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Battling the bulge:
an immodest proposal
Stephen S Holden
www.halfamind2.com
28 July 2016
2
How big a problem
is obesity ?
3http://www.oecd.org/health/Obesity-Update-2014.pdf
4
VanBaaletal.(2008)“Lifetimemedicalcostsofobesity:
Preventionnocureforincreasinghealthexpenditure”
5
obesity kills…
–2.8 million people / yr
malnutrition kills…
–3.1 million people / yr
–most under 5 yrs of age !
6
http://easo.org/education-portal/obesity-facts-figures/
https://www.wfp.org/hunger/stats
7
What is the cause
of obesity ?
8
How effective is the
“marketing fix” ?
9
10
Secrets of the food industry
The Science of Addictive Food, CBC, March 6, 2013
12
Which one do you want ?
13
14
The “secret” of marketing
More
bigger
tastier, shinier,
brighter, etc.
Less
$
effort
time
15
Consumers want …
for
“Convenience”
16
less effort & / or less time
fast-food
medicines (Olestra), diets,
trainers/classes
motorised transport
remote controls
Google, streaming, online videos
Conflicting desires …
17
Hyperbolic discounting
« on est plus longtemps mort
que vivant »
18
« YOLO ! »
Marshmallow test
Sleeping with the enemy
20
Make it “look” bigger
21
Make it “look” better
22
Rolls, Roe, Meengs 2006
Make it “look” better
23
Rolls, Roe, Meengs 2006
Smaller plates
24
Holden et al 2016
“Looks” bigger
25Holden 2014 “Use your illusion”
26
Fat tax
27
Consumers want an “out”
• “[Our culture] simultaneously incentivizes
people to gain weight and stigmatizes them
when they do”
• “…and then offers the bullshit promise of
instant weight loss through some miracle diet
or incredible exercise secret.”
28
http://www.vox.com/2015/7/7/8877041/losing-100-pounds
Fat tax
29
Fast food Fasting
Immodest proposals
not a problem, do nothing !
sleeping with the enemy
fat tax
30
Battling the bulge:
an immodest proposal
Stephen S Holden
www.halfamind2.com
http://www.slideshare.net/StephenSHolden/

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Battling the bulge an immodest proposal

Editor's Notes

  1. https://www.youtube.com/watch?v=4cpdb78pWl4#t=50 (:50-1:32)
  2. energy conserving beings – “lazy,” our inner couch-potato
  3. energy conserving beings – “lazy,” our inner couch-potato
  4. http://www.worshiphousemedia.com/embed/product/14675 https://www.youtube.com/watch?feature=player_detailpage&v=QX_oy9614HQ#t=10 https://www.youtube.com/watch?feature=player_detailpage&v=QX_oy9614HQ#t=130