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1. MOBILE ADS
FORMATS
PLAYABLE ADS
Playable ads are interactive ads that
show the core game play of your
game. Fun of game play and visual
quality are paramount to convince
players to install your game. Playable
ads boost retention and life time value
(LTV).
BANNER
The first ad format which
comes in mobile ad is Banner
AD format.This format is a
mobile-optimized banner. These
ads have been shown to work
well as a large smartphone ad
format, particularly when used
at the bottom of a page
GRAPHICAL PRESENTATION
Interstitial Ads. Interstitial ads
are full-screen ads that cover
the interface of their host
app.These rich ads use graphics
and interactive text across the
full device display – often
referred to as 'splash' pages