This document outlines a marketing plan for Big Brothers Big Sisters of Metropolitan Chicago to increase volunteers ages 21-32. The plan includes print ads in newspapers and on public transit, as well as TV and radio PSAs with a total budget of $48,900. The organization aims to gain a 5% increase in volunteers through this campaign by highlighting how volunteering can benefit both the children and volunteers.

2. Martin Rose
Edward Weigel
Madalyn Warshawsky

3. Promises a better future for
“littles”
Partnering system
Competition?
 How to get involved: Donate or
Volunteer?
Our Impact

4. Strengths?
Weaknesses?
Opportunities?
Threats?

5. Communication Objective
More volunteers
Target Audience
21-32
Graduate Program
Male and Female

6. Brand Position
Competition:
 Boy/Girl Scouts
 Summer Camps
 After School Programs
Competitive Advantage?

7. Our Approach

12. The balls in your court. Dream big. (sound of the
basketball)
 At Big Brothers Big Sisters of Metropolitan
Chicago we provide the best one on one
volunteering program possible. During your one
year experience you will not only teach, (piano
music) but you'll learn how to play (sound of the
ball going into the mitts). You'll help a child
believe that the sky is the limit (sound of the bird
chirping) (sound of the lion roaring and everyone
laughing)
 Help a child. Help yourself.
Please contact Big Brothers Big Sisters of
Metropolitan Chicago about their volunteering
programs by calling 312-207-5600 or visiting
www.bbbschgo.org/

13.  Print ads-
 Redeye- $2550 (per month) x 4 month run
 CTA- $15,000 (per month) x 2 month run
 PSA (TV)-
 $7,500 (production costs)
 PSA (radio)-
 $1,200 (production cost)
 Total spent- $48,900

14. Return on Investment will be
measured in number of volunteers
gained.
5%
+ = 15%
Increase
5% in
+
Volunteer
s total!
5%

15. What is gained through this?
Promising outcome in multiple
ways
 Letters of recommendation
 Portfolio
 Providing a better future for littles
What are the advantages?
 Volunteer advantages