1. By: Michael McAfee
Nakia Jones
Kyle Spencer
Marrio Williams
Mark Hughes

2.  About Be Dazzle Do
 Hypothesis
 Background Info on Surveys
 Demographics
 Comparisons
 How Do People Look at Hair Art
 Does Hair Art Show Empowerment
 Findings
 Recommendation
 Questions

3.  Mission Statement :
Our mission is to change how girls embrace being
a D.I.V.A. while discovering and developing
character traits that build self-worth and self-
esteem
 started out as a whimsical hair art and design
service providing 'crazy hair that's fun to
wear."

4.  40% of people will say empowerment for
tween girls ages of 7-12 years old is very
important?

5.  20% of people will say empowerment for
tween girls ages of 7-12 years old is not very
important?

6. Collection
Process
•Collected 515
•People of various backgrounds
Types of
Questions
•11 questions
•Multiple-choice category questions
•Dual choice category questions
•Symmetric synthetic scale questions
•Non symmetric synthetic scale questions
Types of
survey
administer
ed
•Mixed Mode
•Online Surveys
•Self Administered Surveys

7. 1. Gender?
2. Race?
3. Age?
4. Reg ion?
5. Do you th ink tha t ha i r can be empower ing?
6. Do you th ink tha t tweens shou l d be empowered
7. Would you purchase ha i r a re that is empower ing for you Tween?
8. Is be ing cr eat ive fo r tweens empower ing?
9. What co lor means empowerment t o you?
10. How impor tant is tween empowerment to you?
11. Do you th ink tha t ha i r e f fec t way tween fee l about them se l f?

8.  Non-Probability Sampling
 Convenience Sampling
 Judgment Sampling
 Quota Sampling
 Referral Sampling
 Invitation Online Sampling
*We used multiple techniques to choose our sample

9. Diversity
Broad
Assortment

10. White
26%
Hispanic or
Latino
16%
Black or
African
American
42%
Native
American or
American
Indian
4%
Asian or
Pacific Islander
10%
Other
2%

11. Male
38%
Female
62%

12. 25%
12%
20%
38%
5%
West Midwest Northeast South Other

13. 0
50
100
150
200
250
300
15-24 24-44 45-64 65 and up

15. How important is tween empowerment to you?
5 - Very Important
4
3 - Neutral
2
1 - Not Important

16. •Mode – 4 Important
•Average – 4 Important
How important is
tween
empowerment to
you?
•Mode – 3 Neutral
•Average – 4 Important
Is being creative
for tweens
empowering?
•Mode - Rainbow
What color means
empowerment to
you?

18. Doyouthinkthathaircanbe
empowering?
• Mode – 3
Neutral
• Average –
3 Neutral
Doeshairaffectselfesteem?
• Mode – 3
Neutral
• Average –
4
Important
Wouldyoupurchasehairart?
• Mode – 3
Neutral
• Average-
3 Neutral

19.  Nonresponse
 Item Omission
 Refusal

20. Non Response Partial Response Full Response
54 = 9.7% 5 = 00.097% 456 = 88.5%

21.  People across demographics boundries value
empowerment of young girls
 People did not make the connection between
hair and empowerment
 Minorities believed hair was most related to
self esteem however they were less likely to
want to purchase hair art

22. Type of Scale Central Tendency Variability
Categorical Mode Frequency: 79% rated a 3-
5 on the importance
Empowerment
Gender Female 32% Male 68% Female
Metric Scale Avg. Standard Deviation . 6.62
Age 24-44 Yrs Range 15-73
Type of Scale Central Tendency Variability

23.  40% of people will say empowerment for
tween girls ages of 7-12 years old is very
important. Actullay through research 45% of
the people said it was very important

24.  About 79% of people fell between the range of
3 to 5 in believing empowerment was
important for tweens. Majority of the people
who thought empowerment was less important
were in the 15-24 age range.

25.  Empowerment for tween is very important but
in order for tween to reach their full
empowerment potential they would have to be
creative

27.  Empowerment has to go along with the hair
piece in order for it to be successful however,
many did not make the connection between the
two