bureau as a
simple permissions table extension for OpenType
with a perm tag.
Thoughts:
1. simple: no change in the OT format; no wrapper;
2. standards-based, but no compression;
3. reverse-engineer-able (just edit the XML).
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9. webfont file proposal
Proposed by Tal Leming, Erik van Blokland et al. as
an alternative to EOT, compressing the font and an
accompanying meta-data XML file. Uses webfonts.
Considerations:
1. compact, simple, elegant, easily standards-based;
2. reverse-engineer-able?; CORS in discussion;
3. …but (somewhat surprisingly) gaining support
from type designers and foundries alike.
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WOFF proposed file structure:
WOFFHeader basic info & offsets to data blocks
TableDirectory font file info (sizes, location, …)
FontTables sfnt-based font data, compressed
ExtendedMetadata optional XML data, compressed
optional arbitrary, unable to affect
PrivateData
the usage or load behaviour
WOFF will be supported in Firefox 3.6.
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.webfont example metadata structure:
<fontdata> name, file name, format
<creationdate> creation data stamp of font file
<vendor> vendor info; attr.: name, URL
<designer> designer info; attr.: name, URL , role
<license> license; attr.: URL , ID
<licenseename> name for the licensee of the font
<description> description for the font
<copyright> copyright for the font
<trademark> trademark for the font
<privatedata> additional arbitrary, private info.
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When using @font-face, we’re essentially dealing
with separate font files of the same family for the
various font styles, e.g., foobar-regular.otf, foobar-
italic.otf, foobar-bold.otf, foobar-smallcaps.otf &c.
This can become an issue — consider elements
such as strong and em which are styled with
setting the face in a bold and italic respectively.
If we declare the italic via @font-face (as we
would to get the style into our design) what will
happen is that the italic is digitally italicised (fake
italics) by the font rendering engine. Result?
49.
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If we avoid or overwrite the various declarations
(e.g. em { font-style: normal;}) and for
whatever reason our desired @font-face font
isn’t available, we rob other fonts in the font-
stack of their styling.
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We overcome both these issues by setting the
font styles within the @font-face declaration:
@font-face {
font-family: "Your italic typeface";
font-style: italic;
src: url("type/filename.eot");
src: local("Alt italic name"), local("Alt-italic-name"),
url("type/filename-italic.woff") format("woff"),
url("type/filename-italic.otf") format("opentype"),
url("type/filename-italic.svg#id") format("svg");
}
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Why are they two entries for local in src?
src: local("Alt italic name"), local("Alt-italic-name"),
Some browsers refer to the fonts using their
PostScript names.
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There is a free downloadable Font properties
extension for Windows. Once installed right-click
→ Properties on a font file and click on the Names
tab to see the name details.
See: http://bit.ly/ms-font-prop.
There are similar tools on the free desktops.
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When using @font-face for self-hosted fonts, we
need to subset and compress ourselves.
Subsetting allows us to remove knowingly unused
glyphs from the font file, thus limiting file size.
E.g. if we know we won’t ever need Greek
characters we can remove them likely drastically
reducing the font files size, lowering page size.
Subsetting is can be done in a font editor—I
suggest FontForge (FOSS)—open your font, select
unused character blocks and delete them; save.
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Save yourself a headache—skip using the WEFT
converter and instead use ttf2eot. Why?
1. WEFT will use Monotype’s proprietary
compression algorithm and gzip is better;
2. WEFT only works on Windows XP;
3. tff2eot doesn’t compress—use gzip server-side.
There are online front ends to ttf2eot:
• http://ttf2eot.sebastiankippe.com/
• http://fontsquirrel.com/fontface/generator
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For compression, let’s gzip (via .htaccess):
# gzips content if possible
<IfModule mod_gzip.c>
mod_gzip_on Yes
mod_gzip_dechunk Yes
mod_gzip_item_include file .(html?|css|js|...|otf|eot)$
mod_gzip_item_include handler ^cgi-script$
...
mod_gzip_item_include mime ^application/vnd.ms-fontobject$
</IfModule>
Don’t be surprised to see reductions of 40–50%!
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While we’re at it, let’s cache the font assets too:
# Cache following file types for one month
<FilesMatch ".(js|jpeg|jpg|...|otf|eot)$">
Header set Cache-Control "max-age=2592000"
</FilesMatch>
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Meanwhile:
Webfonts aren’t the holy grail of web
typography problems…
“Typography is not picking a ‘cool’ font.”
– Jeff Croft
60. Beautiful Web Typography
Also remember, most fonts available from
type foundries are not optimised for screen
usage; they’re for print.
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Use a combination of families, styles, weights and
to breath some fresh air into your web type.
• font-weight controls weight and accepts
numerical and descriptive (e.g. normal) values.
• font-style controls… style. Accepts the descrip-
tive values (normal, italic, and oblique).
• font-variant controls case and accepts the
values normal and small-caps.
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roman (‘normal’)
italic ≠ oblique
ultralight regular bold
& bold italic condensed
S MALL - CAPITALS
63.
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Tracking
Tracking
Letter-spacing
Letter-spacing
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Letʼs see some loose word-
spacing in action…
And now both loose word-spacing
and tracking featured together.
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Tracking and word-spacing can help differentiate,
aiding readability by removing disruption.
E.g. setting acronyms or numerical tabular data.
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Full-capital acronyms, along with other full-cap-
sized glyphs can disturb the flow of the text:
Lorem ipsum dolor sit amet, NASA consectetur adipiscing
et. Vestibulum elit pellentesque; ac habitant orci tristique
senectus et 4,962 malesuada fames egestas HTML sit lectus.
Lorem ipsum dolor sit amet, nasa consectetur adipiscing
et. Vestibulum elit pellentesque; ac habitant orci tristique
senectus et 4,962 malesuada fames egestas html sit lectus.
