3. ASKING FOR HELP
HAS BECOME
A SIGN OF
WEAKNESS
65%of Americans with severe
symptoms of depression were not getting
help from a mental health professional.
70%of men would rather be lost
than ask for directions.
SOURCE: TIME, TELEGRAPH
4. PEOPLE WITH
VISUAL
IMPAIRMENTS ARE
NOT EXEMPT
“I often hear people who are new
to vision loss, particularly
older individuals, expressing
that they “feel like a burden”
to their family members.”
8. WE CAN HELP
MORE PEOPLE
● 5x MORE USERS
TO ASK FOR HELP
IN 6 MONTHS
● Increase usage amongst
● current users
9. INTRODUCING:
THE INDIVIDUALIST
● 18-34 (younger, tech savvy)
● Adapt to their more recent loss of vision
● Relearn how to live life
● Develop coping strategies
● Strive for self-reliance
● Struggles to ask for help
even for the
little things
11. I just want to say thank you to all
the volunteers who so nicely give up
their time to do this. Remember it
is the small things in a person’s
life that make a big difference
-Be My Eyes User
“
”
12.
13. BUT WHY DO THESE
LITTLE THINGS
MATTER?
(PROPERLY COOKED TURKEY)
WHY DID SHE WANT
TO COOK A TURKEY?
(AN INDEPENDENT ACT)
PERHAPS TO
BRING TO A
THANKSGIVING
DINNER?
THE BIG MOMENT(THE MOMENTS WHEN WE’RE SOCIAL BEINGS. THE MOMENTS WITH FAMILY & LOVED ONES)
14. WE’LL TAKE CARE OF THE LITTLE THINGS
WHILE YOU ENJOY THE BIG MOMENTS
20. WE’LL TAKE CARE OF THE LITTLE THINGS
WHILE YOU ENJOY THE BIG MOMENTS
5X MORE USERS TO ASK FOR HELP
IN 6 MONTHS
OF INDIVIDUALISTS
THE TASK:
THE
AUDIENCE
BIG IDEA
CHANNELS
SUMMARY
