The document discusses identity and trust in both public and private digital systems. It notes that Estonia has a national electronic identity card system that citizens can use to access government and commercial services online. In contrast, the UK uses private companies for identity verification, limiting users to a small number of government websites. The document argues that the UK would benefit from a more integrated national identity system to improve online access and services, as seen in other countries. It also discusses upcoming EU regulations on cross-border digital identity and the need for trust frameworks in identity management systems, especially regarding cloud services.