Beautiful Web Typography (#5)

Beautiful Web Typography ❦ Letter, text, & page Simon Pascal Klein — @klepas Version 5

Beautiful Web Typography

Beautiful Web Typography Intro…

Beautiful Web Typography I’m Pascal Klein.

Beautiful Web Typography I’m…

Beautiful Web Typography I’m… 1. a graphic & web designer;

Beautiful Web Typography I’m… 1. a graphic & web designer; 2. a bit of a UI and UX aﬁcionado;

Beautiful Web Typography I’m… 1. a graphic & web designer; 2. a bit of a UI and UX aﬁcionado; 3. and, incurably, a rampant ‘typophile’.

Beautiful Web Typography ‘Typophiles’ are über gεεks who typography.

Beautiful Web Typography ‘Typophiles’ are über gεεks who typography. Hands up and make yourselves known.

Beautiful Web Typography ty•pog•ra•phy | tīˈpägrəfē | •n

Beautiful Web Typography ty•pog•ra•phy | tīˈpägrəfē | •n Typography is the art of creating and setting type with the purpose of honoring the text it sets.

Beautiful Web Typography Typography can bring aesthetic order to information, helping users read & navigate.

Beautiful Web Typography i.e. make textual stuﬀ look pretty. ☻

Beautiful Web Typography premise:

Beautiful Web Typography premise: The intertubes today are info-heavy.

Beautiful Web Typography premise: The intertubes today are info-heavy. Much of it is textual.

Beautiful Web Typography premise: The intertubes today are info-heavy. Much of it is textual. Much of it is a pain to read.

Beautiful Web Typography Assumptions?

Beautiful Web Typography Assumptions? It sucks? It’s boring?

Beautiful Web Typography Assumptions? It sucks? It’s boring? 1. Limited to sans-serif only for readability?

Beautiful Web Typography Assumptions? It sucks? It’s boring? 1. Limited to sans-serif only for readability? 2. Only ‘web-safe’ fonts?

Beautiful Web Typography Assumptions? It sucks? It’s boring? 1. Limited to sans-serif only for readability? 2. Only ‘web-safe’ fonts? 3. Limited control—resort to Flash and other non- standard technologies?

Beautiful Web Typography Not quite.

Beautiful Web Typography Not quite. (Yay!)

Beautiful Web Typography 1. Letter (micro)

Beautiful Web Typography 1. Letter (micro) 3. Page or grid (macro)

Beautiful Web Typography 1. Letter (micro) 2. Text 3. Page or grid (macro)

Beautiful Web Typography 0. Reset

Beautiful Web Typography 0. Reset All the browsers have their own default styling for various (x)HTML elements. This makes it a pain for cross-browser consistency.

Beautiful Web Typography body,div,dl,dt,dd,ul,ol,li,h1,h2,h3,h4,h5,h6,pre,form,fieldset,in put,textarea,p,blockquote,th,td {margin:0;padding:0;} table {border-collapse:collapse;border-spacing:0;} fieldset,img {border:0;} address,caption,cite,code,dfn,em,strong,th,var {font-style: normal;font-weight:normal;} ul,ol {list-style:none;} caption,th {text-align:left;} h1,h2,h3,h4,h5,h6 {font-size:100%;font-weight:normal;} q:before,q:after {content:'';} abbr,acronym {border:0;} Googling “CSS reset stylesheets” should land you with numerous examples. This one above is from the Yahoo! UI library.

Beautiful Web Typography Letter & Text

Beautiful Web Typography Letter & Text • typeface (font) and style

Beautiful Web Typography Letter & Text • typeface (font) and style • spacing (tracking/letter-spacing)

Beautiful Web Typography Letter & Text • typeface (font) and style • spacing (tracking/letter-spacing) • individual glyphs

Beautiful Web Typography serif

Beautiful Web Typography serif sans serif

Beautiful Web Typography serif sans serif script

Beautiful Web Typography serif sans serif script blackletter

Beautiful Web Typography serif sans serif script blackletter monospace

Beautiful Web Typography Mixing typefaces requires special attention. Try to align x-heights and sizes. X-heights?

Beautiful Web Typography Mixing typefaces requires special attention. Try to align x-heights and sizes. X-heights? x-height x-height Helvetica Regular 96pt & Minion Pro Regular 96pt.

