Marketing techniques and E-Commerce strategy of beats by dre.

1. Presentation
by:-
Anshul Pareek
Bhola Singh
Karthik
Mayuri Negi
Nischay Garg

2. Founded
In
2006 in
Californi
a,USA
By Dr.
Dre,
Rapper
& hip hop
producer
Jimmy,
A&M
Record
chairman
Revenue
$1.5 billion
till 2013
with 700
employees
now.
High
efficiency
audio
products &
Beats
Music.
Hit among
the people
for its sharp
sound
quality.

3. HTC Purchase and non
Renewal of monster contract.
HTC Sale and Beats music
Acquired by Apple in 2014 for $3 Billion ,
Apple has a new instrument in their family
now.

4. Up’s and Downs of Beats

5. Digital Media campaign
 The video of International football stars e
 ndorsing Beats by Dre went viral.(Game before the
game).
 Huge market among youth and fifa lovers.
Facebook
• 7.32
Millions
• Likes
Twitter
• 200,000
• Followers
YouTube
• 23.89
Millions
• Views

6. DIGITAL STATISTICS
Top
Hashtags
Tweets Retweets All Tweets Impressi-
ons
#worldcup 131 211 342 3957167
#beats 103 32 135 1721274
#fifa 59 58 117 2828614
#banges 31 15 46 1501798
#worldcup
2014
27 15 42 637379
#sony 27 4 31 17795

7. THANK YOU…