1. The document outlines SEO and digital marketing efforts to promote the Batik Nusa website and Facebook page, including developing the site using Opencart, optimizing the site for SEO through on-page changes, gaining over 500 likes on the Facebook page through ads, and pursuing off-page SEO through backlinks on blogs, Google+, and social profiles. 2. Efforts are measured through Facebook analytics, keyword research and ranking, and Google Analytics and Webmaster Tools to track performance and indexing. 3. Additional improvements include submitting the site to Google Webmaster Tools, improving page speed, submitting to IndexKings for backlinks and indexing, and implementing Google Analytics.

1. Arlie / 11130110004
Kevin Taslim / 11130110013
Edwin S.B / 11130110018
Febe Olivia / 1113010023

2. General Strategy
Web as core strategy
Web development using
Opencart V2.0 :
- Free
- SEO Friendly
Web Design Strategy :
- Simple Colour Scheme
- Simple Navigation
WEBSITE
Web
Analytics
SEO
Social
Media
Facebook
Ads
Web PR

3. Batik Nusa
Fanspage
• Total of 500+ Likes
• 400+ Post Reach
• Maintained with Article
Posts

4. Facebook Ads
5 Days of Ads
Total Spent Rp 65,224
Average Cost Per Likes Rp 159
Objective :
Increase page likes for Social
Proof
Result :
500+ likes at Batik Nusa
Fanspage

5. Facebook Ads 1

6. Facebook Ads 2

7. Facebook Ads 3

8. Facebook Ads 4

9. Facebook Ads 5

10. SEO EFFORTS
1. On-Page SEO
2. Off-Page SEO
“CONTENT IS KING, BUT
MARKETING IS QUEEN, AND
RUNS THE HOUSEHOLD”
-GARY VAYNERCHUK-

11. Keyword Planner
Target Keywords :
Main Keyword :
Baju Batik Modern
Secondary Keywords :
Batik Modern
Model baju batik
Model baju batik modern
Model batik modern
Baju batik
Dress batik

12. On-Page SEO
1. URL STRUCTURES
2. KEYWORDS IN BODY
3. META TITLE
4. META DESCRIPTION
5. META KEYWORD

13. URL Structure
We make URLs that contain
keywords

14. Keywords in Body

15. Keywords in Body (Cont’d)

16. Meta Tag Title

17. Meta Tag Title, Description & Keyword

18. Meta Tag Title, Description & Keyword (Cont’d)

19. Off-Page SEO
1. WORDPRESS BACKLINK
2. BLOGGER BACKLINK
3. BLOG DETIK BACKLINK
4. GOOGLE+ DO FOLLOW

20. Blogger Backlink
Page Rank : 9
Anchor text:
Pakaian batik modern
Target Keyword :
Baju Batik Modern

21. Wordpress
Backlink
Page Rank : 9
Anchor text:
Baju batik modern
Target Keyword :
Baju Batik Modern

22. Blog Detik
Backlink
Page Rank : 5
Anchor text:
Baju batik modern
Target Keyword :
Baju Batik Modern

23. Google+
• We’re trying to use
Google+ to create
doFollow
• Total of 4 Accounts make
backlinks to Batik Nusa

24. Google+
• We’re trying to use
Google+ to create
doFollow
• Total of 4 Accounts make
backlinks to Batik Nusa

25. Google+
• We’re trying to use
Google+ to create
doFollow
• Total of 4 Accounts make
backlinks to Batik Nusa

26. Google+
• We’re trying to use
Google+ to create
doFollow
• Total of 4 Accounts make
backlinks to Batik Nusa

27. Additional
Improvement
1. GOOGLE WEBMASTER
2. PAGE SPEED IMPROVEMENT
3. INDEXKINGS SUBMITTING
4. GOOGLE ANALYTICS

28. Google
Webmaster Tools
Submit Batik Nusa’s site to
make Google easier to index
and crawl our site

29. Page Speed
Improvement
From 73/100
To 90/100 for desktop

30. Indexking
Submitting
An effort for :
faster indexing
free Backlinks

31. Google Analytics
To track our site performance and get new insights

32. Google Analytics
To track our site performance and get new insights