Beautiful Web Typography Mixing typefaces requires special attention. Try to align x-heights and sizes. X-heights? x-height x-height Helvetica Regular 96pt & Minion Pro Regular 96pt. x-height x-height Helvetica Regular 96pt & Minion Pro Regular 114pt.

Beautiful Web Typography Use a limited palette of type families. A common and eﬀective technique is to pair a serif and a sans serif face together. E.g.:

Beautiful Web Typography Use a limited palette of type families. A common and eﬀective technique is to pair a serif and a sans serif face together. E.g.: 1. one sets the body, the other the headings;

Beautiful Web Typography Use a limited palette of type families. A common and eﬀective technique is to pair a serif and a sans serif face together. E.g.: 1. one sets the body, the other the headings; 2. one sets primary content, the other UI controls.

Beautiful Web Typography Use a limited palette of type families. A common and eﬀective technique is to pair a serif and a sans serif face together. E.g.: 1. one sets the body, the other the headings; 2. one sets primary content, the other UI controls. We do this with the font-family property.

Beautiful Web Typography …but only ‘web safe’ fonts?

Beautiful Web Typography Arial Verdana Courier New Times New Roman Georgia Trebuchet MS

Beautiful Web Typography Options for setting fonts:

Beautiful Web Typography Options for setting fonts: 1. Installed fonts (mostly web-safe)

Beautiful Web Typography Options for setting fonts: 1. Installed fonts (mostly web-safe) 2. sIFR or other JS and Flash replacement

Beautiful Web Typography Options for setting fonts: 1. Installed fonts (mostly web-safe) 2. sIFR or other JS and Flash replacement 3. Cufón et al. (http://tinyurl.com/git-cufon)

Beautiful Web Typography Options for setting fonts: 1. Installed fonts (mostly web-safe) 2. sIFR or other JS and Flash replacement 3. Cufón et al. (http://tinyurl.com/git-cufon) 4. webfonts: EOT /EOT Lite via @font-face

Beautiful Web Typography Options for setting fonts: 1. Installed fonts (mostly web-safe) 2. sIFR or other JS and Flash replacement 3. Cufón et al. (http://tinyurl.com/git-cufon) 4. webfonts: EOT /EOT Lite via @font-face 5. webfonts: OT /TTF via @font-face

Beautiful Web Typography Options for setting fonts: 1. Installed fonts (mostly web-safe) 2. sIFR or other JS and Flash replacement 3. Cufón et al. (http://tinyurl.com/git-cufon) 4. webfonts: EOT /EOT Lite via @font-face 5. webfonts: OT /TTF via @font-face 6. Typekit, Fontdeck, Kernest, et al.

Beautiful Web Typography Options for setting fonts: 1. Installed fonts (mostly web-safe) 2. sIFR or other JS and Flash replacement 3. Cufón et al. (http://tinyurl.com/git-cufon) 4. webfonts: EOT /EOT Lite via @font-face 5. webfonts: OT /TTF via @font-face 6. Typekit, Fontdeck, Kernest, et al. 7. OpenType permissions extension?

Beautiful Web Typography Options for setting fonts: 1. Installed fonts (mostly web-safe) 2. sIFR or other JS and Flash replacement 3. Cufón et al. (http://tinyurl.com/git-cufon) 4. webfonts: EOT /EOT Lite via @font-face 5. webfonts: OT /TTF via @font-face 6. Typekit, Fontdeck, Kernest, et al. 7. OpenType permissions extension? 8. .webfont proposal?

Beautiful Web Typography . Installed or web-safe fonts

Beautiful Web Typography . Installed or web-safe fonts Simply call upon them directly in your font stack declarations, e.g.:

Beautiful Web Typography . Installed or web-safe fonts Simply call upon them directly in your font stack declarations, e.g.: font-family: Baskerville, Times, 'Times New Roman', serif;

Beautiful Web Typography . Installed or web-safe fonts Simply call upon them directly in your font stack declarations, e.g.: font-family: Baskerville, Times, 'Times New Roman', serif; font-family: 'Helvetica Neue', Helvetica, 'Arial', sans-serif;

Beautiful Web Typography Font stacks:

Beautiful Web Typography Font stacks: • desired

Beautiful Web Typography Font stacks: • desired • fallback

Beautiful Web Typography Font stacks: • desired • fallback • generic (e.g. serif, sans-serif, monospace)

Beautiful Web Typography . s et al. Flash text replacement that in unison with JS replaces type using type from a Flash ﬁle.

