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www.linkedin.com/in/bayannada bayannada1@gmail.com bayannada@yahoo.com
BAYAN M. NADA
Portfolio
www.bayannada.com
Location
Milpitas, CA
Phone
(408) 324 6907
E-mail
bayannada1@gmail.com
ABOUT ME
I am a motivated and energetic professional
seeking an entry level UX Research position at a
growing company that utilizes my knowledge and
experience and will enable me to contribute to the
advancement and success of the organization. I
recently obtained my MS degree in Human Factors
and Ergonomics Engineering from San Jose State
University, and have extensive knowledge and
expertise pertaining to user centered design and
research approaches & methods, study design and
implementation, and statistical analysis.
EDUCATION
(2014 – 2016)
MS in HUMAN FACTORS &
ERGONOMICS
ENGINEERING
SAN JOSE STATE UNIVERSITY
Date of Graduation: December
2016
(2011 – 2013)
BS in PSYCHOLOGY
(CONCENTRATION: HUMAN
PERCEPTION AND
COGNITION)
SAN JOSE STATE UNIVERSITY
SJSU GPA: 3.92 (graduated Cum
Laude)
Date of Graduation: May 2013
COURSEWORK
Advanced Research Methods and Design / Advanced
Statistics / Human Cognition / Human Perception /
Human Factors Design / Human Factors Experiments /
Human Computer Interaction / Seminar in Human
Factors / Principles and Concepts of Motor Learning /
Usability Testing / Interactive Design / Advanced
Interactive Design / Cyber Security
EXPERIENCE
(2011 – 2014)
RESEARCH ASSISTANT
SAN JOSE STATE UNIVERSITY
-Reviewed, analyzed, and summarized journal articles
and other academic materials to inform study design
-Research study design and lab set-up
-Participant recruitment and session conduction
-Data entry and analysis
-Presentation of quantitative and qualitative research
findings
(2010 – 2011)
ADMINISTRATIVE ASSISTANT
SCHOLARS PLANET (PRIVATE SCHOOL)
-File organization & maintenance
-Reception and mail sorting
-Assistance of primary teachers with class conduction
and projects
PROFESSIONAL SKILLS
DATA ANALYSIS
QUANTITATIVE RESEARCH
QUALITATIVE RESEARCH
(sUSPSS
AXURE
PHOTOSHOP
PERSONAL SKILLS
COMMUNICATION
ORGANIZATION
TEAM PLAYER
MULTITASKING
DETAIL ORIENTED
CREATIVITY
www.linkedin.com/in/bayannada bayannada1@gmail.com bayannada@yahoo.com
PROJECTS
THE EFFECTS OF SCREEN TYPE, AMBIENT
ILLUMINATION, & FONT SIZE ON THE
READABILITY OF SMART WATCH INTERFACES
USER STUDY
My Role: Lead Researcher
Project Highlights:
-Objective: to determine the effect of varying ambient
lighting conditions, text size, screen type, and
information location on readability of information
displayed on smartwatch devices.
-Method Design: this included the experimental design,
identifying the required apparatus, defining the
procedure in detail, & obtaining IRB (Institute Review
Board) approval.
-Participant Recruitment: participants were recruited
through social media postings.
-Setting up the usability lab: I set up the usability lab with
all the required apparatus including smartwatches, a
stand, and an AV system.
-Running User Sessions (survey administration &
participant observation): 32 users were observed while
using each smartwatch under 3 lighting conditions using
2 different font sizes. Each participant completed a
total of 12 tasks. Metric data was collected for each
user task.
-Data Analysis & Interpretation: Results indicated there
was a statistically significant difference in participant
reading time when watch type and lighting condition
were manipulated, a significant difference in
participant reading errors when lighting condition was
manipulated, a significant difference in participant
reading comprehension when Watch Type, Information
Location, and Font Size were manipulated, and a
significant difference in participant answer time when
information location was manipulated.
USER CYBER SECURITY BEHAVIORAL
DIFFERENCES in GENERATION-XERS vs.
MILLENNIALS
REMOTE USER STUDY
My Role: Lead Researcher
Project Highlights:
-Objective: analyze, evaluate, and compare user
online behavior to identify generational differences in
internet use & behavior.
-Method Design: users participated in an online survey
that consisted of 7 scenarios users typically encounter
while using the web. Users were asked how they would
typically behave in such scenarios.
-Tools: Qualtrics
-Participant Recruitment: 31 participants were recruited
through social media postings.
