This document outlines the options and processes for BlueCherry's B2C interface. It discusses transmitting style master data, inventory, orders, shipment details and more between BlueCherry and a consumer-facing website. The interface can use EDI, XML, or flat file formats and various data transport methods. It also covers order management, updates, returns and invoice reconciliation to integrate BlueCherry's system with a website for direct-to-consumer sales.