Beautiful Web Typography . s et al. Flash text replacement that in unison with JS replaces type using type from a Flash ﬁle. Not a feasible solution long-term:

Beautiful Web Typography . s et al. Flash text replacement that in unison with JS replaces type using type from a Flash ﬁle. Not a feasible solution long-term: 1. does subsetting;

Beautiful Web Typography . s et al. Flash text replacement that in unison with JS replaces type using type from a Flash ﬁle. Not a feasible solution long-term: 1. does subsetting; 2. non-standard solution—relies on both Flash and JS ;

Beautiful Web Typography . s et al. Flash text replacement that in unison with JS replaces type using type from a Flash ﬁle. Not a feasible solution long-term: 1. does subsetting; 2. non-standard solution—relies on both Flash and JS ; 3. high page load time—not feasible for body copy.

Beautiful Web Typography . Cufón & other  implementations These were the ﬁrst JS -only implementations. Cufón converts font paths to VML paths stored in JSON , then rendering the font paths using JS .

Beautiful Web Typography . Cufón & other  implementations These were the ﬁrst JS -only implementations. Cufón converts font paths to VML paths stored in JSON , then rendering the font paths using JS . Various thoughts and concerns:

Beautiful Web Typography . Cufón & other  implementations These were the ﬁrst JS -only implementations. Cufón converts font paths to VML paths stored in JSON , then rendering the font paths using JS . Various thoughts and concerns: 1. not accessible but works in most browsers;

Beautiful Web Typography . Cufón & other  implementations These were the ﬁrst JS -only implementations. Cufón converts font paths to VML paths stored in JSON , then rendering the font paths using JS . Various thoughts and concerns: 1. not accessible but works in most browsers; 2. type foundries are/were skeptical—not a ‘service’; limited palette of typefaces;

Beautiful Web Typography . Cufón & other  implementations These were the ﬁrst JS -only implementations. Cufón converts font paths to VML paths stored in JSON , then rendering the font paths using JS . Various thoughts and concerns: 1. not accessible but works in most browsers; 2. type foundries are/were skeptical—not a ‘service’; limited palette of typefaces; 3. converter is often proprietary;

Beautiful Web Typography . webfonts: / Lite Developed by Microsoft, Embedded OpenType subsets, compresses, and encrypts OT and TTF . Can be restricted a list of trusted roots. Uses webfonts. Described as ‘DRM icing on an OpenType cake’.

Beautiful Web Typography . webfonts: / Lite Developed by Microsoft, Embedded OpenType subsets, compresses, and encrypts OT and TTF . Can be restricted a list of trusted roots. Uses webfonts. Described as ‘DRM icing on an OpenType cake’. Not feasible as-is currently:

Beautiful Web Typography . webfonts: / Lite Developed by Microsoft, Embedded OpenType subsets, compresses, and encrypts OT and TTF . Can be restricted a list of trusted roots. Uses webfonts. Described as ‘DRM icing on an OpenType cake’. Not feasible as-is currently: 1. non-standard, proprietary solution;

Beautiful Web Typography . webfonts: / Lite Developed by Microsoft, Embedded OpenType subsets, compresses, and encrypts OT and TTF . Can be restricted a list of trusted roots. Uses webfonts. Described as ‘DRM icing on an OpenType cake’. Not feasible as-is currently: 1. non-standard, proprietary solution; 2. requires a proprietary converter (WEFT ) to use;

Beautiful Web Typography . webfonts: / Lite Developed by Microsoft, Embedded OpenType subsets, compresses, and encrypts OT and TTF . Can be restricted a list of trusted roots. Uses webfonts. Described as ‘DRM icing on an OpenType cake’. Not feasible as-is currently: 1. non-standard, proprietary solution; 2. requires a proprietary converter (WEFT ) to use; 3. proposal rejected by W 3C & only supported by IE .

Beautiful Web Typography . webfonts: / Also uses webfonts CSS @font-face and links directly via the src: declaration to an OT /TTF ﬁle which is downloaded and used to render the type.