-Data Analysis & Interpretation: Data analyzed allowed
researchers to conclude: Millennials showed higher
concern for their online privacy, however, were more
likely to engage in risky behavior when online limitations
apply.
SHUTTERFLY USABILITY EVALUATION
HEURISTIC EVALUATION & USER STUDY
My Role: Lead Researcher
Project Highlights:
-Objective: evaluate Shutterfly.com to identify usability issues
and areas for improvement. The evaluation was a function of
two parts: a heuristic evaluation and a user study.
-Method Design: users participated in 3 tasks thought to be
detrimental to the success of Shutterfly.com on
Shutterfly.com. Users also completed one of the tasks on a
top competitor’s website.
-Participant Recruitment: 16 participants were recruited
through social media postings. Participants were placed into
one of two groups: novice users or experienced users.
-Setting up the usability lab: I set up the usability lab with all
the required apparatus including a laptop with screen
capture software & an AV system.
-Running User Sessions (survey administration & participant
observation): surveys were used to collect participant
demographic information. Metric data was collected as
users were observed completing each task.
-Data Analysis & Interpretation: the full report includes a
summary of the metric data organized by task number as
well as what these findings entail. Usability problems
identified included Global (principle based) Usability Issues,
and Local (specific to individual pages) Usability Issues).
DAISO JAPAN WEBSITE USABILITY EVALUATION
HEURISTIC EVALUATION, USER STUDY, & WEBSITE
RESDESIGN
My Role: Lead Researcher
Project Highlights:
-Objective: to identify key behavioral patterns that users
display when accomplishing a goal on the interface, or
navigating the website by exploration.
-Method Design: The study consisted of three parts: a user
study, a heuristic evaluation, and a website redesign. The
user study evaluated the usability metric Efficiency in Use.
Users were observed and timed in their performance of two
tasks. The heuristic evaluation evaluated the usability metrics:
User Control and Freedom, Metaphors, Visibility, Feedback,
and Affordances. The comparative study compared various
components of the Daiso Japan website to components of
two industry competitors (Target and Walmart).
-Participant Recruitment: a total of 15 participants were
recruited through social media postings.
-Setting up the usability lab: I set up the usability lab with all
the required apparatus including a laptop with screen
capture software & an AV system.
-Running User Sessions (survey administration & participant
observation): surveys were used to collect participant
demographic information. Metric data was collected as
users were observed completing each task.
-Data Analysis & Interpretation: the full report includes a
summary of the metric data organized by usability metrics
and interface elements. The full report also includes
screenshots of the website redesign.

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BayanNada_CV

  • 1. www.linkedin.com/in/bayannada bayannada1@gmail.com bayannada@yahoo.com BAYAN M. NADA Portfolio www.bayannada.com Location Milpitas, CA Phone (408) 324 6907 E-mail bayannada1@gmail.com ABOUT ME I am a motivated and energetic professional seeking an entry level UX Research position at a growing company that utilizes my knowledge and experience and will enable me to contribute to the advancement and success of the organization. I recently obtained my MS degree in Human Factors and Ergonomics Engineering from San Jose State University, and have extensive knowledge and expertise pertaining to user centered design and research approaches & methods, study design and implementation, and statistical analysis. EDUCATION (2014 – 2016) MS in HUMAN FACTORS & ERGONOMICS ENGINEERING SAN JOSE STATE UNIVERSITY Date of Graduation: December 2016 (2011 – 2013) BS in PSYCHOLOGY (CONCENTRATION: HUMAN PERCEPTION AND COGNITION) SAN JOSE STATE UNIVERSITY SJSU GPA: 3.92 (graduated Cum Laude) Date of Graduation: May 2013 COURSEWORK Advanced Research Methods and Design / Advanced Statistics / Human Cognition / Human Perception / Human Factors Design / Human Factors Experiments / Human Computer Interaction / Seminar in Human Factors / Principles and Concepts of Motor Learning / Usability Testing / Interactive Design / Advanced Interactive Design / Cyber Security EXPERIENCE (2011 – 2014) RESEARCH ASSISTANT SAN JOSE STATE UNIVERSITY -Reviewed, analyzed, and summarized journal articles and other academic materials to inform study design -Research study design and lab set-up -Participant recruitment and session conduction -Data entry and analysis -Presentation of quantitative and qualitative research findings (2010 – 2011) ADMINISTRATIVE ASSISTANT SCHOLARS PLANET (PRIVATE SCHOOL) -File organization & maintenance -Reception and mail sorting -Assistance of primary teachers with class conduction and projects PROFESSIONAL SKILLS DATA ANALYSIS QUANTITATIVE RESEARCH QUALITATIVE RESEARCH (sUSPSS AXURE PHOTOSHOP PERSONAL SKILLS COMMUNICATION ORGANIZATION TEAM PLAYER MULTITASKING DETAIL ORIENTED CREATIVITY
