The document discusses competition in the MPV car segment in Indonesia ahead of the ASEAN Economic Community taking effect in 2015. All four major MPV brands in Indonesia aim to be the market leader. An advanced multichannel marketing and sales model that integrates both online and offline channels will be important for brands to succeed against competition from Thailand. Car sales in Indonesia have been growing, reaching 733,716 units sold between January and July 2014, and are projected to reach 1.25 million units for the full year.

2. MENGINTIP PERSAINGAN SENGIT
PARA MARKETING
MENCIPTAKAN
NICHE
Gaikindo Targetkan Penjualan Mobil 1,25 DJutIa UEnRit dAi T NahEunW 201A5.VE
(Gaikindo), The targets car production reached 1.25 million units by the
end of 2014. National automotive industry is pursuing the position of
being the largest in the ASEAN market beat Thailand. APM also continue
to ramp up production ahead of the entry into force of the ASEAN
Economic Community (AEC) or the ASEAN Economic Community (AEC)
2015 imposed.
Competition in the MPV car segment will become fierce putting market
shares at risk ahead of the entry into force of the ASEAN Economic
Community (AEC) 2015, all four automotive brands MPV segment
(Toyota {TAM}, Honda, Suzuki, Nissan) still aim to become leader in
market share.

3. Based on the tremendous growth of all MPV selling, the next
main challenge will be to conquer new additional customer
segments while simultaneously transmitting authentic brand
values to existing customers.
Besides the offered products, the main differentiator and
prerequisite to succeed in market beat Thailand is an
advanced marketing and sales model. Customers should not
become tied to one channel along the sales process as
customers have different requirements. Not all customers
tend to request online opportunities for gathering
information, configuring their cars and for purchasing. Not
only online abilities need to be taken into account. There
should be interaction and integration of different sales
channels to ensure a multichannel approach, all channels
must be seamlessly integrated with both frontend and
backend systems and sales staff should be aware of previous
customer activity.

10. Month Sold Cars 2012 Sold Cars 2013 2014
January 76,427 96,719
February 86,486 103,279
March 87,917 95,996
April 87,144 102,257
May 95,541 99,702
June 101,746 104,278
July 102,511 112,183 733.716
August 76,445 77,962
September 102,100 115,974
October 106,754 112,039
November 103,703 111,741
December 89,456 94,069
TOTAL 1,116,230 1,226,199 733.716
¹Indonesia
car sales
2008 2009 2010 2011 2012 2013 2014
607,805 486,061 764,710 894,164 1,116,230 1,226,199 1,300,000

11. Melihat pertumbuhan pada periode Januari-Juli 2014
sudah mencapai angka 733.716 unit, maka diproyeksikan
tahun ini penjualan bisa mencapai 1,25 juta unit," kata Ketua
Umum Gaikindo.
Data Korps Lalu Lintas Kepolisian Negara Republik
Indonesia mencatat, jumlah kendaraan yang masih beroperasi
di seluruh Indonesia pada 2013 mencapai 104,211 juta unit.
Populasi terbanyak disumbang oleh sepeda motor dengan
jumlah 86,253 juta unit, Jumlah terbesar kedua disumbang
mobil penumpang dengan 10,524 juta unit, Populasi mobil
barang (truk, pikap, Bus dan lainnya) tercatat 7,118 juta unit.
Kendaraan khusus tercatat 297.656 unit
DKI Jabotabek, Bandung, dan Surabaya merupakan kota-kota
penyumbang terbanyak dalam segmen kendaraan
penumpang pribadi. Tobe Continue -->