Beautiful Web Typography . webfonts: / Also uses webfonts CSS @font-face and links directly via the src: declaration to an OT /TTF ﬁle which is downloaded and used to render the type. Feasible but:

Beautiful Web Typography . webfonts: / Also uses webfonts CSS @font-face and links directly via the src: declaration to an OT /TTF ﬁle which is downloaded and used to render the type. Feasible but: 1. OT /TTF ﬁles can easily be downloaded;

Beautiful Web Typography . webfonts: / Also uses webfonts CSS @font-face and links directly via the src: declaration to an OT /TTF ﬁle which is downloaded and used to render the type. Feasible but: 1. OT /TTF ﬁles can easily be downloaded; 2. supported in Safari 3.1+, Firefox 3.5+ (planned for Opera 10 and Chrome 2.0 beta);

Beautiful Web Typography . webfonts: / Also uses webfonts CSS @font-face and links directly via the src: declaration to an OT /TTF ﬁle which is downloaded and used to render the type. Feasible but: 1. OT /TTF ﬁles can easily be downloaded; 2. supported in Safari 3.1+, Firefox 3.5+ (planned for Opera 10 and Chrome 2.0 beta); 3. subsetting or compression comes down to author.

Beautiful Web Typography . Typekit, Fontdeck, Kernetst, et al. Generally foundry initiatives that are JS -based (though not exclusively) and hosted, paid subscription models: select, pay, inject; done.

Beautiful Web Typography . Typekit, Fontdeck, Kernetst, et al. Generally foundry initiatives that are JS -based (though not exclusively) and hosted, paid subscription models: select, pay, inject; done. Thoughts:

Beautiful Web Typography . Typekit, Fontdeck, Kernetst, et al. Generally foundry initiatives that are JS -based (though not exclusively) and hosted, paid subscription models: select, pay, inject; done. Thoughts: 1. deemed ‘the solution’ (though still in-the-works);

Beautiful Web Typography . Typekit, Fontdeck, Kernetst, et al. Generally foundry initiatives that are JS -based (though not exclusively) and hosted, paid subscription models: select, pay, inject; done. Thoughts: 1. deemed ‘the solution’ (though still in-the-works); 2. standards-based, good browser support, and easy;

Beautiful Web Typography . Typekit, Fontdeck, Kernetst, et al. Generally foundry initiatives that are JS -based (though not exclusively) and hosted, paid subscription models: select, pay, inject; done. Thoughts: 1. deemed ‘the solution’ (though still in-the-works); 2. standards-based, good browser support, and easy; 3. subsetting and/or compression service-side.

Beautiful Web Typography . OpenType permissions extension? Proposed by David Burlow from Font Bureau as a simple permissions table extension for OpenType with a perm tag.

Beautiful Web Typography . OpenType permissions extension? Proposed by David Burlow from Font Bureau as a simple permissions table extension for OpenType with a perm tag. Thoughts:

Beautiful Web Typography . OpenType permissions extension? Proposed by David Burlow from Font Bureau as a simple permissions table extension for OpenType with a perm tag. Thoughts: 1. simple: no change in the OT format, no wrapper;

Beautiful Web Typography . OpenType permissions extension? Proposed by David Burlow from Font Bureau as a simple permissions table extension for OpenType with a perm tag. Thoughts: 1. simple: no change in the OT format, no wrapper; 2. standards-based, but no compression;

Beautiful Web Typography . OpenType permissions extension? Proposed by David Burlow from Font Bureau as a simple permissions table extension for OpenType with a perm tag. Thoughts: 1. simple: no change in the OT format, no wrapper; 2. standards-based, but no compression; 3. reverse-engineer-able (just edit the XML );

Beautiful Web Typography . .webfont proposal Proposed by Tal Leming & Erik van Blokland as an alternative to EOT , compressing the font and an accompanying meta-data XML ﬁle. Uses webfonts.

Beautiful Web Typography . .webfont proposal Proposed by Tal Leming & Erik van Blokland as an alternative to EOT , compressing the font and an accompanying meta-data XML ﬁle. Uses webfonts. Considerations:

Beautiful Web Typography . .webfont proposal Proposed by Tal Leming & Erik van Blokland as an alternative to EOT , compressing the font and an accompanying meta-data XML ﬁle. Uses webfonts. Considerations: 1. compact, simple, elegant, easily standards-based;

Beautiful Web Typography . .webfont proposal Proposed by Tal Leming & Erik van Blokland as an alternative to EOT , compressing the font and an accompanying meta-data XML ﬁle. Uses webfonts. Considerations: 1. compact, simple, elegant, easily standards-based; 2. reverse-engineer-able; CORS in discussion;

Beautiful Web Typography . .webfont proposal Proposed by Tal Leming & Erik van Blokland as an alternative to EOT , compressing the font and an accompanying meta-data XML ﬁle. Uses webfonts. Considerations: 1. compact, simple, elegant, easily standards-based; 2. reverse-engineer-able; CORS in discussion; 3. …but (surprisingly) gaining huge support from type designers and foundries alike.

