1. WHETHER IT’S A MORNING COFFEE OR A MIDNIGHT SNACK…
CATERING TO YOUR NEWS NEEDS WHATEVER THE TIME OF DAY

2. We want to:
increase engagement
form habits
fit in with your life

3. Two scenarios,
two flavours of takeaway

4. ]
Regular user
Bus: 10 mins
(3G… sometimes)
Tube: 20 mins
(Intermittent wifi)
Morning takeaway
key stories + tech +
something to talk about in
the office
Evening takeaway
what’s happened +
analysis + something to
share with friends

5. Regular user

6. Regular user

7. Ability to subscribe to an
email newsletter
User gets a takeaway
package every day and they
wouldn’t have to worry about
actively downloading it
User gets a takeaway
package every day and they
wouldn’t have to worry about
actively downloading it
Ability to subscribe to an
email newsletter

9. Simple settings for download
preferences

15. The Takeaway component
collapses into a pinned bar

16. The Takeaway component
collapses into a pinned bar

17. The Takeaway component
collapses into a pinned bar
So you can have easy
access to it wherever you
are on the site

18. The casual user
Bus: 40 minutes
Checks Facebook many
times a day
Uses her phone on the bus
travelling to and from work
Wants to be entertained
and likes to share stories
with like-minded friends

19. Casual user
Lands on a story page from
a Facebook post

20. Casual user
Because they came from
Facebook, we think they are
likely to want more light
stories, not more stories
from the US & Canada index

21. Thank you