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• letter-spacing and word-spacing controls
tracking and word-spacing respectively. Both take
numerical values and normal.
Sadly no property for controlling figure variants—
hopes set for CSS3. For now use Georgia which
(only) features hanging or ‘old-style’ figures.
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• font-size controls… font sizes. Takes numerical
and descriptive values. Most user agents (e.g.
browsers) set default value at 16px.
Size font sizes relatively using ems or %.
An em is a relative unit best to be thought of as a
box. It is relative to the point size of a specific
font (i.e. 1 em in a 12 point typeface is 12 point).
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Why?
• Some UAs don’t support font-resizing (Ctrl + +/-) or
page scaling when measurements are defined in
absolute terms.
• JS-based text resize widgets ≠ text accessibility.
• Many devices and many user agents—be careful in
making assumptions.
72. Beautiful Web Typography
Key: remember font sizes are inherited:
parents → children.
To calculate, find what one pixel is in ems and
then multiply by the desired font size (in pixels):
1 ÷ parent font-size × required pixel value
= em value
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62.5% trick
Simplify your calculations. Consider:
p { font-size: 80%; }
blockquote { font-size: 80%; }
80% of 16px is 12.8px, so p and blockquote
elements will be that size, but what happens
when we put a p element inside a blockquote
element? The parent (blockquote) is 12.8px so the
p will be rendered at 80% of that: 10.42px.
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62.5% trick (cont’d)
In 2004 Richard Rutter wrote an article outlining a
trick he used to make these calculations simpler:
• browsers have common default size of 16px; thus:
• set body to 62.5% and reset all to 10px; thus:
• from here calculations are simpler for direct
descendants of the body, e.g. 12px = 1.2em; 8px =
0.8em. Further nested elements are (still) relative.
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To find an element’s font size in absolute terms
(e.g. pixels) you can use the Firefox ‘Web
Developer’ plugin: Information → Display Element
Information.
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Stick it to a scale
Don’t just arbitrarily set type; use a scale:
6, 7, 8, 9, 10, 11, 12, 14, 16, 18, 21, 24, 36, 48, 60, 72.
the “classic scale”
9, 10, 11, 12, 13,
another scale
14, 18, 24, 36, 48, 64, 72, 96.
8, 13, 21, 34, 55,
scale based on the Fibonacci sequence
89.
77. Beautiful Web Typography
At small sizes font-decoration: underline;
can render descender glyphs (g, j, p, q, y) difficult
to read: use border-bottom: 1px solid;
…consectetuer adipiscing elit…
…adipiscing elit…
…consectetuer adipiscing elit…
…adipiscing elit…
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- hyphen Mary-Anne, Walter-Strauss
– en dash April–May, ages 3–5, pp. 37–38
— em dash Phrase marker—(generally) not spaced—like so.
– minus 5–4=1
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“ opening double quote “
” closing double quote ”
‘ opening single quote ‘
’ closing single quote ’
– en dash –
— em dash —
− minus −
× multiplication ×
… ellipsis …
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Smartypants et al.
‘Doing something repetitively? Likely you’re doing it wrong.’
Smartypants et al. are parsers that translate plain
ASCII characters into “smart” typographic (x)HTML
entities (and beyond just punctuation).
• Smartypants (PHP, Perl, & Movable Type);
• Typogrify (Python/Django);
• wp-Typography (WordPress);
• Markdown, Textile et al., …
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Give ampersands love
Italic ampersand variants are often much prettier
than their common roman counterparts:
&&&&&&
&&&&&&
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Marking paragraphs (and more)
Don’t be afraid to mark new paragraphs with
indents, outdents, white-lines, a pilcrow (¶) or
other ornament (e.g. ❦), versals, headers &c.
…or a combination thereof.
See: http://tinyurl.com/para-typography.
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Measures
The measure is the length of a single line. It is
important to select a good measure for running
text. Do this with the width property.
Ideally these should be relative to the font size,
such that the type scales proportionately to the
measure; use ems or percentages.
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Measures (cont’d)
Web type generally benefits from smaller
measures than those in print. A good ballpark is
10–15 words/75–100 characters per line for body
copy, single column.
Generally use flush-left (text-align: left;) for
running text, particularly when set in a narrow
measure. Justification can work at ample
measures and better with serif typefaces.
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Leading (line-height)
Don’t forget to set an ample leading for running
text! Done using the line-height property and
you can use a unit-less number (e.g. 1.5 which
acts as a multiplier of the font size);
Leading spans from baseline to baseline… and I
need some more text to illustrate the point. ☺
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Hanging punctuation
Traditionally punctuation marks, bullets, lists,
hyphens, and brackets all hang in the margin.
“ Lorem ipsum dolor sit amet, consectetuer
adipiscing elit. Integer a odio. Vivamus placerat felis
id risus. Cras mollis est. Etiam mollis vulputate
( lorem nullam turpis non massa rhoncus sodales.)”
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Hanging punctuation (cont’d)
Simply with lists by setting their margins to zero.
Possible for opening punctuation marks using
background-image or a negative text-indent.
CSS 3
will hopefully support hanging punctuation
with a proposed hanging-punctuation property.
See: http://tinyurl.com/w3c-hanging-punct.
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Web: text = ui
Distinguish content elements from application
controls (e.g. a user’s username and description
from a logout link or text-field title).
Often done with colour (e.g. setting controls
gray), size (making them a tad smaller) and with
different typefaces or font styles.
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Page (grid)
Grids bring order to your page and help specify
where things should go.
Remember to put in apt “gutters” (margins
between columns) to separate your columns.
Ruler guides help enormously: use the Web
Developer extension for Firefox or ruler
background images (also see the YUI library).