Beat.box_ClaireFrisby
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The visual design project aims to attract young adults to the music streaming service Beat.box through custom, culture-driven playlists. The objective is to create a superior music discovery experience compared to competitors like Pandora, Apple Music, Spotify, and Tidal. Research involved a competitive scorecard analysis, audience survey, and moodboards exploring vibrant and sleek design iterations. Wireframes and screen views of the proposed landing page design were created for desktop, tablet, and mobile formats. The landing page would feature a header image, pre-made playlists customized for the user, and calls to action to learn more and get started.
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![[Brand Objective & Strategy]
Objective
Attract young adults to use Beat.box through custom,
culture-driven playlists
Strategy
Create a superior music streaming solution through
the creation of custom playlists to explore and
discover new music](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Beat.box_ClaireFrisby
- 1. A Visual Design Project by Claire Frisby
- 2. [Brand Objective & Strategy] Objective Attract young adults to use Beat.box through custom, culture-driven playlists Strategy Create a superior music streaming solution through the creation of custom playlists to explore and discover new music
- 3. [Competitive Scorecard] • Each system offers a similar approach to search upon arriving on the site • Pandora is the only platform with no imagery prior to selecting a theme • While Apple Music & Spotify create places for you to discover new music, Tidal showcases a way for you to get discovered as an artist • Key features driving use of these tools include: exclusivity, discovery, & continuity
- 5. [Words That Make a Beat] unique perspective tailored cultural touchpoints young adaptive unexpected in-the-know lifestyle quick & easy novelsocially-active curated emerging Inspiration Driving Site Imagery, Color, & Language
- 10. [Landing Page Wireframe] Header Image Pre-Made Playlists Customized for You How it Works + Get Started
- 11. [Landing Page Screen View] View by Platform
- 13. [Desktop Landing Page] Menu Bar + Hero Image
- 14. [Desktop Landing Page] Second Fold | Pre-Made Playlists
- 15. [Desktop Landing Page] Third Fold | Personalized for You
- 16. [Desktop Landing Page] Fourth Fold | Driving Action
- 17. [Desktop Landing Page] Page Footer
- 19. [Tablet Landing Page] Menu Bar + Hero Image
- 20. Second Fold [Tablet Landing Page]
- 21. Third Fold [Tablet Landing Page]
- 22. Fourth Fold + Page Footer [Tablet Landing Page]
- 24. [Mobile Landing Page] Menu Bar + Hero Image
- 25. Second Fold [Mobile Landing Page]
- 26. Third Fold [Tablet Landing Page]
- 27. Fourth Fold + Page Footer [Tablet Landing Page]