  • 2. www.linkedin.com/in/bayannada bayannada1@gmail.com bayannada@yahoo.com PROJECTS THE EFFECTS OF SCREEN TYPE, AMBIENT ILLUMINATION, & FONT SIZE ON THE READABILITY OF SMART WATCH INTERFACES USER STUDY My Role: Lead Researcher Project Highlights: -Objective: to determine the effect of varying ambient lighting conditions, text size, screen type, and information location on readability of information displayed on smartwatch devices. -Method Design: this included the experimental design, identifying the required apparatus, defining the procedure in detail, & obtaining IRB (Institute Review Board) approval. -Participant Recruitment: participants were recruited through social media postings. -Setting up the usability lab: I set up the usability lab with all the required apparatus including smartwatches, a stand, and an AV system. -Running User Sessions (survey administration & participant observation): 32 users were observed while using each smartwatch under 3 lighting conditions using 2 different font sizes. Each participant completed a total of 12 tasks. Metric data was collected for each user task. -Data Analysis & Interpretation: Results indicated there was a statistically significant difference in participant reading time when watch type and lighting condition were manipulated, a significant difference in participant reading errors when lighting condition was manipulated, a significant difference in participant reading comprehension when Watch Type, Information Location, and Font Size were manipulated, and a significant difference in participant answer time when information location was manipulated. USER CYBER SECURITY BEHAVIORAL DIFFERENCES in GENERATION-XERS vs. MILLENNIALS REMOTE USER STUDY My Role: Lead Researcher Project Highlights: -Objective: analyze, evaluate, and compare user online behavior to identify generational differences in internet use & behavior. -Method Design: users participated in an online survey that consisted of 7 scenarios users typically encounter while using the web. Users were asked how they would typically behave in such scenarios. -Tools: Qualtrics -Participant Recruitment: 31 participants were recruited through social media postings. -Data Analysis & Interpretation: Data analyzed allowed researchers to conclude: Millennials showed higher concern for their online privacy, however, were more likely to engage in risky behavior when online limitations apply. SHUTTERFLY USABILITY EVALUATION HEURISTIC EVALUATION & USER STUDY My Role: Lead Researcher Project Highlights: -Objective: evaluate Shutterfly.com to identify usability issues and areas for improvement. The evaluation was a function of two parts: a heuristic evaluation and a user study. -Method Design: users participated in 3 tasks thought to be detrimental to the success of Shutterfly.com on Shutterfly.com. Users also completed one of the tasks on a top competitor’s website. -Participant Recruitment: 16 participants were recruited through social media postings. Participants were placed into one of two groups: novice users or experienced users. -Setting up the usability lab: I set up the usability lab with all the required apparatus including a laptop with screen capture software & an AV system. -Running User Sessions (survey administration & participant observation): surveys were used to collect participant demographic information. Metric data was collected as users were observed completing each task. -Data Analysis & Interpretation: the full report includes a summary of the metric data organized by task number as well as what these findings entail. Usability problems identified included Global (principle based) Usability Issues, and Local (specific to individual pages) Usability Issues). DAISO JAPAN WEBSITE USABILITY EVALUATION HEURISTIC EVALUATION, USER STUDY, & WEBSITE RESDESIGN My Role: Lead Researcher Project Highlights: -Objective: to identify key behavioral patterns that users display when accomplishing a goal on the interface, or navigating the website by exploration. -Method Design: The study consisted of three parts: a user study, a heuristic evaluation, and a website redesign. The user study evaluated the usability metric Efficiency in Use. Users were observed and timed in their performance of two tasks. The heuristic evaluation evaluated the usability metrics: User Control and Freedom, Metaphors, Visibility, Feedback, and Affordances. The comparative study compared various components of the Daiso Japan website to components of two industry competitors (Target and Walmart). -Participant Recruitment: a total of 15 participants were recruited through social media postings. -Setting up the usability lab: I set up the usability lab with all the required apparatus including a laptop with screen capture software & an AV system. -Running User Sessions (survey administration & participant observation): surveys were used to collect participant demographic information. Metric data was collected as users were observed completing each task. -Data Analysis & Interpretation: the full report includes a summary of the metric data organized by usability metrics and interface elements. The full report also includes screenshots of the website redesign.