Beautiful Web Typography <fontdata> name, ﬁle name, format <creationdate> creation data stamp of font ﬁle <vendor> vendor info; attr.: name, URL <designer> designer info; attr.: name, URL , role <license> license; attr.: URL , ID <licenseename> name for the licensee of the font <description> description for the font <copyright> copyright for the font <trademark> trademark for the font <privatedata> additional arbitrary, private info.

Beautiful Web Typography Meanwhile:

Beautiful Web Typography Meanwhile: Webfonts aren’t the holy grail of web typography problems…

Beautiful Web Typography Meanwhile: Webfonts aren’t the holy grail of web typography problems… “Typography is not picking a ‘cool’ font.” – Jeﬀ Cro

Beautiful Web Typography Also remember, most fonts available from type foundries are not optimised for screen usage; they’re for print.

Beautiful Web Typography Use a combination of families, styles, weights and to breath some fresh air into your web type.

Beautiful Web Typography Use a combination of families, styles, weights and to breath some fresh air into your web type. • font-weight controls weight and accepts numerical and descriptive (e.g. normal) values.

Beautiful Web Typography Use a combination of families, styles, weights and to breath some fresh air into your web type. • font-weight controls weight and accepts numerical and descriptive (e.g. normal) values. • font-style controls… style. Accepts the descriptive values (normal, italic, and oblique).

Beautiful Web Typography Use a combination of families, styles, weights and to breath some fresh air into your web type. • font-weight controls weight and accepts numerical and descriptive (e.g. normal) values. • font-style controls… style. Accepts the descriptive values (normal, italic, and oblique). • font-variant controls case and accepts the values normal and small-caps.

Beautiful Web Typography roman (‘normal’)

Beautiful Web Typography roman (‘normal’) italic

Beautiful Web Typography roman (‘normal’) italic ≠ oblique

Beautiful Web Typography roman (‘normal’) italic ≠ oblique ultralight regular bold

Beautiful Web Typography roman (‘normal’) italic ≠ oblique ultralight regular bold & bold italic condensed

Beautiful Web Typography roman (‘normal’) italic ≠ oblique ultralight regular bold & bold italic condensed S MALL - CAPITALS

Web Typography

Web Typography TRACKING

Web Typography TRACKING T RACKING

Web Typography TRACKING T RACKING Letter-spacing

Web Typography TRACKING T RACKING Letter-spacing Letter-spacing

Beautiful Web Typography Letʼs see some loose word- spacing in action…

Beautiful Web Typography Letʼs see some loose word- spacing in action… And now both loose word-spacing and tracking featured together.

Beautiful Web Typography And finally, the recent popular trend of negative tracking.

Beautiful Web Typography Tracking and word-spacing can help diﬀerentiate, aiding readability by removing disruption.

Beautiful Web Typography Tracking and word-spacing can help diﬀerentiate, aiding readability by removing disruption. E.g. setting acronyms or numerical tabular data.

Beautiful Web Typography Full-capital acronyms, along with other full-cap- sized glyphs can disturb the ﬂow of the text:

Beautiful Web Typography Full-capital acronyms, along with other full-cap- sized glyphs can disturb the ﬂow of the text: Lorem ipsum dolor sit amet, NASA consectetur adipiscing et. Vestibulum elit pellentesque; habitant orci tristique senectus et 4,962 malesuada fames ac turpis egestas HTML sit lectus.

Beautiful Web Typography Full-capital acronyms, along with other full-cap- sized glyphs can disturb the ﬂow of the text: Lorem ipsum dolor sit amet, NASA consectetur adipiscing et. Vestibulum elit pellentesque; habitant orci tristique senectus et 4,962 malesuada fames ac turpis egestas HTML sit lectus. Lorem ipsum dolor sit amet, NASA consectetur adipiscing et. Vestibulum elit pellentesque; habitant orci tristique senectus et , malesuada fames ac turpis egestas HTML sit lectus.

Beautiful Web Typography • letter-spacing and word-spacing controls tracking and word-spacing respectively. Both take numerical values and normal.

Beautiful Web Typography • letter-spacing and word-spacing controls tracking and word-spacing respectively. Both take numerical values and normal. Sadly no property for controlling ﬁgure variants— hopes set for CSS 3. For now use Georgia which (only) features hanging or ‘old-style’ ﬁgures.

Beautiful Web Typography • font-size controls… font sizes. Takes numerical and descriptive values. Most user agents (browsers) set default value at 16px.

Beautiful Web Typography • font-size controls… font sizes. Takes numerical and descriptive values. Most user agents (browsers) set default value at 16px. Size font sizes relatively using ems or %.

Beautiful Web Typography • font-size controls… font sizes. Takes numerical and descriptive values. Most user agents (browsers) set default value at 16px. Size font sizes relatively using ems or %. An em is a relative unit best to be thought of as a box. It is relative to the point size of a speciﬁc font (i.e. 1 em in a 12 point typeface is 12 point).

Beautiful Web Typography Why?

Beautiful Web Typography Why? • Some UA s don’t support font-resizing (Ctrl + +/-) or page scaling when measurements are deﬁned in absolute terms.

Beautiful Web Typography Why? • Some UA s don’t support font-resizing (Ctrl + +/-) or page scaling when measurements are deﬁned in absolute terms. • JS -based text resize widgets ≠ text accessibility.

Beautiful Web Typography Why? • Some UA s don’t support font-resizing (Ctrl + +/-) or page scaling when measurements are deﬁned in absolute terms. • JS -based text resize widgets ≠ text accessibility. • Many devices and many user agents—be careful in making assumptions.

Beautiful Web Typography Key: remember font sizes are inherited: parents → children.

Beautiful Web Typography Key: remember font sizes are inherited: parents → children. To calculate, ﬁnd what one pixel is in ems and then multiply by the desired font size (in pixels):

Beautiful Web Typography Key: remember font sizes are inherited: parents → children. To calculate, ﬁnd what one pixel is in ems and then multiply by the desired font size (in pixels): 1 ÷ parent font-size × required pixel value = em value

Beautiful Web Typography .% trick

Beautiful Web Typography .% trick Simplify your calculations. Consider: p { font-size: 80%; } blockquote { font-size: 80%; }

Beautiful Web Typography .% trick Simplify your calculations. Consider: p { font-size: 80%; } blockquote { font-size: 80%; } 80% of 16px is 12.8px, so p and blockquote elements will be that size, but what happens when we put a p element inside a blockquote element? The parent (blockquote) is 12.8px so the p will be rendered at 80% of that: 10.42px.

Beautiful Web Typography .% trick (cont’d) In 2004 Richard Rutter wrote an article outlining a trick he used to make these calculations simpler:

Beautiful Web Typography .% trick (cont’d) In 2004 Richard Rutter wrote an article outlining a trick he used to make these calculations simpler: • browsers have common default size of 16px; thus:

Beautiful Web Typography .% trick (cont’d) In 2004 Richard Rutter wrote an article outlining a trick he used to make these calculations simpler: • browsers have common default size of 16px; thus: • set body to 62.5% and reset all to 10px; thus:

Beautiful Web Typography .% trick (cont’d) In 2004 Richard Rutter wrote an article outlining a trick he used to make these calculations simpler: • browsers have common default size of 16px; thus: • set body to 62.5% and reset all to 10px; thus: • from here calculations are simpler for direct descendants of the body, e.g. 12px = 1.2em; 8px = 0.8em. Further nested elements are (still) relative.

Beautiful Web Typography To ﬁnd an element’s font size in absolute terms (e.g. pixels) you can use the Firefox Web Develop Extension, Information → Display Element Information.

Beautiful Web Typography Stick it to a scale Don’t just arbitrarily set type; use a scale:

Beautiful Web Typography Stick it to a scale Don’t just arbitrarily set type; use a scale: 6, 7, 8, 9, 10, 11, 12, 14, 16, 18, 21, 24, 36, 48, 60, 72. the “classic scale” 9, 10, 11, another scale 24,12, 13, 14, 18, 36, 48, 64, 72, 96. 8, 13, 21, 34, 55, scale based on the Fibonacci sequence 89.

Beautiful Web Typography At small sizes font-decoration: underline; can render descender glyphs (g, j, p, q, y) diﬃcult to read: use border-bottom: 1px solid;

Beautiful Web Typography At small sizes font-decoration: underline; can render descender glyphs (g, j, p, q, y) diﬃcult to read: use border-bottom: 1px solid; …consectetuer adipiscing elit… …adipiscing elit…

Beautiful Web Typography At small sizes font-decoration: underline; can render descender glyphs (g, j, p, q, y) diﬃcult to read: use border-bottom: 1px solid; …consectetuer adipiscing elit… …adipiscing elit… …consectetuer adipiscing elit… …adipiscing elit…

Beautiful Web Typography Correct glyphs

Beautiful Web Typography Correct glyphs Consider: ' "

Beautiful Web Typography Correct glyphs Consider: 1'61" ' "

Beautiful Web Typography "is is a group of words surrounded by a bunch of tick marks."

Beautiful Web Typography “is is a quotation!” - Jeﬀ Cro

Beautiful Web Typography ‘’ “” ’

Beautiful Web Typography - hyphen Mary-Anne, Dominique Strauss-Kahn – en dash April–May, ages –, pp. – — em dash Phrase marker—not spaced—like this. – minus 5–4=1

Beautiful Web Typography “ opening double quote “ ” closing double quote ” ‘ opening single quote ‘ ’ closing single quote ’ – en dash – — em dash — − minus − × multiplication × … ellipsis …

Beautiful Web Typography Smartypants et al.

Beautiful Web Typography Smartypants et al. ‘Doing something repetitive? Likely you’re doing it wrong.’

Beautiful Web Typography Smartypants et al. ‘Doing something repetitive? Likely you’re doing it wrong.’ Smartypants et al. are scripts that translate plain ASCII characters into “smart” typographic (x)HTML entities (not just for punctuation).

Beautiful Web Typography Smartypants et al. ‘Doing something repetitive? Likely you’re doing it wrong.’ Smartypants et al. are scripts that translate plain ASCII characters into “smart” typographic (x)HTML entities (not just for punctuation). • Smartypants (PHP , Perl, & Movable Type);

Beautiful Web Typography Smartypants et al. ‘Doing something repetitive? Likely you’re doing it wrong.’ Smartypants et al. are scripts that translate plain ASCII characters into “smart” typographic (x)HTML entities (not just for punctuation). • Smartypants (PHP , Perl, & Movable Type); • Typogrify (Python/Django);

Beautiful Web Typography Smartypants et al. ‘Doing something repetitive? Likely you’re doing it wrong.’ Smartypants et al. are scripts that translate plain ASCII characters into “smart” typographic (x)HTML entities (not just for punctuation). • Smartypants (PHP , Perl, & Movable Type); • Typogrify (Python/Django); • wp-typogrify (WordPress);

Beautiful Web Typography Smartypants et al. ‘Doing something repetitive? Likely you’re doing it wrong.’ Smartypants et al. are scripts that translate plain ASCII characters into “smart” typographic (x)HTML entities (not just for punctuation). • Smartypants (PHP , Perl, & Movable Type); • Typogrify (Python/Django); • wp-typogrify (WordPress); • Markdown et al., …

Beautiful Web Typography Give ampersands love

Beautiful Web Typography Give ampersands love Italic ampersand variants are often much prettier than their common roman counterparts:

Beautiful Web Typography Give ampersands love Italic ampersand variants are often much prettier than their common roman counterparts: &&&&&

Beautiful Web Typography Give ampersands love Italic ampersand variants are often much prettier than their common roman counterparts: &&&&& &&&&&

Beautiful Web Typography Marking paragraphs

Beautiful Web Typography Marking paragraphs Don’t be afraid to mark new paragraphs with indents, outdents, a plain white-line, a pilcrow (¶) or other ornament, versal and/or headers…

Beautiful Web Typography Marking paragraphs Don’t be afraid to mark new paragraphs with indents, outdents, a plain white-line, a pilcrow (¶) or other ornament, versal and/or headers… …or a combination thereof.

Beautiful Web Typography Marking paragraphs Don’t be afraid to mark new paragraphs with indents, outdents, a plain white-line, a pilcrow (¶) or other ornament, versal and/or headers… …or a combination thereof. See: http://tinyurl.com/para-typography.

Beautiful Web Typography Measures The measure is the length of a single line. It is important to select a good measure for running text. Do this with the width property.

Beautiful Web Typography Measures The measure is the length of a single line. It is important to select a good measure for running text. Do this with the width property. Ideally these should be relative to the font size, such that the type scales proportionately to the measure; use ems or percentages.

Beautiful Web Typography Measures (cont’d)

Beautiful Web Typography Measures (cont’d) Web type generally beneﬁts from smaller measures than those in print. A good ballpark is 10–15 words/75–100 characters per line for body copy, single column.

Beautiful Web Typography Measures (cont’d) Web type generally benefits from smaller measures than those in print. A good ballpark is 10–15 words/75–100 characters per line for body copy, single column. Generally use flush-left (text-align: left;) for running text, particularly when set in a narrow measure. Justification can work at ample measures and better with serif typefaces.

Beautiful Web Typography Leading (line-height)

Beautiful Web Typography Leading (line-height) Don’t forget to set an ample leading for running text! Done using the line-height property and you can use a unit-less number (e.g. 1.5 which acts as a multiplier of the font size);

Beautiful Web Typography Leading (line-height) Don’t forget to set an ample leading for running text! Done using the line-height property and you can use a unit-less number (e.g. 1.5 which acts as a multiplier of the font size); Leading spans from baseline to baseline… and I need some more text to illustrate the point. :)

Beautiful Web Typography Hanging punctuation Traditionally punctuation marks, bullets, lists, hyphens, and brackets all hang in the margin.

Beautiful Web Typography Hanging punctuation Traditionally punctuation marks, bullets, lists, hyphens, and brackets all hang in the margin. “Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Integer a odio. Vivamus placerat felis id risus. Cras mollis est. Suspendisse molestie et imperdiet libero. Etiam mollis libero vulputate lorem nullam ut leo. Etiam (at turpis non massa rhoncus sodales.)”

Beautiful Web Typography Hanging punctuation (cont’d) Simply with lists by setting their margins to zero.

Beautiful Web Typography Hanging punctuation (cont’d) Simply with lists by setting their margins to zero. Possible for opening punctuation marks using background-image or a negative text-indent. CSS 3 will hopefully support hanging punctuation with a proposed hanging-punctuation property.

Beautiful Web Typography Hanging punctuation (cont’d) Simply with lists by setting their margins to zero. Possible for opening punctuation marks using background-image or a negative text-indent. CSS 3 will hopefully support hanging punctuation with a proposed hanging-punctuation property. See: http://tinyurl.com/w3c-hanging-punct.

Beautiful Web Typography Web: text = UI Distinguish content elements from application controls (e.g. a user’s username and description from a logout link or text-ﬁeld title).

Beautiful Web Typography Web: text = UI Distinguish content elements from application controls (e.g. a user’s username and description from a logout link or text-ﬁeld title). Often done with colour (e.g. setting controls gray), size (making them smaller) and typefaces.

Beautiful Web Typography Page (grid).

Beautiful Web Typography Page (grid). Grids bring order to your page and help specify where things should go.

Beautiful Web Typography Page (grid). Grids bring order to your page and help specify where things should go. Remember to put in apt “gutters” (margins between columns) to separate your columns.

Beautiful Web Typography Page (grid). Grids bring order to your page and help specify where things should go. Remember to put in apt “gutters” (margins between columns) to separate your columns. Ruler guides help enormously: use the Web Developer extension for Firefox or ruler background images (also see the YUI library).

Beautiful Web Typography Addendum

Beautiful Web Typography Addendum Please don’t use Comic Sans unless you have a very, very good reason.

: ---

Beautiful Web Typography Inspirational typophiles • Cameron Moll: cameronmoll.com • Jeff Croft: jeffcroft.com • Jeffrey Zeldman: zeldman.com • Mark Boulton: markboulton.co.uk • Richard Rutter clagnut.com • Jon Tan: jontangerine.com

Beautiful Web Typography Resources & reading • http://webtypography.net • http://alistapart.com/topics/design/typography • http://usabletype.org • http://ilovetypography.com • http://www.papress.com/other/thinkingwithtype/

Thanks! klepas@klepas.org klepas.org @klepas Licensed CC BY -NC -ND http://creativecommons.org/licenses/by-nc-nd/2.5/au/